Adwords Account Structure

  • Singing This Unsung Hero’s Praises – Proper Account Structure

    … With the Super Bowl matchup set, we’ll be talking football and PPC for January’s series week. Read how our authors compare the gridiron to the daily account management of PPC professionals. Matt starts us off this week by comparing how an unsung component of a football team compares to proper account structure. Quarterbacks get all…

    Matt Umbro/ PPC Hero- 8 readers -
  • Segmentation By Keyword Match Type: A Case Study

    … Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind different structure breakouts. We took a look at ad group breakouts by match type and ones without by testing different segment…

    Rachael Law/ PPC Hero- 12 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    …. What is the Key to Winning at Pay Per Click? 3. Tips Specifically for Clients What is Pay Per Click Marketing? Pay per click marketing is most commonly done on search engines, so we'll use them as a point of reference. The most well known pay per click marketing platform is Google AdWords. Other search engines support pay per click platforms…

    Tait Lawton/ PPC Heroin Paid Search- 11 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    …? 2. What is the Key to Winning at Pay Per Click? 3. Tips Specifically for Clients What is Pay Per Click Marketing? Pay per click marketing is most commonly done on search engines, so we’ll use them as a point of reference. The most well known pay per click marketing platform is Google AdWords. Other search engines support pay per click platforms…

    Tait Lawton/ PPC Heroin Paid Search- 1 readers -