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… all the broken links. It’s easy but effective. Pay Per Click Marketing (AdWords) Plan Get in front of your audience. Run tests, adapt and #win faster. PPC includes a lot of tests and research. Professionals will meticulously crunch the numbers, observe results and apply tweaks. I will not be talking about goals, best practices and improving…
…, SEM makes use of advertising tools and techniques that will allow your page’s listing to be displayed prominently on the SERPs. Earlier, we said that SEO’s role is to make a website stand out among the list of natural results that search engines bring. With SEM, things like pay-per-click ads or PPC ads are used to guarantee that your listing…
… I recently noticed some strange terms appearing in a new client’s search term reports that were really hurting click through rates. There were thousands of impressions and dozens of clicks for terms containing ‘& utes accessories’. There were also similar search terms containing ‘parts & accessories automotive’.… The post appeared first…
One of the main reasons why you created a business website, or a social networking page for your company, is so that you can get more exposure for your products. Reinforcing your brand’s identity can be as simple as establishing an online presence, but to do this, you first have to learn a few tricks of the trade, like SEO.