Advocate Marketing

  • The seedy underbelly of advocate marketing

    … Advocate marketing is getting a bit … prickly. While there are undoubtedly some wonderful programs out there, and many brands are doing it well, there is a rising tide of weird stuff going on in the influencer space, as we explore on the latest episode of The Marketing Companion. The ability for anybody to publish content and gain an active…

    {grow}- 15 readers -
  • The secret to getting me to become your brand advocate

    … classes and speeches. I would guess in the last 12 months 5,000 people have heard me mention IBM and they are not paying me to do it. I BELIEVE in what they are doing and they gave me extraordinary insight — not a sales pitch — so I could do my job better. That is advocacy done right. 5. Agency for advocacy? In my book Return On Influence (the first…

    {grow}in Twitter- 5 readers -
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