Adwords Bid Management

  • Adwords Event Recap: Device-Specific Bid Adjustments

    … campaigns. Keyword-level bid adjustments can be achieved by grouping keywords of similar performance and setting bids at the ad group level. Device-specific ad copy is another favored benefit, however, this can still be achieved in a consolidated campaign by utilizing ad customizers within ad copy text. Testing Adwords Smart Bidding (formerly, auto…

    PPC Heroin Paid Search- 18 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … is the appropriate choice. Do you prefer Search or Display? Display. To me, Display is more predictable than search when using CPA bidding. On average, the actual cost-per-conversion for a display campaign will be closer to the set CPA target. In the account below, I choose the top converting ad groups from a search and display campaign. The majority…

    Kristina Mclane/ PPC Heroin Affiliate- 8 readers -