Affiliate Communication

  • Can Robots Take Over Affiliate Management?

    … suggested, when starting a new program you will need to spend around 40% of your time recruiting affiliates. However, in a more mature program I decrease this share and increase ‘Activation and Communication’. Firstly by recruiting long tail, when you have already integrated 20% of the affiliates that will generate 80% of the revenue, decreases your…

    Geno Prussakovin Affiliate Paid Search- 15 readers -
  • An Affiliate Marketing Action Plan: The 5 Cs Approach

    … Note from Geno Prussakov: I am excited to welcome our newest guest blogger, UK-based Simon Swan. Enjoy his first AM Navigator post below. As affiliate marketing continues to mature as a key digital channel to support an organisations acquisition strategy, it is important to have an actionable plan in place to support your program and having set…

    Simon Swan/ Geno Prussakovin Affiliate Google Facebook- 17 readers -