Affiliate Program Management

    • Affiliate Marketing Tip of the Week: Competing with Amazon in SEO

      In this week’s Affiliate Marketing Tip of the Week we tackle a situation faced by countless affiliates and affiliate managers – that of competing with Amazon’s stellar search engine rankings. Amazon, the company whose affiliate marketing program is in many ways exemplary of leveraging affiliates for growing a business, is crushing many brands’ affiliate marketing efforts, maki ...

      Geno Prussakov/ Geno Prussakov- 15 readers -
  • 20 Ways to Motivate Stagnant Affiliates to Activate

    … Stagnant affiliates are a common problem. It isn’t unusual to see affiliate programs in which at best about 10 percent of affiliates are responsible for 90 percent of all activity in the program. I would go as far as to say that 99% of all affiliate programs experience this problem at one point or another. Re-engaging those affiliates who once…

    Geno Prussakov/ Geno Prussakovin Affiliate- 19 readers -
  • New Case Study! How Strategic Changes Saved Client $560,000

    … When the AP program management team initially pulled projections of what they thought they’d be able to save Client X after strategic changes were implemented, the amount was approximately $185,000. After doing so, the actual amount that the AP team was able to save Client X was $560,000 – in under a year. By the beginning of 2017, Client X’s…

    Acceleration Partnersin How To's- 13 readers -
  • New Case Study! Affiliates Drive 49% Lead Conversion Rate

    … For most brands to cost-effectively promote their products and services in a scalable way, one affiliate program is enough. However, there are a few companies whose business model requires two. This is the situation one of our clients faced. They had an established affiliate program for one side of their business (the side that they leveraged…

    Acceleration Partnersin Affiliate- 27 readers -
  • 5 Mistakes New Affiliate Marketers Make

    … As a new affiliate marketer, performance marketing can seem daunting. It’s an industry that is ever evolving, which can make it challenging for any brand marketer to know the best way to start and scale an affiliate program. To make things a little easier, we asked five affiliate managers at Acceleration Partners to share the top mistakes…

    Acceleration Partnersin Affiliate- 21 readers -
  • New Case Study! How We Helped Client Grow Revenue by 206%

    … We’re so proud of how our AP team was able to help one of our affiliate clients grow their overall revenue by 206% (YoY) that we just had to share it in a case study. Not to toot our horn too much, but we were also able to help them grow their revenue while: Maintaining their return on ad spend goal of $9 and Recruiting over 800 quality…

    Acceleration Partnersin How To's- 19 readers -
  • How I’ve Seen Affiliate Marketing Change Over the Years

    …, however, saw it as a new and exciting industry that offered a lot more value than it was being given credit for. Fortunately, it’s come a long way in the past 14 years – and changed a lot in the process. Here are a few interesting tidbits that show how much affiliate has changed: Program Size. Most programs sought to add affiliates quickly (some even…

    Acceleration Partnersin Affiliate How To's- 31 readers -
  • 5 Affiliate Agency Sins

    Concerned about possible misdeeds in your affiliate program management? Innocent or not, they could have dire consequences for you’re the growth, health and vitality of your program. Here are five affiliate agency sins to be aware of. Focusing On Short-Term Gains – Affiliate agencies that focus more on pitching their offerings and less on learning the needs, concerns and ch ...

    Acceleration Partners- 25 readers -
  • Acceleration Partners Launches Affiliate Program Grader

    … Today Acceleration Partners, the leading performance marketing agency, launched the industry’s first Affiliate Grader, a free digital tool that uncovers affiliate program strengths as well as areas of improvement. From program management and compliance to affiliate recruitment and campaign optimization, Affiliate Grader measures program…

    Acceleration Partnersin Affiliate- 38 readers -
  • Why the Affiliate Marketing Industry Needs to Worry About Fake News

    … Whenever we hear a company express hesitation about launching an affiliate program or influencer marketing initiative, it’s often due to their concern about not being able to control how the affiliate is representing their brand. While there are many practical ways to alleviate this concern, the reality is that, in the era of fake news, it’s…

    Acceleration Partnersin Affiliate- 31 readers -
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