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September 6, 2017 Another day, another AdWords update to juggle. Quite frankly, it’s all part of the routine as a digital marketer. While some updates initiate major strategic alterations such as expanded text ads or the seemingly forever ago removal of the right-hand rail, the vast majority are minor structural changes.
…. Coinciding with this announcement, Google had its second-annual Inside AdWords livestream event wherein they announced some new features. One of the noted challenges advertisers now have is that there’s not a clear-cut conversion path. Users research on multiple devices and they comparison shop before purchasing; obviously, Google is a huge part…