Adwords Remarketing

  • Leveraging Analytics For Remarketing: Picking The Ripest Fruit

    … July 25, 2016 Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It’s a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while…

    PPC Heroin Paid Search- 11 readers -
  • Moving Beyond Keyword Targeting In 2015

    … lawyer client whose average Search CPC is $12.68 while the average Display CPC is $1.79. Feed-Based Advertising Google Shopping, Bing PLAs, and comparison-shopping sites like Shopping.com all use a product feed to dynamically create ads based on search queries. This structure creates a highly relevant experience for the user, and lets them see…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • Running Effective PPC Campaigns In The Legal Industry

    … It’s the start of another series week here at PPC Hero! This week we’ll be looking at PPC management across different industries. See how strategy and management need to be adjusted depending on the vertical. Matt starts us off this week with a look at PPC management in the legal space. PPC advertising for attorneys and lawyers can…

    Matt Umbro/ PPC Heroin Paid Search Google- 3 readers -
  • The PPC Play Book

    … may not have a thank-you page, so you will need to use an on-click function and customize your analytics goals. Use the color wheel to find complementary colors for your call to action buttons. Here is one I use (you will want to use the opposite of your website skin for CTA’s). 10) Name: “RLSA” Description/why: “Remarketing Lists for Search Ads…

    Cody Jensen/ PPC Heroin Paid Search- 49 readers -
  • Remarketing Gladiators: AdWords vs Analytics Lists Dissected

    …: Your remarketing lists. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics. So what’s the difference between them? From these lists, we’ll break down how you can benefit from each approach. When you’d decided what works for you, we have many resources for the implementation & tag adjustment process…

    Carrie Albright/ PPC Heroin Paid Search- 19 readers -
  • Use AdWords Similar Audiences To Reach Your Uncovered Audience

    … to reach your 'uncovered audience'. Similar Audiences are new targeting groups created by AdWords based upon characteristics and interests of those members of your remarketing lists. According to Google, the CTR within the GDN (US, All Verticals, Image Ads Only) has increased by 90% when comparing April 2014 to April 2013. This is proof…

    Hayley Cummings/ PPC Hero- 19 readers -