Adwords Tips

  • The Top 10 AdWords Features of 2014

    … look forward to Google fleshing this option out in the future and hopefully making it easier for beginner advertisers to deploy! Recommended by: @szetela 4. Ad Customizers Google gave advertisers an early Christmas gift December 11 with the release of Ad Customizers, which automatically tailor ad messaging to the full context of a user search…

    Larry Kim/ WordStreamin Paid Search- 17 readers -
  • Using AdWords Scripts Like A Boss

    … We’ve warned you of the potential dangers of using Automatic Bidding, but I know the yearning for a hands-off approach to managing your account cannot be squelched so quickly. I mean who wouldn’t want a way to tell AdWords to adjust your bids based on specific metrics of account performance or alert you to poor performing elements in your account…

    WordStreamin Affiliate Paid Search SEO- 29 readers -
  • Count Up Your Conversions with AdWords Countdown Scripts

    … that will automatically update your ad copy with a countdown. AdWords Scripts are a great way to automate actions in your account by entering JavaScript code. This particular script allows you update numeric values in text ads without having to pause and re-create the ad or wait for policy checks. How to Set Up Countdown Scripts in AdWords So how do you set these…

    Randi Lucius/ WordStreamin Paid Search- 21 readers -
  • 8 Steps to Master the Google Display Network

    … and don’t even pay for these impressions.” To get a clear picture of what works and what doesn’t work on the Google Display Network, I spoke with a few of WordStream’s top-notch PPC experts. All four of the people I interviewed work on the Managed Services (MS) team, where they are fully emerged in Google AdWords accounts every day. Our MS team operates…

    Margot Dacunha/ WordStreamin Paid Search Google- 23 readers -
  • 5 Reasons To NEVER Use AdWords Automatic Bidding

    … Many things that seem too good to be true actually are. Candy corn flavored Oreo’s, Pop Rocks martinis, and classifying pizza as a serving of vegetables are a few such things that could make the long list. One more to add to that list would be AdWords Automatic Bidding. I recently shared some tips for switching from automatic bidding to manual…

    Caleb Hutchings/ WordStreamin Affiliate Paid Search Google- 21 readers -
  • 5 Seriously Powerful but Underused Google AdWords Features

    …, color, headlines and the display URL. These image ads can also be animated with HTML5 right within the Display Ads Builder, in just 3 to 5 minutes. A lot of people don't realize this, but there are different auctions for the different ad formats, so the top banner ad does not compete with the sidebar ads in display. This is critical: diversity…

    Larry Kim/ WordStreamin Paid Search Google- 17 readers -
  • Can This AdWords Advice Be Trusted? 5 Questions to Ask

    …, the internet is flooded with AdWords advice. At this point, it feels as though the web is oversaturated with digital marketers’ blogposts, whitepapers, cheat sheets…the whole nine yards. And what’s worse is that nearly every article holds the promise of a “magical solution” or a “secret sauce” to help you beat out the competition or double your ROI. When I…

    Erin Sagin/ WordStreamin Paid Search SEO Google Twitter- 5 readers -
  • What You Need to Know About Google’s New Mobile Ad Format

    … Have you ever noticed that Google loves experimenting with different ad variations in the SERPs? Usually these tests are impromptu and short-lived, but Google recently announced a new mobile ad format that is here to stay. Here are the details you need to know to stay ahead of the curve. The New Mobile Ad Format: What’s Changing? As of last month…

    Erin Sagin/ WordStreamin Google How To's- 11 readers -
  • AdWords Quietly Launches New Demographics Targeting Tab

    … that makes viewing combinations of demographics possible. The AdWords UI now has a single rolled-up “Demographics” tab, replacing the old “Age,” “Gender,” and “Parental Status” tabs: The new data can be seen by turning on “View Demographic combinations”: Then layer on the any number of demographics: This opens up so much more opportunity…

    Mark Irvine/ WordStreamin Paid Search- 10 readers -
  • Cheat Sheet: Ad Extensions for Shopping Campaigns

    … As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, the AdWords team went to great lengths to ensure account managers were aware of the impending changes. We saw numerous posts…

    Erin Sagin/ WordStreamin Affiliate Paid Search Google- 8 readers -
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