Adwords Remarketing

  • Leveraging Analytics For Remarketing: Picking The Ripest Fruit

    … July 25, 2016 Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It’s a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while…

    PPC Heroin Paid Search- 14 readers -
  • Moving Beyond Keyword Targeting In 2015

    … Ads and Dynamic Remarketing. While dynamic campaigns can take a lot of optimizing before it’s as profitable as your best search keywords, it can be a super valuable tool in filling gaps in your keyword and remarketing lists. I have a client based in the financial industry, and there are simply too many relevant terms for me to know to target all…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • Running Effective PPC Campaigns In The Legal Industry

    … It’s the start of another series week here at PPC Hero! This week we’ll be looking at PPC management across different industries. See how strategy and management need to be adjusted depending on the vertical. Matt starts us off this week with a look at PPC management in the legal space. PPC advertising for attorneys and lawyers can…

    Matt Umbro/ PPC Heroin Paid Search Google- 3 readers -
  • The PPC Play Book

    … may not have a thank-you page, so you will need to use an on-click function and customize your analytics goals. Use the color wheel to find complementary colors for your call to action buttons. Here is one I use (you will want to use the opposite of your website skin for CTA’s). 10) Name: “RLSA” Description/why: “Remarketing Lists for Search Ads…

    Cody Jensen/ PPC Heroin Paid Search- 49 readers -
  • Remarketing Gladiators: AdWords vs Analytics Lists Dissected

    …: Your remarketing lists. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics. So what’s the difference between them? From these lists, we’ll break down how you can benefit from each approach. When you’d decided what works for you, we have many resources for the implementation & tag adjustment process…

    Carrie Albright/ PPC Heroin Paid Search- 19 readers -
  • Use AdWords Similar Audiences To Reach Your Uncovered Audience

    … not been identified as part of your target audience. Either way, they are consumers and the first step is letting them know you are out there. Similar Audiences If you are an advertiser that has seen success through Remarketing within the Google Display Network (GDN), and you are looking for a way to expand your reach, Similar Audiences is a low risk way…

    Hayley Cummings/ PPC Hero- 19 readers -