Adwords News

    • AdWords Campaigns Can Now Spend Up To 2x Daily Budget

      October 6, 2017 Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice your set daily budget in the account.

      PPC Heroin Paid Search- 21 readers -
  • Google Releases New Maximize Conversions Smart Bidding Strategy

    … adjustments? That is what Google is attempting to do with their latest smart bidding strategy. The maximize conversions smart bidding strategy automatically sets bids for each auction to get the most conversions for the daily budget. This is an exciting new bidding strategy to be testing, especially with how granular it can get. The strategy…

    PPC Heroin Affiliate Paid Search Google- 14 readers -
  • Google Announces Ecommerce Partnerships For Shopping

    … October 19, 2016 Last year, Google introduced several new features to improve Shopping campaigns during the busy holiday season. These included RLSA for PLAs/Local Inventory ads and other Product Group and bidding features to ease advertisers’ Q4 qualms. This year, managing Shopping campaigns in AdWords will be even simpler with integration…

    PPC Heroin Paid Search Google- 17 readers -
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