Adwords Bid Management

  • Adwords Event Recap: Device-Specific Bid Adjustments

    … the consolidated campaign recommendations in addition to Search campaigns. Where mobile ads do not perform as well as desktop, advertisers are encouraged to use bid modifiers to reduce mobile bids, rather than eliminating mobile. Smart Bidding will override manual bid adjustments, but the ability to set Target CPA by device should offset this concern…

    PPC Heroin Paid Search- 13 readers -
  • All You Need to Know to Succeed With CPA Bidding

    … is the appropriate choice. Do you prefer Search or Display? Display. To me, Display is more predictable than search when using CPA bidding. On average, the actual cost-per-conversion for a display campaign will be closer to the set CPA target. In the account below, I choose the top converting ad groups from a search and display campaign. The majority…

    Kristina Mclane/ PPC Heroin Affiliate- 7 readers -
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