Adwords Quality Score

    • Determining The Weight AdWords Puts On Quality Score Factors – A Case Study

      November 8, 2016 The most mysterious part of AdWords is said to become less of a mystery in the coming weeks. Google will reveal to us a bit more about how they calculate quality score, but how much more, we have to wait and see. The work of improving quality score has been challenging over the years. Even for our brand terms, we get as little as 5.

      PPC Hero- 14 readers -
  • Two Reasons Why I Don’t Buy Into The Quality Score Hype

    … I’ve never really understood the hype and over the top attention afforded to quality score. I understand why search engines need to have an algorithm that determines bid prices and ad rank. However, what I can’t wrap my head around is why so many marketers are overly fixated on a metric that ultimately doesn’t have much bearing…

    Jeff Baum/ PPC Heroin Paid Search- 18 readers -