Adwords Account Structure

  • Singing This Unsung Hero’s Praises – Proper Account Structure

    … With the Super Bowl matchup set, we’ll be talking football and PPC for January’s series week. Read how our authors compare the gridiron to the daily account management of PPC professionals. Matt starts us off this week by comparing how an unsung component of a football team compares to proper account structure. Quarterbacks get all…

    Matt Umbro/ PPC Hero- 10 readers -
  • Segmentation By Keyword Match Type: A Case Study

    … types in two AdWords accounts. In the first case study two top performing ad groups segmented by match type were combined into one ad group containing both exact and modified broad terms. In the second case study, a campaign that was utilizing mixed match type ad groups was duplicated and ad groups were restructured by match type. The two campaigns…

    Rachael Law/ PPC Hero- 16 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    …. What is the Key to Winning at Pay Per Click? 3. Tips Specifically for Clients What is Pay Per Click Marketing? Pay per click marketing is most commonly done on search engines, so we'll use them as a point of reference. The most well known pay per click marketing platform is Google AdWords. Other search engines support pay per click platforms…

    Tait Lawton/ PPC Heroin Paid Search- 11 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    …? 2. What is the Key to Winning at Pay Per Click? 3. Tips Specifically for Clients What is Pay Per Click Marketing? Pay per click marketing is most commonly done on search engines, so we’ll use them as a point of reference. The most well known pay per click marketing platform is Google AdWords. Other search engines support pay per click platforms…

    Tait Lawton/ PPC Heroin Paid Search- 1 readers -
Get the top posts daily into your mailbox!