Adwords Match Types

  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    … that only had the “+” modifier on one of the words, for example: “cheap baby +clothes.” After noticing this trend, I decided to look at overall match type performance, as well as pull a search query report. First, I looked at keywords with the “+” modifier: Then, I looked at regular broad match keywords: As you can see, search terms weren’t…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -
  • PPC Roundtable – AdWords Close Variants

    … As we end series week we'll be looking at a once optional feature that will now be mandatory. If you haven't heard, AdWords will soon be removing the option to exclude exact and phrase match keyword variations. This impending update has caused much stir in the PPC community. We asked our authors what they think of the change. What are your…

    Matt Umbro/ PPC Heroin Paid Search- 6 readers -
  • The Argument For Match Type Segmentation

    … There have been many debates recently in our agency and here on PPC Hero over match type segmentation. It's not surprising that people get heated when hearing that their way isn't best. I suggest that every Account Manager should do what they feel works best, but there are many factors to consider when deciding the best option. There is often…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 22 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … ads and on your landing pages. You'll be off to a good start. You can hover over a keyword's little speech bubble to find out more information about why it might be getting quality scores reduced. Develop A Strategic Bid Game Plan It's really easy to do a bid change each week or bi-weekly and think: "this keyword is doing great at a 3 ad position…

    Amanda West Bookwalter/ PPC Hero- 10 readers -
  • Segmentation By Keyword Match Type: A Case Study

    … types in two AdWords accounts. In the first case study two top performing ad groups segmented by match type were combined into one ad group containing both exact and modified broad terms. In the second case study, a campaign that was utilizing mixed match type ad groups was duplicated and ad groups were restructured by match type. The two campaigns…

    Rachael Law/ PPC Hero- 19 readers -
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