Adwords Match Types

  • Don’t Forget The Basics! Audit Your Account – A New Case Study

    As an Account Analyst, Account Managers usually come to me with some sort of problem. Sometimes it’s “I’d like to brainstorm strategy” and other times it’s “we need to improve ROAS as quickly as possible.” Not being the Account Manager gives me a fresh set of eyes on an account. I found in the past that when I was struggling with a problem on my own account, it was mainly be ...

    Rachael Law/ PPC Hero- 6 readers -
  • PPC Roundtable – AdWords Close Variants

    … thoughts on Google's decision to make close variant matching for all exact and phrase match keywords mandatory? Pro Variant Segmentation I feel like the Grumpy of this set of Seven PPC Dwarves, as I am definitely pro-segmentation. I think close variants can actually serve a real role in qualifying your visitors. If I have an account in a high-stakes…

    Matt Umbro/ PPC Heroin Paid Search- 3 readers -
  • The Argument For Match Type Segmentation

    … to test different ad copy based on search intent, which is better controlled through match types. Eric and have both written articles about this topic recently that you could also check out. Conclusion Those are the three big reasons for segmenting by match type in your account structures. With the recent news about close variants, if you find…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 16 readers -
  • 5 Strategies For Dealing With Restricted PPC Budgets

    … make the most of these campaigns! Test Accelerated Ad Delivery To Day Part Your first instinct when seeing a campaign limited by budget is to set ad delivery to "standard". That way, you're showing evenly throughout the day and not spending all your bucks on the morning traffic. This is kind of PPC 101. However, you might be able to better spend…

    Amanda West Bookwalter/ PPC Hero- 9 readers -
  • Segmentation By Keyword Match Type: A Case Study

    … Keyword match types are an integral part of how you decide to set up your accounts. Typically this decision is a matter of what the account manager prefers. We wanted to dig a little deeper and get some numbers behind different structure breakouts. We took a look at ad group breakouts by match type and ones without by testing different segment…

    Rachael Law/ PPC Hero- 12 readers -
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