Adwords News

    • Life Event Targeting Now Available To All AdWords Advertisers

      Life Event targeting, released earlier this year, is now available to all AdWords advertisers! In case you haven’t heard about it, life event targeting allows you to target users around major life events. The life events include graduating college, moving, and getting married. With the targeting, you can pinpoint users before or after the event to maximize the efficiency of your targeting.

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  • Google Introduces Parallel Tracking to Speed Up Landing Pages

    …. So the customer clicks your ad and then immediately sees the landing page, then at the same time in the background the AdWords click tracking, the Tracking URL, and other redirects load. Previously, the customer would click on the ad then go through a series of invisible redirects before the landing page, causing the landing page to take longer…

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  • AdWords Campaigns Can Now Spend Up To 2x Daily Budget

    … October 6, 2017 Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice your set daily budget in the account…

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  • Google Releases New Maximize Conversions Smart Bidding Strategy

    … June 23, 2017 Optimizing bids can be the bane of many PPC’ers. We use bid sheets, formulas, macros, and other fun strategies to ensure we are winning the auction and garnering conversions. Wouldn’t it be awesome if we could set up our AdWords campaigns to automatically optimize for conversions or a conversion value without having to do manual…

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  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

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