Adwords Conversions Tracking

  • Creating A Full Funnel Marketing Strategy With AdWords

    …. The bottom would focus on SEM, remarketing, Product listing ads, and other forms of direct marketing. Full Funnel Targeting From Within One Console – AdWords Using different strategies and different tools is important but can become overwhelming and require large amounts of resources to manage. One of the biggest advantages of paid search…

    PPC Heroin Paid Search EMail Twitter- 15 readers -
  • Conversion Tracking is the Hermione Granger of PPC

    … Let’s take a minute and talk about conversion tracking— the process that, you know, lets you know when your PPC campaigns are successful, and when they are not. Pretty important stuff, yeah? But rather than take the notion of “conversion tracking is important” at face value, perhaps a high-level explanation of why is in order. Why…

    Kevin Klein/ PPC Heroin Paid Search- 4 readers -
  • Using Google Analytics for AdWords Conversion Tracking

    Everyone accepts the tenet that conversions matter. Any successful marketing campaign needs some form of conversion tracking, whether they are sales, leads, or e-mail sign ups. Most often accounts default to utilizing the AdWords conversion code. This simple to implement code automatically fires anytime someone reaches a certain stage of the customer cycle. However, there are other options.

    Jacob Fairclough/ PPC Hero- 13 readers -
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