Adwords Bid Management

  • Adwords Event Recap: Device-Specific Bid Adjustments

    … the consolidated campaign recommendations in addition to Search campaigns. Where mobile ads do not perform as well as desktop, advertisers are encouraged to use bid modifiers to reduce mobile bids, rather than eliminating mobile. Smart Bidding will override manual bid adjustments, but the ability to set Target CPA by device should offset this concern…

    PPC Heroin Paid Search- 24 readers -
  • All You Need to Know to Succeed With CPA Bidding

    Using CPA bidding is like living with an unpredictable pet. He's as likely to bite your guest's hand, as be a saint. There are mixed feelings about using Conversion Optimizer or CPA Bidding. Google AdWords wears the jersey of Team CPA Bidding. As soon as a campaign is eligible, the CPA Bidding alert appears as a notification.

    Kristina Mclane/ PPC Hero- 9 readers -