Advocates

  • How Current Customers Are the Catalyst for Your Organization’s Success

    …. For that, a thoughtful and strategic customer advocacy program is key. We’ve seen the power of referrals firsthand through our Sprout Social All Stars, social media influencers and Sprout experts who we’ve organically worked with for years and have formalized our relationships with over the past six months. Since launch, the group has generated more…

    Inside Facebookin Social Facebook- 26 readers -
  • How To Map Content To Your Conversion Funnel

    … For marketers, the conversion funnel is one of the best tools for understanding consumer behavior and building long-term relationships. It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty…

    Nate Birt/ Visual.lyin Content How To's- 24 readers -
  • 8 Strategies for Reaching Out to Online Influencers

    … Social media has changed the face of word-of-mouth marketing, providing everyday people with massive platforms for sharing their opinions about businesses online. These so-called “influencers,” who’ve been loosely defined as consumers who are able to mobilize opinions and create reactions when talking about specific topics, can have a major impact…

    Stephanie Miles/ Street Fight- 23 readers -
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