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… Which would you prefer: The attention-grabbing digital ad that attracts 1,000 website visits? Or the slow-performing one that’s received just 12 clicks so far? It’s a trick question. The answer is neither. At least, not until you know how many of those visitors converted. A super-targeted ad resulting in a dozen qualified conversion actions…
I'm not the biggest proponent of PPC automation, but I acknowledge the value it can provide. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third party tools should be used in addition to your normal everyday management. Today I want to review the AdWords automated rules available to advertisers.
… of each. Manual Bidding If you are like many of us Hanapin Account Managers, you prefer to have the most control possible. This usually translates into manual bid changes through an Excel spreadsheet. Your bidding strategy will vary from account to account, but this strategy is generally how we approach the process: Keywords with relatively low…