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Whether you are brand new to the affiliate marketing industry or you have been in it for the most part of the time that the industry has been around, chances of you hearing affiliate marketing being called “a channel” (or even using the phrase “affiliate marketing channel” or “affiliate channel” yoursef) more than likely exceed 90%. It is a very common phrase you’ll hear from marketers.
Affiliate marketing industry is already more than twenty years old and, as it is with every professional field, it’s got an array of its own terms and abbreviations. Industry people use them understanding their precise meaning(s). Outsiders, however, can (and do) get easily confused by some of the words and phrases in which we operate.
Earlier today I spoke at CJU 2016, one of the year’s major affiliate marketing events. This was my fifty-eighth time addressing people from stage but my very first time speaking at a CJU. The room full of over 150 digital marketing managers of Fortune 500 companies was a perfect place to deliver my perspective.