Adwords Tips

  • The Top 10 AdWords Features of 2014

    … look forward to Google fleshing this option out in the future and hopefully making it easier for beginner advertisers to deploy! Recommended by: @szetela 4. Ad Customizers Google gave advertisers an early Christmas gift December 11 with the release of Ad Customizers, which automatically tailor ad messaging to the full context of a user search…

    Larry Kim/ WordStreamin Paid Search- 18 readers -
  • Using AdWords Scripts Like A Boss

    … parameters and can even use external data to customize your AdWords. So you might be wondering “What can I have my magical scripts do?” and “What are the possibilities?” Well, dear reader, the number of possibilities veer toward infinitude, but I’ll give you a few examples of some very awesome things AdWords Scripts can do to help you optimize your account…

    WordStreamin Affiliate Paid Search SEO- 29 readers -
  • Count Up Your Conversions with AdWords Countdown Scripts

    … date for a product/service or an upcoming sale. If you have set up an AdWords campaign around an upcoming sale – such as a site-wide “50% Off” sale or a holiday sale – and tried to reflect this in your ad copy. Sometimes a deal speaks for itself and you see results right away. But you also want to create a sense of urgency for consumers to purchase…

    Randi Lucius/ WordStreamin Paid Search- 21 readers -
  • 8 Steps to Master the Google Display Network

    … and don’t even pay for these impressions.” To get a clear picture of what works and what doesn’t work on the Google Display Network, I spoke with a few of WordStream’s top-notch PPC experts. All four of the people I interviewed work on the Managed Services (MS) team, where they are fully emerged in Google AdWords accounts every day. Our MS team operates…

    Margot Dacunha/ WordStreamin Paid Search Google- 24 readers -
  • 5 Reasons To NEVER Use AdWords Automatic Bidding

    … Many things that seem too good to be true actually are. Candy corn flavored Oreo’s, Pop Rocks martinis, and classifying pizza as a serving of vegetables are a few such things that could make the long list. One more to add to that list would be AdWords Automatic Bidding. I recently shared some tips for switching from automatic bidding to manual…

    Caleb Hutchings/ WordStreamin Affiliate Paid Search Google- 23 readers -
  • 5 Seriously Powerful but Underused Google AdWords Features

    … Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousands of times a year. It's no wonder marketers…

    Larry Kim/ WordStreamin Paid Search Google- 17 readers -
  • Can This AdWords Advice Be Trusted? 5 Questions to Ask

    … first started working in paid search, I read this content religiously and yes, I drank the Kool-Aid. I trusted nearly every article that I read. However, as I have become a more seasoned marketer, I’ve also become a more discerning reader. The problem is, despite the huge volume of PPC advice out there, a lot of it just isn’t insightful information…

    Erin Sagin/ WordStreamin Paid Search SEO Google Twitter- 5 readers -
  • What You Need to Know About Google’s New Mobile Ad Format

    … Have you ever noticed that Google loves experimenting with different ad variations in the SERPs? Usually these tests are impromptu and short-lived, but Google recently announced a new mobile ad format that is here to stay. Here are the details you need to know to stay ahead of the curve. The New Mobile Ad Format: What’s Changing? As of last month…

    Erin Sagin/ WordStreamin Google How To's- 11 readers -
  • AdWords Quietly Launches New Demographics Targeting Tab

    … that makes viewing combinations of demographics possible. The AdWords UI now has a single rolled-up “Demographics” tab, replacing the old “Age,” “Gender,” and “Parental Status” tabs: The new data can be seen by turning on “View Demographic combinations”: Then layer on the any number of demographics: This opens up so much more opportunity…

    Mark Irvine/ WordStreamin Paid Search- 10 readers -
  • Cheat Sheet: Ad Extensions for Shopping Campaigns

    … As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, the AdWords team went to great lengths to ensure account managers were aware of the impending changes. We saw numerous posts…

    Erin Sagin/ WordStreamin Affiliate Paid Search Google- 9 readers -