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… August 17, 2016 Four days ago, a messenger from Google updated the AdWords Community forum on the state of the Keyword Planner tool. The response from several advertisers was quite dramatic. You can see the original message here. While this update does not seem significant at first, the paid search community immediately honed…
Keywords are the fundamental building blocks of any paid search account. When you first launch a PPC account you will always have a list of keywords. It is crucial that you continue to find and develop new keywords so your account can grow and maximize impressions. There are 2 approaches to keyword development: 1) Proactive 2) Reactive.