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Last week we talked about one of the three myths commonly associated with affiliate marketing (myth #1: Success means working with coupon sites.) This week, we take a deep dive into myth #2: Affiliate marketing means little to no brand control. Here’s why this is a myth. Affiliate programs are actually highly effective channels for putting your carefully-crafted brand messag ...
… and low-risk marketing model available. So then why have some retailers taken the stance that an affiliate program isn’t a good “fit” for them? From our experience, it boils down to three grossly inaccurate but ingrained myths about affiliate marketing: Success means working with coupon sites You’ll have no control over your brand Sales…