• What is Brand Advocacy? How Do You Cultivate It?

    … advocates. The downside, of course, is that there’s a large advocacy gap where businesses are not doing a good job of identifying or enlisting the assistance of potential brand advocates. Over half of all companies don’t even know who their brand advocates are. JitBit has put together this infographic, 15 Reasons Why Brand Advocacy is the Bedrock…

    Douglas Karr/ Marketing Technology Blogin How To's- 30 readers -
  • SocialReacher: What is Social Media Employee Advocacy?

    … encouraged the company to deploy an employee advocacy strategy where stories could be easily streamed to the content team, the promotions teams could work with public relations and paid opportunities to promote the content, and – most of all – employees would then echo the amazing work they were doing. Unfortunately, the company just kept spending more…

    Douglas Karr/ Marketing Technology Blogin Social- 45 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    … thought leadership in your niche or industry? Generate more qualified leads? Increase sales? Increase ROI of every marketing dollar you spend? Become the “go to” source of information for your industry and niche? Take a listen to the 224th episode of the Social Zoom Factor podcast to learn 10 easy ways to humanize your tweets! Take…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 37 readers -
  • 10 Truths Nobody Told You About Being A Social Media Marketer

    …. They lack the necessary training to understand data and measurement, conversion funnels, content marketing, foundational digital and visual marketing skills and the list goes on. It’s even more challenging for recent graduates who lack solid business or marketing experience in the real world. These same new social marketers may be working 24/7 yet…

    Pam Moore/ Pam Marketing Nutin Social- 27 readers -
  • What is Growth Hacking? Here are 15 Examples

    … and off can drive incredible growth for companies, but strategies often grow a company’s foothold with momentum. There are ways to jump start or bump your marketing through non-traditional strategies. While I don’t personally like the term growth hacking, it has stuck as a marketing term that’s often used (and often over-used). In my opinion…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. Marketing leaders today must…

    Pam Marketing Nutin Social Content- 38 readers -
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