Adwords Tips

  • The Top 10 AdWords Features of 2014

    … What might Google AdWords have under the tree for good little advertisers this season? There's no telling what new AdWords updates and features we'll see in the coming year, but if this year was any indication, we have a lot to look forward to! Google is constantly running tests and releasing new features in AdWords – hundreds every year…

    Larry Kim/ WordStreamin Paid Search- 19 readers -
  • Using AdWords Scripts Like A Boss

    …%, but don’t raise the bid more than $2.50 in ad group X within campaign Y. This kind of optimization would take forever to accomplish manually – not to mention how excruciatingly tedious it would be. But using Google Spreadsheets, this can be done in no time. Below is what the spreadsheet would look like for this type of bidding by rules using AdWords…

    WordStreamin Affiliate Paid Search SEO- 30 readers -
  • 8 Steps to Master the Google Display Network

    … and don’t even pay for these impressions.” To get a clear picture of what works and what doesn’t work on the Google Display Network, I spoke with a few of WordStream’s top-notch PPC experts. All four of the people I interviewed work on the Managed Services (MS) team, where they are fully emerged in Google AdWords accounts every day. Our MS team operates…

    Margot Dacunha/ WordStreamin Paid Search Google- 26 readers -
  • 5 Reasons To NEVER Use AdWords Automatic Bidding

    … Many things that seem too good to be true actually are. Candy corn flavored Oreo’s, Pop Rocks martinis, and classifying pizza as a serving of vegetables are a few such things that could make the long list. One more to add to that list would be AdWords Automatic Bidding. I recently shared some tips for switching from automatic bidding to manual…

    Caleb Hutchings/ WordStreamin Affiliate Paid Search Google- 24 readers -
  • 5 Seriously Powerful but Underused Google AdWords Features

    … Google AdWords is a seriously powerful, dynamic online advertising platform, yet few users ever even begin to reach their full potential within the service. Google is constantly updating AdWords, adding new features, killing off ones that don't work, and changing the way features function, thousands of times a year. It's no wonder marketers…

    Larry Kim/ WordStreamin Paid Search Google- 18 readers -
  • Can This AdWords Advice Be Trusted? 5 Questions to Ask

    … Premier Consultant or tweet about it on #ppcchat. Erin Sagin is a Customer Success Manager at WordStream. In addition to conducting software training and consulting calls for clients, she also helps to maintain our usability testing program. Originally from Western Maryland, Erin majored in International Studies with a concentration in Latin America…

    Erin Sagin/ WordStreamin Paid Search SEO Google Twitter- 7 readers -
  • What You Need to Know About Google’s New Mobile Ad Format

    … Have you ever noticed that Google loves experimenting with different ad variations in the SERPs? Usually these tests are impromptu and short-lived, but Google recently announced a new mobile ad format that is here to stay. Here are the details you need to know to stay ahead of the curve. The New Mobile Ad Format: What’s Changing? As of last month…

    Erin Sagin/ WordStreamin Google How To's- 13 readers -
  • AdWords Quietly Launches New Demographics Targeting Tab

    As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and not all visitors to our site will convert. That’s why it’s important to know your target market and understand how to cater to your key demographics. Advertisers on the Google Display Network have the ability to view their performance by a user’s ...

    Mark Irvine/ WordStream- 10 readers -
  • Cheat Sheet: Ad Extensions for Shopping Campaigns

    … As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to the big switchover, the AdWords team went to great lengths to ensure account managers were aware of the impending changes. We saw numerous posts…

    Erin Sagin/ WordStreamin Affiliate Paid Search Google- 9 readers -
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