Advocates

  • How Current Customers Are the Catalyst for Your Organization’s Success

    … are responsible for 80 percent of sales of Diet Coke and a minuscule 3 percent account for 80 percent of sales of Coke Zero. This kind of disproportionate spending is similar for many organizations. Yet these brands speak to all of their customers the same way, acknowledge their purchases the same way and market the same way. Look into your customer database…

    Inside Facebookin Social Facebook- 26 readers -
  • How To Map Content To Your Conversion Funnel

    … might be found throughout the funnel. As Harvard Business Review has noted, marketing has evolved from mere promotion to encompass multi-dimensional social influence, non-linear purchase paths, non-customer advocates, and ongoing relationships. Using two hypothetical companies, we’ve illustrated how you might come up with an upper-funnel plan…

    Nate Birt/ Visual.lyin Content How To's- 24 readers -
  • 8 Strategies for Reaching Out to Online Influencers

    … Social media has changed the face of word-of-mouth marketing, providing everyday people with massive platforms for sharing their opinions about businesses online. These so-called “influencers,” who’ve been loosely defined as consumers who are able to mobilize opinions and create reactions when talking about specific topics, can have a major impact…

    Stephanie Miles/ Street Fight- 19 readers -
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