Adwords Tips

  • The Top 10 AdWords Features of 2014

    … What might Google AdWords have under the tree for good little advertisers this season? There's no telling what new AdWords updates and features we'll see in the coming year, but if this year was any indication, we have a lot to look forward to! Google is constantly running tests and releasing new features in AdWords – hundreds every year…

    Larry Kim/ WordStreamin Paid Search- 26 readers -
  • Using AdWords Scripts Like A Boss

    …%, but don’t raise the bid more than $2.50 in ad group X within campaign Y. This kind of optimization would take forever to accomplish manually – not to mention how excruciatingly tedious it would be. But using Google Spreadsheets, this can be done in no time. Below is what the spreadsheet would look like for this type of bidding by rules using AdWords…

    WordStreamin Affiliate Paid Search SEO- 33 readers -
  • Count Up Your Conversions with AdWords Countdown Scripts

    … date for a product/service or an upcoming sale. If you have set up an AdWords campaign around an upcoming sale – such as a site-wide “50% Off” sale or a holiday sale – and tried to reflect this in your ad copy. Sometimes a deal speaks for itself and you see results right away. But you also want to create a sense of urgency for consumers to purchase…

    Randi Lucius/ WordStreamin Paid Search- 27 readers -
  • 8 Steps to Master the Google Display Network

    … and don’t even pay for these impressions.” To get a clear picture of what works and what doesn’t work on the Google Display Network, I spoke with a few of WordStream’s top-notch PPC experts. All four of the people I interviewed work on the Managed Services (MS) team, where they are fully emerged in Google AdWords accounts every day. Our MS team operates…

    Margot Dacunha/ WordStreamin Paid Search Google- 32 readers -
  • 5 Reasons To NEVER Use AdWords Automatic Bidding

    … Many things that seem too good to be true actually are. Candy corn flavored Oreo’s, Pop Rocks martinis, and classifying pizza as a serving of vegetables are a few such things that could make the long list. One more to add to that list would be AdWords Automatic Bidding. I recently shared some tips for switching from automatic bidding to manual…

    Caleb Hutchings/ WordStreamin Affiliate Paid Search Google- 27 readers -
  • How to Switch from Automatic Bidding to Manual Bidding in AdWords

    New England can be a fabulous home for adventure. A recent weekend included a kayaking excursion on the open ocean, bouncing from island to island off the coast of Portland, Maine. In such an environment, kayaks can be tricky things to control. Abrupt changes in wind, spontaneous large waves from the intersecting boating lanes, and the general instability of the craft can make ...

    Caleb Hutchings/ WordStream- 24 readers -
  • 5 Seriously Powerful but Underused Google AdWords Features

    … Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousands of times a year. It's no wonder marketers…

    Larry Kim/ WordStreamin Paid Search Google- 20 readers -
  • Can This AdWords Advice Be Trusted? 5 Questions to Ask

    …, the internet is flooded with AdWords advice. At this point, it feels as though the web is oversaturated with digital marketers’ blogposts, whitepapers, cheat sheets…the whole nine yards. And what’s worse is that nearly every article holds the promise of a “magical solution” or a “secret sauce” to help you beat out the competition or double your ROI. When I…

    Erin Sagin/ WordStreamin Paid Search SEO Google Twitter- 11 readers -
  • What You Need to Know About Google’s New Mobile Ad Format

    … Have you ever noticed that Google loves experimenting with different ad variations in the SERPs? Usually these tests are impromptu and short-lived, but Google recently announced a new mobile ad format that is here to stay. Here are the details you need to know to stay ahead of the curve. The New Mobile Ad Format: What’s Changing? As of last month…

    Erin Sagin/ WordStreamin Google How To's- 18 readers -
  • AdWords Quietly Launches New Demographics Targeting Tab

    … that makes viewing combinations of demographics possible. The AdWords UI now has a single rolled-up “Demographics” tab, replacing the old “Age,” “Gender,” and “Parental Status” tabs: The new data can be seen by turning on “View Demographic combinations”: Then layer on the any number of demographics: This opens up so much more opportunity…

    Mark Irvine/ WordStreamin Paid Search- 11 readers -
  • Cheat Sheet: Ad Extensions for Shopping Campaigns

    … As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, the AdWords team went to great lengths to ensure account managers were aware of the impending changes. We saw numerous posts…

    Erin Sagin/ WordStreamin Affiliate Paid Search Google- 17 readers -
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