Adwords For Video

  • A New Perspective For YouTube Advertising

    …, pay for it, and report on it. In reality, though, we should be thinking about YouTube and other video ads the way we do print and television advertising: we may not be able to directly measure impact the way we can with other channels, but if we note that business picks up while video is running and falls when video is stopped, we can pretty…

    PPC Heroin Social Paid Search Display YouTube- 14 readers -
  • 6 Online Video Insights from comScore to Inform Your 2017 Media Plan

    … As marketers kick off 2017 planning, consumer preference for online video is higher than ever. Today’s study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference? If online video…

    Rob Newton/ Inside AdWords- 19 readers -
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