Adwords Automated Rules

  • 4 AdWords Automated Rules To Try

    I'm not the biggest proponent of PPC automation, but I acknowledge the value it can provide. Used correctly, automation works as your sidekick in fine-tuning your campaigns. Automated rules, scripts, and third party tools should be used in addition to your normal everyday management. Today I want to review the AdWords automated rules available to advertisers.

    Matt Umbro/ PPC Hero- 50 readers -
  • A Guide to AdWords Bid Adjustments

    … of each. Manual Bidding If you are like many of us Hanapin Account Managers, you prefer to have the most control possible. This usually translates into manual bid changes through an Excel spreadsheet. Your bidding strategy will vary from account to account, but this strategy is generally how we approach the process: Keywords with relatively low…

    Rachael Law/ PPC Heroin Paid Search- 17 readers -
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