Adwords Remarketing

  • Leveraging Analytics For Remarketing: Picking The Ripest Fruit

    … July 25, 2016 Remarketing represents the low hanging fruit of the digital marketing world. This cliche or some analogous iteration is parroted throughout the paid search community to no end. It’s a safe assumption that this mentality has either been repeated or embraced by nearly every account manager, myself included. And while…

    PPC Heroin Paid Search- 14 readers -
  • Moving Beyond Keyword Targeting In 2015

    … goal of Google is really to run your PPC account for you, so this is one tool that lets them get closer to this goal. Audience Targeting One really amazing trend we’re seeing is the use of user behaviors and personas for targeting. For instance, in-market segments on the GDN. Google knows when you’re about to buy a house based on your browsing…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • Running Effective PPC Campaigns In The Legal Industry

    … It’s the start of another series week here at PPC Hero! This week we’ll be looking at PPC management across different industries. See how strategy and management need to be adjusted depending on the vertical. Matt starts us off this week with a look at PPC management in the legal space. PPC advertising for attorneys and lawyers can…

    Matt Umbro/ PPC Heroin Paid Search Google- 3 readers -
  • The PPC Play Book

    …/month in AdWords/Bing ads. They might say they don’t have time to learn every industry and the jargon that goes along with it. The fact here is, if you don’t learn your clients industry and competitors, your account will churn to an agency that will do that research. A good place to start is plays 1 and 2, to gather insight and then use DKI (Dynamic…

    Cody Jensen/ PPC Heroin Paid Search- 50 readers -
  • Remarketing Gladiators: AdWords vs Analytics Lists Dissected

    …: Your remarketing lists. There are two common avenues for constructing remarketing lists: AdWords and Google Analytics. So what’s the difference between them? From these lists, we’ll break down how you can benefit from each approach. When you’d decided what works for you, we have many resources for the implementation & tag adjustment process…

    Carrie Albright/ PPC Heroin Paid Search- 21 readers -
  • Use AdWords Similar Audiences To Reach Your Uncovered Audience

    … to grow, meaning which category or site action you specifically want to promote, identify an audience group that would best represent that goal. This may not be every visitor to your PPC landing page, but if your goal is to increase visitors in order to build new larger remarketing audiences, it could be. As we know, first click doesn't always equal…

    Hayley Cummings/ PPC Hero- 19 readers -
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