Adwords Conversion Codes

  • Conversion Tracking is the Hermione Granger of PPC

    … glad you asked. Once you set up a conversion in AdWords, you’ll be provided with a snippet of code that needs to be placed on the “thank you” or “confirmation” page that often succeeds the completion of a lead generation form or purchase. That will look something like this: This code will only be activated when someone reaches the page upon…

    Kevin Klein/ PPC Heroin Paid Search- 4 readers -
  • ROAS For Beginners: The eCommerce Metric of Choice

    …. In order to see revenue numbers within AdWords you will need to become familiar with the term "conversion value". Conversion value is the revenue from each conversion, and, with a tiny bit of editing, it can be added to the conversion tracking code placed on the website. If every conversion results in the same amount of revenue, edit the conversion value…

    Kristina Mclane/ PPC Hero- 16 readers -