Adwords Remarketing

  • Leveraging Analytics For Remarketing: Picking The Ripest Fruit

    … July 25, 2016 Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It’s a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while…

    PPC Heroin Paid Search- 20 readers -
  • Moving Beyond Keyword Targeting In 2015

    … Ads and Dynamic Remarketing. While dynamic campaigns can take a lot of optimizing before it’s as profitable as your best search keywords, it can be a super valuable tool in filling gaps in your keyword and remarketing lists. I have a client based in the financial industry, and there are simply too many relevant terms for me to know to target all…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • Running Effective PPC Campaigns In The Legal Industry

    …. Conclusion Running effective PPC campaigns in the legal space takes much time and effort. The account structure must be solid and fluid throughout the search process. Granted these notions can be said about any account, but they are especially true in the legal space due to search intent, competitiveness, and sensitivity. Hopefully the tips provided will help as you run your accounts for legal clients. …

    Matt Umbro/ PPC Heroin Paid Search Google- 3 readers -
  • The PPC Play Book

    …/month in AdWords/Bing ads. They might say they don’t have time to learn every industry and the jargon that goes along with it. The fact here is, if you don’t learn your clients industry and competitors, your account will churn to an agency that will do that research. A good place to start is plays 1 and 2, to gather insight and then use DKI (Dynamic…

    Cody Jensen/ PPC Heroin Paid Search- 51 readers -
  • Remarketing Gladiators: AdWords vs Analytics Lists Dissected

    … In PPC, the power of remarketing is undeniable. Being able to interact with those who’ve already experience your site is a huge advantage to those slow-pokes who haven’t figured it out quite yet. But better than gloating about our clear expertise, let’s help those who are still struggling to get it together by breaking down where to start…

    Carrie Albright/ PPC Heroin Paid Search- 21 readers -
  • Use AdWords Similar Audiences To Reach Your Uncovered Audience

    … to reach your 'uncovered audience'. Similar Audiences are new targeting groups created by AdWords based upon characteristics and interests of those members of your remarketing lists. According to Google, the CTR within the GDN (US, All Verticals, Image Ads Only) has increased by 90% when comparing April 2014 to April 2013. This is proof…

    Hayley Cummings/ PPC Hero- 19 readers -
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