Adwords Account Management

  • The Top Ten Tips For Effective Dayparting

    … driven largely by adults with careers. Tip #2: Know Your Goal While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. If you’re constrained by budget, identify your inefficiencies and leverage negative modifiers to lower your…

    PPC Heroin Paid Search- 7 readers -
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  • Is It Time for a PPC Management Quality Score?

    … An email lurched into my inbox. Have you ever noticed that some emails slip in, some slide in, some explode in, some bounce in… and some… lurch in. If you have an image in your mind of a walker stumbling towards Darryl, then you are approaching my metaphor. The email went something like this: “A guy from Google called our client about…

    Kirk Williams/ PPC Heroin Paid Search Google- 13 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    … advertise during a certain part of the day or you might decide not to run ads on weekends. Bids - The maximum price you are willing to pay for each keyword. Ad Creatives - You get to write your own ads. You can test different ad text to learn which promotions and benefits consumers respond to best. Account Structure - You can organize your…

    Tait Lawton/ PPC Heroin Paid Search- 11 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    … ads. You can test different ad text to learn which promotions and benefits consumers respond to best. Account Structure – You can organize your account in terms of themes, which should make it easier for you to manage. Specifically, ads and keywords are held in “ad groups” and ad groups are in turn held in larger “campaigns.” Website – Of course…

    Tait Lawton/ PPC Heroin Paid Search- 1 readers -
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