Affiliate Management Tips

  • Coupon Affiliates: To Pay or Not to Pay

    … When an advertiser makes the decision to either work or not work with a coupon affiliate, special considerations need to take place. For our purposes today we define “advertiser” as either a retailer or merchant. On a recent call for the Retailers and Merchant Council, PMA members discussed the validity of sales driven by coupon […] The post Coupon Affiliates: To Pay or Not to Pay appeared first on The PMA. …

    The PMAin Affiliate- 11 readers -
  • Compliance Council Updates Retailer Affiliate Agreement Guide

    … In an effort to provide more up-to-date guidance, the Compliance Council recently revised its “Retailer Affiliate Agreement” whitepaper. Originally published in 2013, the newly revised guide is designed to provide best practices to retailers, including affiliate managers and agencies, on establishing affiliate agreements. Publishers may…

    The PMAin Affiliate- 12 readers -
  • Taking Your Affiliate Program Global

    … Global Client Strategy Director, Kevin Edwards hosted a webinar with our friend Robert Glazer at Acceleration Partners. Some of the topics covered were: What’s driving the latest trends in global affiliate marketing Opportunities for expanding programs to the US and European markets Challenges of expanding affiliate programs in the US and Europe…

    The PMAin Affiliate- 15 readers -
  • Taking Your Affiliate Program Global

    … Global Client Strategy Director, Kevin Edwards hosted a webinar with our friend Robert Glazer at Acceleration Partners. Some of the topics covered were: What’s driving the latest trends in global affiliate marketing Opportunities for expanding programs to the US and European markets Challenges of expanding affiliate programs in the US and Europe…

    The PMAin Affiliate- 9 readers -
  • New PMA Resource Guide for Affiliate Managers

    … together suggested reading from industry veterans and PMA members including Geno Prussakov, JEBCommerce, RhinoFish Media, AffiliateManager.com, Apogee, Shawn Collins, and many others. The Guide includes topics such as: Affiliate Networks and Tracking Solutions Types of Affiliates Outsourced Program Management Nexus Affiliate Recruitment/Activation…

    The PMA- 5 readers -
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