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… November 8, 2016 The most mysterious part of AdWords is said to become less of a mystery in the coming weeks. Google will reveal to us a bit more about how they calculate quality score, but how much more, we have to wait and see. The work of improving quality score has been challenging over the years. Even for our brand terms, we get…
Click-thru-rate (CTR) is a basic concept of paid search. It is defined as clicks divided by impressions and is a measure of people that see an ad and actually click through to the website. CTR can give insights to ad copy relevance and it holds some influence over quality score. CTR has its hands in all parts of paid search because of the relationship between the search query and the ad.
… I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing…