Adwords Match Types

  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    … As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling with a problem…

    Rachael Law/ PPC Heroin Paid Search- 6 readers -
  • PPC Roundtable – AdWords Close Variants

    … As we end series week we'll be looking at a once optional feature that will now be mandatory. If you haven't heard, AdWords will soon be removing the option to exclude exact and phrase match keyword variations. This impending update has caused much stir in the PPC community. We asked our authors what they think of the change. What are your…

    Matt Umbro/ PPC Heroin Paid Search- 3 readers -
  • The Argument For Match Type Segmentation

    … There have been many debates recently in our agency and here on PPC Hero over match type segmentation. It's not surprising that people get heated when hearing that their way isn't best. I suggest that every Account Manager should do what they feel works best, but there are many factors to consider when deciding the best option. There is often…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 19 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … to ensure you're spending your full budget during those prime hours. Segment Match Type At The Campaign Level There's been a lot of chatter lately about match type segmentation on Eric's recent blog post, and I wrote a post on the subject a few months back. No matter your feelings on ad group level match type segmentation or even just match type…

    Amanda West Bookwalter/ PPC Hero- 9 readers -
  • Segmentation By Keyword Match Type: A Case Study

    … types in two AdWords accounts. In the first case study two top performing ad groups segmented by match type were combined into one ad group containing both exact and modified broad terms. In the second case study, a campaign that was utilizing mixed match type ad groups was duplicated and ad groups were restructured by match type. The two campaigns…

    Rachael Law/ PPC Hero- 12 readers -
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