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Note from Geno Prussakov: Ladies and gentlemen, below you may find the first guest post by our newest guest blogger, Adrian Horvat, who has contributed the below case study. Vola.ro is the biggest online travel agency in Romania. The business grew very fast from €115,000 turnover in 2007 to €5,300,000 in 2010 and €55,000,000 turnover in 2016 but, the affiliate program did no ...
Many companies have an in-house team (often one person) overseeing their affiliate program and then they partner with an affiliate management agency to manage the day-to-day needs of the program. Like any relationship, this can either be a collaborative, productive, rewarding partnership or one fraught with frustration and despair.
… At the past Affiliate Management Days conference in London I met a bright gentleman from Germany who was (and still is) working for one of the country’s major e-tailers. Today, nearly a year later, I have a pleasure of welcoming him as AM Navigator’s newest guest author. Meet Julian Henrichs and read his first post below. If you knew all…
… I have been working in the affiliate marketing space for about 10 years now, but I have primarily worked on the affiliate management and affiliate marketing side. I am either helping affiliates (publishers) find good affiliate offers to promote at PeerFly or I am looking for affiliates offers on PeerFly to promote myself. Well, as of yesterday…