Advocates

  • How To Map Content To Your Conversion Funnel

    … might be found throughout the funnel. As Harvard Business Review has noted, marketing has evolved from mere promotion to encompass multi-dimensional social influence, non-linear purchase paths, non-customer advocates, and ongoing relationships. Using two hypothetical companies, we’ve illustrated how you might come up with an upper-funnel plan…

    Nate Birt/ Visual.lyin Content How To's- 13 readers -
  • 8 Strategies for Reaching Out to Online Influencers

    … Social media has changed the face of word-of-mouth marketing, providing everyday people with massive platforms for sharing their opinions about businesses online. These so-called “influencers,” who’ve been loosely defined as consumers who are able to mobilize opinions and create reactions when talking about specific topics, can have a major impact…

    Stephanie Miles/ Street Fight- 16 readers -
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