Advertisingweek2017

  • Advertising Week Briefing: Media’s got a trust problem

    … You can exhale now. Another Advertising Week has come and gone. Read on for what you might have missed, plus our awards for the best and worst of what we saw and heard this week. Trust fail When it comes to integrity and transparency, there is still widespread distrust across the entire ad supply chain. While solutions were few and far between…

    Lucia Moses/ Digiday- 18 readers -
  • Advertising Week Briefing: Scale is a dirty word

    … You made it. It’s the final day of Advertising Week, which runs only for four days, because life is a rich tapestry. Here’s what you need to know. The seven stages of Advertising Week Scale is a dirty word Chasing big audiences used to be the be-all, end-all. Now, scale has become a dirty word, associated with ad fraud, flyby traffic…

    Shareen Pathak/ Digiday- 13 readers -
  • ‘Programmatic stands for targeted’: Q&A with BuzzFeed’s research and insights vp

    … After years of eschewing banner ads, BuzzFeed reversed course this summer when it rolled out programmatic advertising across its owned and operated sites. We asked Edwin Wong, vp of research and insights at BuzzFeed, ahead of his panel at Advertising Week New York, about the pursuit of scale, state of branded content and more. Our conversation has…

    Digiday- 14 readers -
  • ‘You have to take a longer approach’: Group Nine CEO Ben Lerer on monetizing video

    … About a year ago, Thrillist founder and CEO Ben Lerer took the helm of Group Nine Media, a holding company that includes Thrillist, The Dodo, NowThis and Discovery-owned digital brand Seeker. With Lerer scheduled to appear at a panel at 2017’s Advertising Week New York, we asked him about Group Nine’s long-form video aspirations and its plans…

    Digiday- 32 readers -
  • Advertising Week Briefing: Trust takes a front-row seat

    … This is the first installment of Digiday’s daily Advertising Week Briefing, our essential guide to key highlights, what we’re overhearing, previews of the day ahead and more. Sign up to receive it every day this week at 6 a.m. Eastern time at digiday.com/awemail. Have you been to Times Square recently? Skip the Uber and take the subway. It’s…

    Shareen Pathak/ Digiday- 33 readers -
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