Adwords Conversion Codes

  • Conversion Tracking is the Hermione Granger of PPC

    … Fellowship, Sam was the conversion tracking. Metaphorically. Imagine that Harry had never bonded over chocolate frog cards with Hermione and Ron on that first time aboard the Hogwarts Express. In the battle against supreme darkness, his support, his guiding light, his conversion tracking would never have been there to illumine the way, to let…

    Kevin Klein/ PPC Heroin Paid Search- 4 readers -
  • ROAS For Beginners: The eCommerce Metric of Choice

    … For eCommerce Series Week, what could be more important than ROAS (return on ad spend)? While the rest of the posts this week will give great insight into what you should and shouldn't be doing, my post is geared towards the eCommerce PPC beginner. If you are just starting PPC and you sell things online, both this post and ROAS are for you…

    Kristina Mclane/ PPC Hero- 17 readers -