Adwords & Ppc

  • SEO and SEM: Is There a Difference?

    …, SEM makes use of advertising tools and techniques that will allow your page’s listing to be displayed prominently on the SERPs. Earlier, we said that SEO’s role is to make a website stand out among the list of natural results that search engines bring. With SEM, things like pay-per-click ads or PPC ads are used to guarantee that your listing…

    Dennis Seymour/ LeapFroggrin Paid Search SEO- 11 readers -
  • Is the Search Partners Network Hurting Your CTR?

    … I recently noticed some strange terms appearing in a new client’s search term reports that were really hurting click through rates. There were thousands of impressions and dozens of clicks for terms containing ‘& utes accessories’. There were also similar search terms containing ‘parts & accessories automotive’.… The post appeared first…

    DEJAN SEO- 7 readers -
  • What Is PPC?

    … that your website or your advertisements will make it to the top of the SERPs, then PPC is an ideal technique you need to consider. PPC, or pay-per-click advertising, is a marketing technique where you pay to be able to place your advertisement or a link to your website at the top or side of search engine results as well as partner websites that use…

    LeapFroggrin Affiliate Social Paid Search- 14 readers -