Adweek

  • Where are Retailers Spending Their Advertising Dollars?

    … It appears that some dramatic shifts are taking place on the retail front as it pertains to advertising. Digital technologies are offering measurable opportunities that are driving greater results – and retailers are taking note. I would not misinterpret these results as thinking it’s traditional versus digital marketing. It’s a matter…

    Douglas Karr/ Marketing Technology Blogin EMail- 11 readers -
  • Snapchat Ads API Goes Live (Report)

    … The ads application-programming interface Snapchat announced in June became a reality last weekend. Kurt Wagner of Re/code reported that the Snapchat ads API rolled out over this past weekend, enabling Snapchat Ads Partners to sell ad inventory via automated bidding platforms and algorithms. Snapchat had not yet responded to a request…

    David Cohen/ AllFacebook- 10 readers -
  • LinkedIn Adds Conversion Tracking

    … to getting 1,000 advertisers on board.” He also offered more details on the motivation behind the feature’s introduction: (The goal is to) get below the clicks and engagement metrics and beyond to the conversion metrics that are happening on a marketer’s own website. You can see that, let’s say, the finance industry is converting at a much higher rate…

    David Cohen/ Inside Facebook- 15 readers -
  • How to Boost Your Brand With Instagram for Business

    …. As Jim Squires, director of marketing operations at Instagram, told Marty Swant of SocialTimes parent Adweek: The way I envision this is that there are a lot of businesses on the platform that may be new to advertising, or not advertising yet, and this is a straightforward, easy way to start advertising on the platform. Whether you’re a novice…

    AllFacebookin Social Facebook How To's- 12 readers -
  • Facebook Exchange Shutting Down

    … Farewell, Facebook Exchange: The social network’s real-time ad-bidding platform is being phased out in favor of Facebook Audience Network and other products. Facebook Exchange, or FBX, launched in September 2012, but the social network has been steering clients and ad technology partners to other products, including Facebook Audience Network…

    David Cohen/ Inside Facebookin Facebook- 12 readers -
Get the top posts daily into your mailbox!
More from around the web