• Humans Really Have to Get Better at Social Media

    … mind, discuss controversial incidents, or reveal our beliefs. I don’t want my children to live in a world like this. Thanks to Jon Ronson for sharing this important book. Disclosure: I’m utilizing my Amazon affiliate link in this post. Download a Sponsored Marketing Whitepaper: 3 Steps to Building Better Short-Form Video Content A strategy…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Stop Chasing Followers: 4 Ways to Segment and Vet Effective Influencers

    … for partnerships, though. While brands used to pay massive fixed fees for influencer support, the payment landscape is shifting to a fairer exchange based on performance metrics such as clicks, orders, and sales. Managing influencers through an existing affiliate program on a revenue share or cost-per-action basis gives you the tools to manage a large group…

    Acceleration Partnersin Affiliate- 18 readers -
  • New Study Shows Many Affiliates are Never Paid

    … A survey by payment automation company Tipalti of 150 publishers and affiliates has found that the majority have faced some form of payment issues with an advertising network. 69% of respondents are currently ready to drop an advertising network, or have already dropped one, due to problems with payment. Publishers and affiliate marketers…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 20 readers -
  • Pinterest Adds Search Advertising

    … Pinterest introduced its first search ad offering on February 1st, almost seven years after the company launched. The new search functionality comes via Kenshoo, an advertising vendor in Pinterest’s marketing partner program. It’s sold for three KPIs: impressions clicks on promoted or buyable pins and engagement, which on Pinterest…

    Performance Marketing Insiderin Affiliate Social- 30 readers -
  • [VIDEO] How Not to Be Scammed by Affiliate Marketing Gurus

    … to work in the industry again. I’ve spent over 20 years covering scams from these Gurus and taking them down — here’s a few tips. Pace Lattin is one of the top experts in interactive advertising, affiliate marketing. Pace Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs. …

    Pace Lattin/ Performance Marketing Insiderin Affiliate How To's- 17 readers -
  • Busted: 6 Affiliate Marketing Myths

    … 1. Myth: Affiliate marketing is really easy Despite what every “make money from home” douchebag wants to tell you, it’s not going to be easy to make money doing affiliate marketing. Do you think all you need is a website and affiliate links? Just like any other type of business, you need to invest time and money in order for it to work…

    Pace Lattin/ Performance Marketing Insiderin Affiliate- 20 readers -
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