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April 6, 2017 There are mixed opinions when it comes to dynamic search campaigns. Some advertisers completely give Google the keys, while others won’t even let Google into the car. No matter what side of the spectrum you fall into, the most recent updates are worth noting. For one, the dynamic ads are going to begin transitioning into the expanded text ad structure.
… the increased control and hopefully the increased performance as well. Even on the off chance that the customized ads only provide a 5% boost to CTR, if that was applied across an entire account, it could be huge. How are you planning to utilize the customizers? I know the managers at Hanapin will be heavily utilizing the countdown functionality. Do you have anything special in mind or should we be prepared for a massive influx of countdown ads across the world? …