Adwords Conversion Codes

  • Conversion Tracking is the Hermione Granger of PPC

    … Fellowship, Sam was the conversion tracking. Metaphorically. Imagine that Harry had never bonded over chocolate frog cards with Hermione and Ron on that first time aboard the Hogwarts Express. In the battle against supreme darkness, his support, his guiding light, his conversion tracking would never have been there to illumine the way, to let…

    Kevin Klein/ PPC Heroin Paid Search- 4 readers -
  • ROAS For Beginners: The eCommerce Metric of Choice

    …. In order to see revenue numbers within AdWords you will need to become familiar with the term "conversion value". Conversion value is the revenue from each conversion, and, with a tiny bit of editing, it can be added to the conversion tracking code placed on the website. If every conversion results in the same amount of revenue, edit the conversion value…

    Kristina Mclane/ PPC Hero- 16 readers -