Adwords Updates

    • Important Google AdWords Updates + CRO 101

      We are only 2 weeks away from the PPC Hero Summit – a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we’ll talk about 2 more! Important 2018 Google AdWords Updates (12pm-12:20pm) In this session, #PCCChat Founder and Hanapin expert, Matt Umbr ...

      Jamie Newton/ PPC Heroin Paid Search- 8 readers -
  • AdWords Grant Policy Changes

    … In case you haven’t heard the news, there are new policies in effect that will govern the use of Adwords grant money. These new policies went into effect on January 1st and effect all accounts that use grant money. There are several changes that happened which everyone needs to be prepared for. I will go into those changes and some tips to deal…

    PPC Heroin Paid Search- 8 readers -
  • How to Use the New AdWords UI Like a Boss

    … Is your most clicked button these days the “Return to Old Interface” button in the new AdWords interface? Earlier this year, Google AdWords introduced a new UI that’s being met with both positive and negative reactions. While this uplift was long overdue, we know how hard it can be to adjust to such a big change. In this webinar, Hanapin…

    PPC Hero- 10 readers -
  • Life Event Targeting Now Available To All AdWords Advertisers

    … to maximize the efficiency of your targeting. For example, if you are a wedding venue you can target people as they are planning their wedding or if you are a local furniture company you can target users after they have moved to your area. Campaign Expectations The life event is currently available for Gmail-only and video advertising campaigns. I…

    PPC Heroin Paid Search- 11 readers -
  • Google Introduces Parallel Tracking to Speed Up Landing Pages

    … November 3, 2017 As we all know, the longer it takes to load a page, the lower the conversion rate will be. One of the bigger time sucks for a landing page load is the tracking redirects. The tracking loads before the page and if the tracking is loading slowly there is a much higher chance the customer bounces. This is a futuristic catch-22…

    PPC Heroin Paid Search Google- 11 readers -
  • AdWords Global Site Tag Implementation Guide

    … October 26, 2017 AdWords introduced their new site-wide tagging this month. Like Bing’s Universal Event Tracking, the new AdWords site-wide tagging uses one tag on the entire site with additional event snippets to track conversion actions. The global site tag (gtag.js) will also be used for Google Analytics in the future. There will no longer…

    PPC Heroin Paid Search- 12 readers -
  • AdWords Campaigns Can Now Spend Up To 2x Daily Budget

    … October 6, 2017 Hold on to your hats PPC’ers, as Google has announced a big update to AdWords Daily Budgets. As of October 4th, campaigns will be able to spend up to two times the average daily budget. This means on occasion, Google will over-deliver your ads, causing your account to overspend up to twice your set daily budget in the account…

    PPC Heroin Paid Search- 21 readers -
  • New AdWords Updates to Finish the Year Strong

    October 2, 2017 It’s that time again – time to go over all the new and improved features you need to be using in Google AdWords! Since the platform is constantly changing and updating, we want to be your go-to resource when you need the ultimate scoop. So, what new features do you need to be focusing on for your best AdWords results? Join Optmyzr’s Fred Vallaeys and Hanap ...

    PPC Hero- 13 readers -