Adwords Account Structure

  • Singing This Unsung Hero’s Praises – Proper Account Structure

    … With the Super Bowl matchup set, we’ll be talking football and PPC for January’s series week. Read how our authors compare the gridiron to the daily account management of PPC professionals. Matt starts us off this week by comparing how an unsung component of a football team compares to proper account structure. Quarterbacks get all…

    Matt Umbro/ PPC Hero- 9 readers -
  • Segmentation By Keyword Match Type: A Case Study

    … Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind different structure breakouts. We took a look at ad group breakouts by match type and ones without by testing different segment…

    Rachael Law/ PPC Hero- 12 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    … ads. You can test different ad text to learn which promotions and benefits consumers respond to best. Account Structure – You can organize your account in terms of themes, which should make it easier for you to manage. Specifically, ads and keywords are held in “ad groups” and ad groups are in turn held in larger “campaigns.” Website – Of course…

    Tait Lawton/ PPC Heroin Paid Search- 1 readers -
  • A Client’s Introductory Guide to Pay Per Click Marketing

    … advertise during a certain part of the day or you might decide not to run ads on weekends. Bids - The maximum price you are willing to pay for each keyword. Ad Creatives - You get to write your own ads. You can test different ad text to learn which promotions and benefits consumers respond to best. Account Structure - You can organize your…

    Tait Lawton/ PPC Heroin Paid Search- 11 readers -