Adwords

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD $42.5 billion in 2012. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
Posts about Adwords
    • Top Things You Didn’t Know You Could Do In Bing Ads

      Being British I love an underdog story. We do really love a “tryer”. It must be baked into our national psyche thanks to years of below-average performance at most sports. There’s also a suggestion that maybe Brits just hate successful people. It’ll then come as no surprise that as a result, I have a surprising affinity for Bing Ads over Google Adwords.

      Arianne Donoghue/ State of Digitalin Paid Search- 12 readers -
    • Why Aren’t My AdWords Ads Running?

      If I had a £1 for every time I’d been asked this question I would be a millionaire! Or at least much closer to retiring. If you’ve ever done a search on Google using the keywords you’re bidding on, and not seen your ad, you are not alone. It’s completely normal to not see your ad every time you search, and there are a number of reasons this could be happening.

      Tara West/ State of Digitalin Affiliate Paid Search- 16 readers -
    • Rand Fishkin’s SEO landscape for 2017 after 6 months

      During the last SMX Munich in March I had the pleasure to hear Rand Fishkin introducing a keynote on the changing Search Landscape in 2017. Almost six months later all the trends he highlighted stand steady. He started giving some detailed numbers of the incredible amount of searches performed in Google (more than 2 trillion per year) highlighting some remarkable difference ...

      State of Digitalin Paid Search SEO Google- 15 readers -
  • 6 Questions to Ask Yourself Before Implementing Pay Per Click (PPC) Campaigns

    … Pay per click (PPC) advertising campaigns can have both positive and negative impact while promoting a business. Especially, when running low on the marketing budget, you have to ensure that all the queries surrounding PPC campaigns have been solved before the actual implementation. It takes a great deal of research to have your PPC campaigns…

    ppc.orgin Paid Search SEO- 11 readers -
  • Adwords vs. Bing Ads

    … Google AdWords and Bing Ads are the two giants of the paid search advertising. Google has kept its allure alive with the users with the launch of 360 Suite recently. On the other hand, Bing has added to its following in the past few years especially among the budget small businesses. However, with similar basic service, it gets quite perplexing…

    ppc.orgin Paid Search- 12 readers -
  • Google’s Product Bid for DIY Wallet Share

    … for more advanced markets, I agree. But Google has been on a tear this past month in the DIY realm. Three major product rollouts in a 30-day span; Websites, Posts and now SMS messaging. And Google only needs uptake on one of them to get a chance to sell Adwords Express. I see Advanced Adwords reselling as the vulnerable product. David: Well, and now…

    Street Fightin Paid Search SEO Google- 19 readers -
  • Taking Your Audiences to the Next Level

    … drill own too far (remember you need at least 1,000 matched email addresses to be able to use an audience within Adwords or other channels). Here’s an example tree. Remember you can do whatever works for you, but in my case, I like to start by breaking out my converters vs non-converters (you could also split out your most valuable, repeat or most…

    Arianne Donoghue/ State of Digitalin Social Paid Search Facebook- 20 readers -
  • AdWords Editor 12: Everything you need to know

    … Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look and a raft of useful features, it is a welcome upgrade and marks the biggest improvement to the platform since version 11.0 launched in 2014. Below, we have summarized everything you need to know…

    Search Engine Watchin Paid Search- 19 readers -
  • Google, Signature Cocktails & Audience Labs

    … my favorite and not because there are typically free drinks to wrap up the day. Hanapin + Google at the end of training! Google’s May Visit with Hanapin We’re going to start at the end of the day and work our way backward. At happy hour Google served us appropriately named signature cocktails: Mobile Mule, Conversions Libre, RLSA & Tonic, etc…

    PPC Heroin Paid Search Google- 22 readers -
  • The Best of PPC & CRO from ADworld Experience 2017

    … remarketing lists, and audience personas, which can be of great help in designing campaigns and even contents of your sites or retargeting channels to reach them (both on Facebook and AdWords). She gave also some tools to build them https://xtensio.com/user-persona/ or https://www.zazzlemedia.co.uk/resources/persona-template/ or http://www.makemypersona.com…

    State of Digitalin Paid Search- 21 readers -
  • How To Evaluate Your PPC Ad Rotation Settings

    …. This sounds minor but the impact to processes should not be understated. Identifying Opportunities What if you’d like to evaluate the two options in your own account(s)? Should you switch to optimize by clicks or rotate evenly? We can evaluate with some rough math and for this blog post, a pivot table. Note that this could be completed more easily…

    Jacob Fairclough/ PPC Heroin Paid Search How To's- 15 readers -
  • AdWords Text Ads Automatically Changing to Responsive Ads on GDN

    … are examples of the different responsive ad formats created from an automatically updated standard text ad in a Remarketing for Display campaign. The stock image is not completely irrelevant since this ad is for a publishing company, but the sizing of the image does not fit with the image ad format or first native ad format examples. Another…

    PPC Heroin Paid Search- 22 readers -
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