Adwords Scripts

  • Automating Bidding with Google Sheets and AdWords Scripts

    … Bid changes are vital in steering your account towards performance goals. While the process is important, making the changes and implementing them adds little value. In this article, we’ll cover setting up an automated bidding system using both Google Sheets and AdWords scripts. Specifically, we’ll utilize the bulk upload functionality to format…

    Jacob Fairclough/ PPC Hero- 13 readers -
  • Coffee Talk: Catching Up With Hanapin’s PPC Experts

    … we need to properly talk PPC. A woman makes her way to the counter, Chihuahua in tow. The shelves of the shop are lined with vintage sci-fi novels and succulents. The shop is abuzz with chatter and the sound of steam being released from the espresso machine. SJ and I have been working together for 4 years but I’ve never just sat down to chat about…

    PPC Hero- 10 readers -
  • Using Google Sheets as a Script Controller

    … September 21, 2017 Today we’re going to use Google Sheets as a control center of sorts for AdWords Scripts. The Sheets interface allows users to make adjustments via a spreadsheet rather than through the code itself. This method not only makes changes easier to implement but empowers less technical users to harness the power of scripts…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 14 readers -
  • Use AdWords Scripts To Update Negative Placements

    … July 21, 2017 Display ad inventory includes great sites and plenty of terrible ones. As a result, advertisers continue to push for greater control over where their ads show. Avoiding ads on low quality and offensive sites it more important than ever. The good news is that negative placements will assist us in this endeavor. The bad news…

    Jacob Fairclough/ PPC Heroin Paid Search- 19 readers -