Advertising Week Europe

  • Why Snapchat Is Here to Stay

    … consideration risk missing a trick. The potential for brand owners is significant. Snapchat is now the application of choice for younger mobile users. It reaches 41 percent of 18- to 34-year-olds in the U.S., compared with the 6 percent reached by the top 15 TV networks, Nielsen data shows. But use is growing among older users, too—one-half of new…

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