Adwords Account Structure

  • Singing This Unsung Hero’s Praises – Proper Account Structure

    … are implicitly telling the search engine to show a specific ad. Let’s take for example a campaign with these three ad groups. Hand Warmers Small Hand Warmers Large Hand Warmers Each ad group has keyword specific copy. So if someone searchers for “large hand warmers” that person is going to see an ad speaking directly to “large hand warmers” which…

    Matt Umbro/ PPC Hero- 8 readers -
  • Segmentation By Keyword Match Type: A Case Study

    … Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind different structure breakouts. We took a look at ad group breakouts by match type and ones without by testing different segment…

    Rachael Law/ PPC Hero- 12 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    …? 2. What is the Key to Winning at Pay Per Click? 3. Tips Specifically for Clients What is Pay Per Click Marketing? Pay per click marketing is most commonly done on search engines, so we’ll use them as a point of reference. The most well known pay per click marketing platform is Google AdWords. Other search engines support pay per click platforms…

    Tait Lawton/ PPC Heroin Paid Search- 1 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    …. What is the Key to Winning at Pay Per Click? 3. Tips Specifically for Clients What is Pay Per Click Marketing? Pay per click marketing is most commonly done on search engines, so we'll use them as a point of reference. The most well known pay per click marketing platform is Google AdWords. Other search engines support pay per click platforms…

    Tait Lawton/ PPC Heroin Paid Search- 11 readers -
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