Advocacy

  • What is Brand Advocacy? How Do You Cultivate It?

    …% of all purchase decisions, Word-of-Mouth is the leading influence Tweet This! Advocacy drives $6 trillion of annual consumer spending Tweet This! What is Brand Advocacy? In marketing, a brand advocate is a person, employee, influencer, or customer who speaks favorably of a brand or product, resulting in positive word-of-mouth (WOM) messages about…

    Douglas Karr/ Marketing Technology Blogin How To's- 28 readers -
  • SocialReacher: What is Social Media Employee Advocacy?

    … encouraged the company to deploy an employee advocacy strategy where stories could be easily streamed to the content team, the promotions teams could work with public relations and paid opportunities to promote the content, and – most of all – employees would then echo the amazing work they were doing. Unfortunately, the company just kept spending more…

    Douglas Karr/ Marketing Technology Blogin Social- 45 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    … Worksheet (worksheet to help you develop your Twitter Persona) How to humanize your brand with data and social media insights Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper) Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI Brand Humanization in a Nutshell Talk Human to Me – 20…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 36 readers -
  • 10 Truths Nobody Told You About Being A Social Media Marketer

    … It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well…

    Pam Moore/ Pam Marketing Nutin Social- 27 readers -
  • What is Growth Hacking? Here are 15 Examples

    … a friend tells them to Tweet This!. If you’ve got a platform today, you should have an embedded advocacy program with it. Retargeting Ads – Bring visitors back to your website with ads that follow them. Retargeting can increase brand searches by up to 1,000% and visits by 720% after 4 weeks Tweet This! Use Your Data – 50% of businesses find…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. Marketing leaders today must…

    Pam Marketing Nutin Social Content- 38 readers -
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