Adwords Remarketing

  • Leveraging Analytics For Remarketing: Picking The Ripest Fruit

    … July 25, 2016 Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It’s a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while the frequency…

    PPC Heroin Paid Search- 11 readers -
  • Moving Beyond Keyword Targeting In 2015

    … Ads and Dynamic Remarketing. While dynamic campaigns can take a lot of optimizing before it’s as profitable as your best search keywords, it can be a super valuable tool in filling gaps in your keyword and remarketing lists. I have a client based in the financial industry, and there are simply too many relevant terms for me to know to target all…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • Running Effective PPC Campaigns In The Legal Industry

    It’s the start of another series week here at PPC Hero! This week we’ll be looking at PPC management across different industries. See how strategy and management need to be adjusted depending on the vertical. Matt starts us off this week with a look at PPC management in the legal space. PPC advertising for attorneys and lawyers can be a challenging endeavor, but is always a ...

    Matt Umbro/ PPC Hero- 3 readers -
  • The PPC Play Book

    … in different industries. Most of these “plays” are meant for national lead gen, (form fills, and phone calls) though some might be very useful in local situations. 1) Name: “Competitive Play” Description/why: Find top five-ten (online) competitors research their keywords, ad copy, and display ads. How to/Example: Research online competitors…

    Cody Jensen/ PPC Heroin Paid Search- 49 readers -
  • Remarketing Gladiators: AdWords vs Analytics Lists Dissected

    …: Your remarketing lists. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics. So what’s the difference between them? From these lists, we’ll break down how you can benefit from each approach. When you’d decided what works for you, we have many resources for the implementation & tag adjustment process…

    Carrie Albright/ PPC Heroin Paid Search- 18 readers -
  • Use AdWords Similar Audiences To Reach Your Uncovered Audience

    … to reach your 'uncovered audience'. Similar Audiences are new targeting groups created by AdWords based upon characteristics and interests of those members of your remarketing lists. According to Google, the CTR within the GDN (US, All Verticals, Image Ads Only) has increased by 90% when comparing April 2014 to April 2013. This is proof…

    Hayley Cummings/ PPC Hero- 19 readers -