Adwords Account Structure

  • Singing This Unsung Hero’s Praises – Proper Account Structure

    … With the Super Bowl matchup set, we’ll be talking football and PPC for January’s series week. Read how our authors compare the gridiron to the daily account management of PPC professionals. Matt starts us off this week by comparing how an unsung component of a football team compares to proper account structure. Quarterbacks get all…

    Matt Umbro/ PPC Hero- 10 readers -
  • Segmentation By Keyword Match Type: A Case Study

    … Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind different structure breakouts. We took a look at ad group breakouts by match type and ones without by testing different segment…

    Rachael Law/ PPC Hero- 19 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    … Since pay per click marketing generates loads of data on user behavior, and does so very quickly, it’s an excellent platform for iterative testing. It’s essential to test landing pages, ads, keywords and other factors. I’d also advise testing broader concepts, such as your business pricing model or new potential services. Tips Specifically…

    Tait Lawton/ PPC Heroin Paid Search- 1 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    … click marketers tend to be big data nerds. Since pay per click marketing generates loads of data on user behavior, and does so very quickly, it's an excellent platform for iterative testing. It's essential to test landing pages, ads, keywords and other factors. I'd also advise testing broader concepts, such as your business pricing model or new…

    Tait Lawton/ PPC Heroin Paid Search- 11 readers -
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