Adwords Conversions Tracking

  • Creating A Full Funnel Marketing Strategy With AdWords

    … to make a purchase Strong promotional Low Google Shopping Campaigns These run on the Google Shopping Search vertical. These are people specifically shopping for products Target customers already in shopping mode Image & promotion based – generated from product feed Low Remarketing – Cart abandoners Target customers that have already placed…

    PPC Heroin Paid Search EMail Twitter- 10 readers -
  • Conversion Tracking is the Hermione Granger of PPC

    … glad you asked. Once you set up a conversion in AdWords, you’ll be provided with a snippet of code that needs to be placed on the “thank you” or “confirmation” page that often succeeds the completion of a lead generation form or purchase. That will look something like this: This code will only be activated when someone reaches the page upon…

    Kevin Klein/ PPC Heroin Paid Search- 4 readers -
  • Using Google Analytics for AdWords Conversion Tracking

    … of the customer cycle. However, there are other options. Today we’ll cover importing Google Analytics goals as conversions in Google AdWords. The Analytics code offers a few advantages for certain retailers. Getting Started The first step is setting up goals in Analytics. Goals are the equivalent of conversions in the Analytics ecosystem. Since…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 11 readers -