Adwords For Video

  • A New Perspective For YouTube Advertising

    … and others have contributed to making YouTube the second largest search engine and 3rd largest site on the Internet. As Diane Chelius discussed last week, 79% of a user’s time online is spent outside of Search. Diane’s insights into in How to Utilize PPC Brand Building Strategies centered on getting the most out of Display Advertising. Video…

    PPC Heroin Social Paid Search Display YouTube- 12 readers -
  • 6 Online Video Insights from comScore to Inform Your 2017 Media Plan

    … As marketers kick off 2017 planning, consumer preference for online video is higher than ever. Today’s study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference? If online video…

    Rob Newton/ Inside AdWords- 19 readers -
  • New Video Analytics Page in AdWords for Video

    … Google Adwords recently announced their Video Analytics page for YouTube videos. Before this addition advertisers looking for info on how their videos performed, outside of when they appeared as ads, would need to jump over to YouTube Analytics for that data. Now with a revamp of Videos reporting, Adwords offers more YouTube Analytics-style…

    PPC Heroin Paid Search YouTube- 14 readers -
  • YouTube Removes Free Keyword Tool, Encourages Paid Option

    … Planner in AdWords for AdWords for video keyword suggestions. We'll be giving you tips over the next few days about different keyword tools you can use, as well as how to use Adwords to give you the data you need. H/T to Gianluca Fiorelli & Rusty Brick for the heads up. Get daily online video news, tips and trends via email! Related About…

    Carla Marshall/ ReelSEOin Social SEO- 24 readers -
  • Always vs. Dove: Viral Video Success Doesn’t Mean YouTube Success

    … in essentially the same proportion. As George C. Scott said in the war movie Patton, "I don't like to pay for the same real estate twice." Yet that's exactly what Dove and Always will have to do on their next campaigns. Paid Adwords for Video (TrueView) campaigns should be executed with the goal of building subscribers, not building views. At Octoly…

    ReelSEOin Social- 13 readers -
  • 47 Different Ways to Promote Your YouTube Channel

    … View Advertisements Do you have a budget to promote your videos? If so, you can create video ads for your YouTube channel through the Adwords for video program. These video advertisements are called TrueView ads and are played before a video on YouTube loads (those 15-30 second ads or the ones that allow you to select "skip" after 5 seconds). You…

    ReelSEOin Social EMail- 63 readers -
  • Luxury Watches on YouTube: How Brand Videos Influence Fan Videos

    … with a segment of the YouTube audience, they correlate with higher social actions and amplified share of voice through community-created videos. In addition, a highly-targeted Adwords for Video campaign can further call attention to branded videos, enhancing the brand among its community of users and fans. Posted in About Our Contributing Author…

    ReelSEO- 9 readers -
  • Become an Expert in YouTube TrueView Advertising at ReelSummit 2014

    Watch Jean-Claude Van Damme carry out his famous split between two reversing trucks. Never done before, JCVD says it's the most epic of splits -- what do you think? Please share & comment! This live test was set up to demonstrate the precision and directional stability of Volvo Dynamic Steering -- a world first technology that makes the new Volvo FM easier to drive.

    Greg Jarboe/ ReelSEOin Social- 9 readers -
  • YouTube Embeds, Skippable Ads, and Video Topics [TubeTalk #26]

    … the ad skip button? Or, conversely, do advertisers have to pay for a view if a user clicks the "Skip Ad" button? Well, in the YouTube TrueView system (aka AdWords for Video), the pre-roll format is known as In-Stream. Advertisers only pay when you watch 30 seconds or more of the video (unless the video itself is shorter). And creators only get…

    Dane Golden/ ReelSEOin Social- 30 readers -