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August 17, 2016 Four days ago, a messenger from Google updated the AdWords Community forum on the state of the Keyword Planner tool. The response from several advertisers was quite dramatic. You can see the original message here. While this update does not seem significant at first, the paid search community immediately honed in on the words “limited data” and the ensuing ...
…. Whilst we would all love to be proactive all of the time, being reactive is also necessary in order to understand the marketplace and make adjustments accordingly. Let’s consider the tools you can use for both strategies. Be Proactive Keyword Planner The Keyword Planner is a free AdWords tool that allows you to search keyword and ad group ideas…