Adwords & Ppc

  • SEO and SEM: Is There a Difference?

    …, SEM makes use of advertising tools and techniques that will allow your page’s listing to be displayed prominently on the SERPs. Earlier, we said that SEO’s role is to make a website stand out among the list of natural results that search engines bring. With SEM, things like pay-per-click ads or PPC ads are used to guarantee that your listing…

    Dennis Seymour/ LeapFroggrin Paid Search SEO- 16 readers -
  • Is the Search Partners Network Hurting Your CTR?

    … I recently noticed some strange terms appearing in a new client’s search term reports that were really hurting click through rates. There were thousands of impressions and dozens of clicks for terms containing ‘& utes accessories’. There were also similar search terms containing ‘parts & accessories automotive’.… The post appeared first…

    DEJAN SEO- 7 readers -
  • What Is PPC?

    One of the main reasons why you created a business website, or a social networking page for your company, is so that you can get more exposure for your products. Reinforcing your brand’s identity can be as simple as establishing an online presence, but to do this, you first have to learn a few tricks of the trade, like SEO.

    LeapFroggr- 24 readers -