Adwords Match Types

  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    … on my own account, it was mainly because I spent too much time looking at it, and got bogged down with too many details. Recently I was approached with a ROAS problem for one of our ecommerce accounts. It was a fairly new client, and our first priority was to get ROAS up. Step 1: Goals, KPIs, and Other Need-To-Knows Goals are imperative to have…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -
  • PPC Roundtable – AdWords Close Variants

    … As we end series week we'll be looking at a once optional feature that will now be mandatory. If you haven't heard, AdWords will soon be removing the option to exclude exact and phrase match keyword variations. This impending update has caused much stir in the PPC community. We asked our authors what they think of the change. What are your…

    Matt Umbro/ PPC Heroin Paid Search- 4 readers -
  • The Argument For Match Type Segmentation

    … of debate circles around whether you should run match type segmentation at the ad group or campaign level. Here's the breakdown between the two: If you are at ALL limited by budget or have tight ROAS/CPA goals, it would benefit you to do it at the campaign level. Below is one of my account's match type performance break-down. You can see exact match has…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 21 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … to ensure you're spending your full budget during those prime hours. Segment Match Type At The Campaign Level There's been a lot of chatter lately about match type segmentation on Eric's recent blog post, and I wrote a post on the subject a few months back. No matter your feelings on ad group level match type segmentation or even just match type…

    Amanda West Bookwalter/ PPC Hero- 9 readers -
  • Segmentation By Keyword Match Type: A Case Study

    … types in two AdWords accounts. In the first case study two top performing ad groups segmented by match type were combined into one ad group containing both exact and modified broad terms. In the second case study, a campaign that was utilizing mixed match type ad groups was duplicated and ad groups were restructured by match type. The two campaigns…

    Rachael Law/ PPC Hero- 16 readers -
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