Advocacy

  • Personal Branding: Authenticity vs Transparency – Do You Know the Difference?

    … Brand Strategy in a Nutshell 10 Tips to Zoom Your Brand with Social Media You Are the Media: 10 Reasons You Need a Blog (episode 111) 15 Characteristics of Human Brands (episode 55) Related Stories How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App Big Announcement! THE Social Media Training Academy and Member Community for Business is Here! Social Selling: 4 Things You Need from Your Buyer Before You Can Sell to Them …

    Pam Moore/ Pam Marketing Nutin Social Facebook Twitter- 21 readers -
  • What is Brand Advocacy? How Do You Cultivate It?

    …% of all purchase decisions, Word-of-Mouth is the leading influence Tweet This! Advocacy drives $6 trillion of annual consumer spending Tweet This! What is Brand Advocacy? In marketing, a brand advocate is a person, employee, influencer, or customer who speaks favorably of a brand or product, resulting in positive word-of-mouth (WOM) messages about…

    Douglas Karr/ Marketing Technology Blogin How To's- 30 readers -
  • SocialReacher: What is Social Media Employee Advocacy?

    … encouraged the company to deploy an employee advocacy strategy where stories could be easily streamed to the content team, the promotions teams could work with public relations and paid opportunities to promote the content, and – most of all – employees would then echo the amazing work they were doing. Unfortunately, the company just kept spending more…

    Douglas Karr/ Marketing Technology Blogin Social- 45 readers -
  • Humanize It: 10 Tips to Make Your Tweets More Human

    … are all about you and it’s obvious you are only using social media and Twitter to blast noise about yourself. Newsflash: You can not fake relevancy or caring using social media. Your audience knows.Click To Tweet The concept of people buying from people was not invented by Facebook or any other social network. People have been connecting with other…

    Pam Moore/ Pam Marketing Nutin Social Content Twitter- 37 readers -
  • 10 Truths Nobody Told You About Being A Social Media Marketer

    … It is clear social media marketing is delivering real and measurable business value for companies large and small today. Marketers of all specialties from digital, content, strategy and even operations know they must not only learn, but also deeply embrace social media as a way to connect, inspire and serve their new online audiences as well…

    Pam Moore/ Pam Marketing Nutin Social- 27 readers -
  • What is Growth Hacking? Here are 15 Examples

    … The term hacking often has a negative connotation associated with it as it refers to programming. But even people that hack programs aren’t always doing something illegal or causing harm. Hacking is sometimes a workaround or a shortcut. Applying the same logic to marketing works as well. Sean Ellis did just that. Traditional marketing online…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • You Can’t Buy Brand Advocates or Social Media Friends

    … It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. The glory days of being able to gain massive organic reach with a simple, on the fly Facebook post are over and done. Results in the social world of today require more planning, integration, and money. Marketing leaders today must…

    Pam Marketing Nutin Social Content- 38 readers -
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