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Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr.
… Many companies have an in-house team (often one person) overseeing their affiliate program and then they partner with an affiliate management agency to manage the day-to-day needs of the program. Like any relationship, this can either be a collaborative, productive, rewarding partnership or one fraught with frustration and despair…
… Note from Geno Prussakov: Ladies and gentlemen, below you may find the first guest post by our newest guest blogger, Adrian Horvat, who has contributed the below case study. Vola.ro is the biggest online travel agency in Romania. The business grew very fast from €115,000 turnover in 2007 to €5,300,000 in 2010 and €55,000,000 turnover in 2016…