Adwords Match Types

  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    … that only had the “+” modifier on one of the words, for example: “cheap baby +clothes.” After noticing this trend, I decided to look at overall match type performance, as well as pull a search query report. First, I looked at keywords with the “+” modifier: Then, I looked at regular broad match keywords: As you can see, search terms weren’t…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -
  • PPC Roundtable – AdWords Close Variants

    As we end series week we'll be looking at a once optional feature that will now be mandatory. If you haven't heard, AdWords will soon be removing the option to exclude exact and phrase match keyword variations. This impending update has caused much stir in the PPC community. We asked our authors what they think of the change.

    Matt Umbro/ PPC Hero- 3 readers -
  • The Argument For Match Type Segmentation

    … There have been many debates recently in our agency and here on PPC Hero over match type segmentation. It's not surprising that people get heated when hearing that their way isn't best. I suggest that every Account Manager should do what they feel works best, but there are many factors to consider when deciding the best option. There is often…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 16 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … to ensure you're spending your full budget during those prime hours. Segment Match Type At The Campaign Level There's been a lot of chatter lately about match type segmentation on Eric's recent blog post, and I wrote a post on the subject a few months back. No matter your feelings on ad group level match type segmentation or even just match type…

    Amanda West Bookwalter/ PPC Hero- 9 readers -
  • Segmentation By Keyword Match Type: A Case Study

    … Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind different structure breakouts. We took a look at ad group breakouts by match type and ones without by testing different segment…

    Rachael Law/ PPC Hero- 12 readers -
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