Adwords Attribution

  • How To Use The Attribution Model Comparison Tool

    … should be using for your paid advertising. This data can also help you determine if your conversion window is set correctly in AdWords. In the example above, the credit for most of these conversions would be given to the direct channel. Without this attribution information, you could make PPC decisions that decrease conversions in other channels…

    PPC Heroin Affiliate Paid Search How To's- 19 readers -
  • Get Critical Funnel Insights With The Top Paths Report

    … August 11, 2016 Within AdWords there are multiple sections that allow you to see which areas of the account are contributing to sales, and not just directly, but somewhere along the line as users go through the buying process. To me, the best tool we have available in AdWords to view buying cycles is the Top Paths report. This report can…

    Jacob Brown/ PPC Hero- 14 readers -