Adwords Account Structure

  • Singing This Unsung Hero’s Praises – Proper Account Structure

    … are implicitly telling the search engine to show a specific ad. Let’s take for example a campaign with these three ad groups. Hand Warmers Small Hand Warmers Large Hand Warmers Each ad group has keyword specific copy. So if someone searchers for “large hand warmers” that person is going to see an ad speaking directly to “large hand warmers” which…

    Matt Umbro/ PPC Hero- 10 readers -
  • Segmentation By Keyword Match Type: A Case Study

    … types in two AdWords accounts. In the first case study two top performing ad groups segmented by match type were combined into one ad group containing both exact and modified broad terms. In the second case study, a campaign that was utilizing mixed match type ad groups was duplicated and ad groups were restructured by match type. The two campaigns…

    Rachael Law/ PPC Hero- 16 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    …? 2. What is the Key to Winning at Pay Per Click? 3. Tips Specifically for Clients What is Pay Per Click Marketing? Pay per click marketing is most commonly done on search engines, so we’ll use them as a point of reference. The most well known pay per click marketing platform is Google AdWords. Other search engines support pay per click platforms…

    Tait Lawton/ PPC Heroin Paid Search- 1 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    …. What is the Key to Winning at Pay Per Click? 3. Tips Specifically for Clients What is Pay Per Click Marketing? Pay per click marketing is most commonly done on search engines, so we'll use them as a point of reference. The most well known pay per click marketing platform is Google AdWords. Other search engines support pay per click platforms…

    Tait Lawton/ PPC Heroin Paid Search- 11 readers -