Adwords Ppc

  • Dynamic Search Ads for Hotels; Are They for You?

    … For those of you that are not familiar with Dynamic search ads for hotels, let me briefly explain what they are. Dynamic search ads, or “DSA” are a way to dynamically serve customized advertisements to your potential customers via Google Adwords. Google uses their web crawling ability to show the user the most relevant piece of content on your…

    E-Marketing Associatesin Affiliate Paid Search SEO Google- 10 readers -
  • Intro to PPC: 6 In-Depth AdWords Resources for Hoteliers

    … business professionals want a piece of the pie and customers want the most convenient and affordable—not necessarily just the most delicious—pie. This is where our intro to PPC comes into play. To find success in the crowded hotel climate of today, you need an edge on the competition. And that edge is pay-per-click (PPC) marketing. Luckily for readers…

    E-Marketing Associatesin Paid Search Google- 4 readers -
  • Quick Google Adwords Intro for Hoteliers

    … is this? Without getting into the nitty-gritty, the first thing that will get you in trouble is not having a solid plan in place. I can tell you from my early days that Google (or any other search advertising provider) will not hesitate to take your money. You have to know who you are going after. If you know who this is, and you target them…

    E-Marketing Associatesin Affiliate Paid Search Google- 13 readers -
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