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At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I have a pleasure of welcoming him as AM Navigator’s newest guest author. Meet Julian Henrichs and read his first post below.
… it fresh – Make sure you’re keeping your creatives fresh and updated – there is nothing worse in seeing banners promoting out of stock products or Christmas promotional creatives being run in July! 4. Communication Make yourself approachable to your affiliate base to deliver a successful program Key actions: Open to questions – Get…