Adwords Automated Rules

  • 4 AdWords Automated Rules To Try

    … I'm not the biggest proponent of PPC automation, but I acknowledge the value it can provide. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third party tools should be used in addition to your normal everyday management. Today I want to review the AdWords automated rules available…

    Matt Umbro/ PPC Heroin Paid Search- 49 readers -
  • A Guide to AdWords Bid Adjustments

    … Bid adjustments are a fundamental part of PPC. It's important that you have a firm grasp of what your bid strategy is and what options you have in terms of actually changing those bids. While there are many bid management software options (Acquisio, Marin, etc.), we'll go over the native features in the AdWords interface and the pros and cons…

    Rachael Law/ PPC Heroin Paid Search- 13 readers -
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