Adwords Tips

  • The Top 10 AdWords Features of 2014

    … Hessler @Trada 8. Revamped Google Web Designer for HTML5 Ads The redesigned Google Web Designer launched in August, giving advertisers the ability to upload HTML5 ads built within it to Google Display Network campaigns. Google Web Designer lets you create interactive, animated HTML5 ads with zero coding skills. Other improvements in this latest…

    Larry Kim/ WordStreamin Paid Search- 14 readers -
  • Using AdWords Scripts Like A Boss

    … We’ve warned you of the potential dangers of using Automatic Bidding, but I know the yearning for a hands-off approach to managing your account cannot be squelched so quickly. I mean who wouldn’t want a way to tell AdWords to adjust your bids based on specific metrics of account performance or alert you to poor performing elements in your account…

    WordStreamin Affiliate Paid Search SEO- 25 readers -
  • 8 Steps to Master the Google Display Network

    … advises digging into your top referral sites in Google Analytics. Tip #3: Let Your Budget Guide You “Since display is such a large space (reaching over 90% of the U.S. daily!) you need to be extremely careful when it comes to setting your budget,” Mark Irvine explains. He recommends starting out small with an amount that you are comfortable testing…

    Margot Dacunha/ WordStreamin Paid Search Google- 18 readers -
  • 5 Reasons To NEVER Use AdWords Automatic Bidding

    … Many things that seem too good to be true actually are. Candy corn flavored Oreo’s, Pop Rocks martinis, and classifying pizza as a serving of vegetables are a few such things that could make the long list. One more to add to that list would be AdWords Automatic Bidding. I recently shared some tips for switching from automatic bidding to manual…

    Caleb Hutchings/ WordStreamin Affiliate Paid Search Google- 17 readers -
  • 5 Seriously Powerful but Underused Google AdWords Features

    … people realize that 67.5% of the ads that count as "display" are still actually just plain, old text ads. These, for example: …are all text-based display ads. Why is this important? Because the same tactics you use to optimize your text ads to increase your CTR and therefore your Quality Score still apply here. As we know, raising your Quality…

    Larry Kim/ WordStreamin Paid Search Google- 14 readers -
  • Can This AdWords Advice Be Trusted? 5 Questions to Ask

    … Premier Consultant or tweet about it on #ppcchat. Erin Sagin is a Customer Success Manager at WordStream. In addition to conducting software training and consulting calls for clients, she also helps to maintain our usability testing program. Originally from Western Maryland, Erin majored in International Studies with a concentration in Latin America…

    Erin Sagin/ WordStreamin Paid Search SEO Google Twitter- 3 readers -
  • What You Need to Know About Google’s New Mobile Ad Format

    … Have you ever noticed that Google loves experimenting with different ad variations in the SERPs? Usually these tests are impromptu and short-lived, but Google recently announced a new mobile ad format that is here to stay. Here are the details you need to know to stay ahead of the curve. The New Mobile Ad Format: What’s Changing? As of last month…

    Erin Sagin/ WordStreamin Google How To's- 8 readers -
  • AdWords Quietly Launches New Demographics Targeting Tab

    … that makes viewing combinations of demographics possible. The AdWords UI now has a single rolled-up “Demographics” tab, replacing the old “Age,” “Gender,” and “Parental Status” tabs: The new data can be seen by turning on “View Demographic combinations”: Then layer on the any number of demographics: This opens up so much more opportunity…

    Mark Irvine/ WordStreamin Paid Search- 8 readers -
  • Cheat Sheet: Ad Extensions for Shopping Campaigns

    … As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, the AdWords team went to great lengths to ensure account managers were aware of the impending changes. We saw numerous posts…

    Erin Sagin/ WordStreamin Affiliate Paid Search Google- 8 readers -
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