Adwords

Google AdWords is an online advertising service that places advertising copy at the top or bottom of, or beside, the list of results Google displays for a particular search query. The choice and placement of the ads is based in part on a proprietary determination of the relevance of the search query to the advertising copy. AdWords has evolved into Google's main source of revenue. Google's total advertising revenues were USD $42.5 billion in 2012. AdWords offers pay-per-click, that is, cost-per-click (CPC) advertising, cost-per-thousand-impressions or cost-per-mille (CPM) advertising, and site-targeted advertising for text, banner, and rich-media ads.
Posts about Adwords
    • 3 Ways You Could be Unknowingly Wasting Ad Budget

      Today’s ad platforms can have even the most experienced PPC marketers spending more than intended. Campaign settings, rules and other factors change over time, which can have substantial impact on your campaigns. For example, starting October 4th, 2017 Google announced they could spend up to two times your daily budget.

      Unbouncein Paid Search- 9 readers -
    • Testing New Bidding Strategies Through AdWords Experiments

      If you are feeling the surge toward automated bidding but are unsure of where to begin, you are in good company. Whether it’s a client’s uncertainty or your own, handing over the reins of power is unsettling. However, don’t let feelings of doubt hold you back. AdWords experiments provide an opportunity to test new (and old) features.

      PPC Hero- 8 readers -
  • 6 AdWords metrics you should optimize for better ROI

    … and resources, and it involves focusing on the right metrics instead of all of them, and making the right tweaks to optimize AdWords campaigns. Wondering how you can figure out the “right” ones? Well, we’ve done away with all the complex analytics and numbers, and hand-picked six choice AdWords metrics that can help you achieve better return…

    Search Engine Watch- 10 readers -
  • AdWords Grant Policy Changes

    … In case you haven’t heard the news, there are new policies in effect that will govern the use of Adwords grant money. These new policies went into effect on January 1st and effect all accounts that use grant money. There are several changes that happened which everyone needs to be prepared for. I will go into those changes and some tips to deal…

    PPC Heroin Paid Search- 8 readers -
  • Top 3 AdWords Updates of 2017

    … more on PPC Hero. Similar Audiences for Search – May 2017 Overview Audiences have been used in search for RLSA and audience bid modifiers, but now, we can create and add similar users to search campaigns. This can be used to put more value on a search visitor who has not yet engaged with your brand. Some of the ways to use this in search is bid…

    PPC Hero- 9 readers -
  • Life Event Targeting Now Available To All AdWords Advertisers

    … to maximize the efficiency of your targeting. For example, if you are a wedding venue you can target people as they are planning their wedding or if you are a local furniture company you can target users after they have moved to your area. Campaign Expectations The life event is currently available for Gmail-only and video advertising campaigns. I…

    PPC Heroin Paid Search- 11 readers -
  • 3 Best Practices for Universal App Campaigns

    … PPC App Advertising Heroes! Somehow it is already nearing November’s end, and you know what that means – that’s right, it’s the official sunsetting of AdWords mobile app install campaigns (did you think I was going to mention the holidays?) Google announced this change back in August, alerting users that on November 15 all other existing app…

    PPC Heroin Paid Search- 10 readers -
  • Competitor RLSA: Stay Top of Mind for Site Visitors

    … As PPC managers, we are always looking for ideas and ways to beat the competition. One way we do this is through competitor campaigns, where we bid on a competitor brand name to show ads in front of users who were not directly looking for our brand. This can drive visitors to our site over the competitor. These campaigns, most of the time…

    PPC Hero- 7 readers -
  • Get Better Landing Pages for AdWords with 3 Techniques to Try Today

    … If you’re a PPC strategist, your client’s campaigns live and die by the strength of the landing pages. If you drop the perfect paid audience on a page with no offer (or an unclear one), you’ll get a 0% conversion rate no matter how your ads perform. The problem is that as AdWords account managers, we can be pretty limited in our ability…

    Unbounce- 11 readers -
  • A Closer Look at AdWords Smart Bidding

    … overlords? Moving from manual bidding to trusting Google’s smart bidding options can be a bit unnerving but can yield some great results. Spend that extra free time finding that perfect gift for someone special (or your dog), working on other parts of your accounts, or grumbling about how the holidays happen sooner and sooner each year. Sounds…

    PPC Heroin Affiliate Paid Search- 15 readers -
  • The Best of Heroconf London (1st day) 2017

    … At this time of the year, it has become a habit of mine to attend all the largest PPC conferences in Europe to do some “speakers shopping” for ADworld Experience (whose next edition will be in Bologna, Italy, on April 12-13, 2018). In this post, I have written about some of the most important highlights from the first day of HeroConf London…

    State of Digitalin Social Paid Search Content Google- 14 readers -
  • Google Introduces Parallel Tracking to Speed Up Landing Pages

    … November 3, 2017 As we all know, the longer it takes to load a page, the lower the conversion rate will be. One of the bigger time sucks for a landing page load is the tracking redirects. The tracking loads before the page and if the tracking is loading slowly there is a much higher chance the customer bounces. This is a futuristic catch-22…

    PPC Heroin Paid Search Google- 11 readers -
  • AdWords Global Site Tag Implementation Guide

    … October 26, 2017 AdWords introduced their new site-wide tagging this month. Like Bing’s Universal Event Tracking, the new AdWords site-wide tagging uses one tag on the entire site with additional event snippets to track conversion actions. The global site tag (gtag.js) will also be used for Google Analytics in the future. There will no longer…

    PPC Heroin Paid Search- 12 readers -
  • Why Brand Ad Campaigns Are Important

    … are allowed to purchase their names as keywords, but you cannot use their name in your ad copy. Also, make sure you aren’t using Dynamic Keyword Insertion (DKI) in your headlines and create an infringement problem for yourself. Google does have an AdWords Trademark Policy to help protect you and others from trademark infringement. Other Brand Benefits…

    PPC Heroin Paid Search SEO- 15 readers -
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