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The Complete Beginner’s Guide to Creating Your Own Digital Marketing Plan Many businesses start with their digital marketing but lose track in the process of everything else that they do. Some start with a lot of momentum at the beginning of the year, only to fizzle out after the first quarter.
… If you’ve read our article about search engine optimization, more commonly known as SEO, then you already know the basic things that you can do to increase the popularity of your website, especially on the search engine results pages (SERPs). Many people are also familiar with the term “search engine marketing” or SEM, which…
… I recently noticed some strange terms appearing in a new client’s search term reports that were really hurting click through rates. There were thousands of impressions and dozens of clicks for terms containing ‘& utes accessories’. There were also similar search terms containing ‘parts & accessories automotive’.… The post appeared first…
… that your website or your advertisements will make it to the top of the SERPs, then PPC is an ideal technique you need to consider. PPC, or pay-per-click advertising, is a marketing technique where you pay to be able to place your advertisement or a link to your website at the top or side of search engine results as well as partner websites that use…