Adwords Tips

  • The Top 10 AdWords Features of 2014

    … at the specific product level. Now that advertisers have more information to make smart decisions in their accounts, we’re seeing that overall PLA/Shopping spend is steadily increasing. Expect Shopping Campaigns to continue to grow in popularity throughout 2015. Recommended by: @JohnRampton, @Gil__Hong, @ppckirk 2. Callout Extensions PPC advertisers love…

    Larry Kim/ WordStreamin Paid Search- 17 readers -
  • Using AdWords Scripts Like A Boss

    … parameters and can even use external data to customize your AdWords. So you might be wondering “What can I have my magical scripts do?” and “What are the possibilities?” Well, dear reader, the number of possibilities veer toward infinitude, but I’ll give you a few examples of some very awesome things AdWords Scripts can do to help you optimize your account…

    WordStreamin Affiliate Paid Search SEO- 28 readers -
  • Count Up Your Conversions with AdWords Countdown Scripts

    … that will automatically update your ad copy with a countdown. AdWords Scripts are a great way to automate actions in your account by entering JavaScript code. This particular script allows you update numeric values in text ads without having to pause and re-create the ad or wait for policy checks. How to Set Up Countdown Scripts in AdWords So how do you set these…

    Randi Lucius/ WordStreamin Paid Search- 21 readers -
  • 8 Steps to Master the Google Display Network

    … and don’t even pay for these impressions.” To get a clear picture of what works and what doesn’t work on the Google Display Network, I spoke with a few of WordStream’s top-notch PPC experts. All four of the people I interviewed work on the Managed Services (MS) team, where they are fully emerged in Google AdWords accounts every day. Our MS team operates…

    Margot Dacunha/ WordStreamin Paid Search Google- 21 readers -
  • 5 Reasons To NEVER Use AdWords Automatic Bidding

    … Many things that seem too good to be true actually are. Candy corn flavored Oreo’s, Pop Rocks martinis, and classifying pizza as a serving of vegetables are a few such things that could make the long list. One more to add to that list would be AdWords Automatic Bidding. I recently shared some tips for switching from automatic bidding to manual…

    Caleb Hutchings/ WordStreamin Affiliate Paid Search Google- 19 readers -
  • 5 Seriously Powerful but Underused Google AdWords Features

    … people realize that 67.5% of the ads that count as "display" are still actually just plain, old text ads. These, for example: …are all text-based display ads. Why is this important? Because the same tactics you use to optimize your text ads to increase your CTR and therefore your Quality Score still apply here. As we know, raising your Quality…

    Larry Kim/ WordStreamin Paid Search Google- 17 readers -
  • Can This AdWords Advice Be Trusted? 5 Questions to Ask

    …, the internet is flooded with AdWords advice. At this point, it feels as though the web is oversaturated with digital marketers’ blogposts, whitepapers, cheat sheets…the whole nine yards. And what’s worse is that nearly every article holds the promise of a “magical solution” or a “secret sauce” to help you beat out the competition or double your ROI. When I…

    Erin Sagin/ WordStreamin Paid Search SEO Google Twitter- 4 readers -
  • What You Need to Know About Google’s New Mobile Ad Format

    Have you ever noticed that Google loves experimenting with different ad variations in the SERPs? Usually these tests are impromptu and short-lived, but Google recently announced a new mobile ad format that is here to stay. Here are the details you need to know to stay ahead of the curve. The New Mobile Ad Format: What’s Changing? As of last month, Google began displaying ads in ...

    Erin Sagin/ WordStream- 10 readers -
  • AdWords Quietly Launches New Demographics Targeting Tab

    … that makes viewing combinations of demographics possible. The AdWords UI now has a single rolled-up “Demographics” tab, replacing the old “Age,” “Gender,” and “Parental Status” tabs: The new data can be seen by turning on “View Demographic combinations”: Then layer on the any number of demographics: This opens up so much more opportunity…

    Mark Irvine/ WordStreamin Paid Search- 9 readers -
  • Cheat Sheet: Ad Extensions for Shopping Campaigns

    … As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, the AdWords team went to great lengths to ensure account managers were aware of the impending changes. We saw numerous posts…

    Erin Sagin/ WordStreamin Affiliate Paid Search Google- 8 readers -
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