Affiliate Recruitment

  • 18 Types of Affiliates (Most of Which You Do Not Yet Use)

    When I audit affiliate programs, one of the first things I analyse is how diversified their affiliate base is. It isn’t unusual for the chart to look something like this: Does the above pie chart look familiar? Keep reading then… No affiliate program has to be this heavily dependent on any one type of affiliates. However, the vast majority, actually, is.

    Geno Prussakov/ Geno Prussakov- 20 readers -
  • Key Questions about Affiliate Marketing from Our Recent Webinar

    … At the end of our recent webinar on second-generation affiliate programs and the future of performance marketing, AP founder and managing director Robert Glazer fielded some very thought-provoking questions from our audience. In case you missed the opportunity to attend the webinar and have these topics on your mind, we thought we’d include…

    Acceleration Partnersin Affiliate- 22 readers -
  • Can Robots Take Over Affiliate Management?

    … suggested, when starting a new program you will need to spend around 40% of your time recruiting affiliates. However, in a more mature program I decrease this share and increase ‘Activation and Communication’. Firstly by recruiting long tail, when you have already integrated 20% of the affiliates that will generate 80% of the revenue, decreases your…

    Geno Prussakovin Affiliate Paid Search- 15 readers -
  • What to Expect from Passive Affiliate Recruitment

    … Affiliate recruitment may be split into two main types: active and passive recruitment. Simply put, active recruitment is when affiliates find out about your program through your outreach, whereas passive recruitment is when they find you by themselves. Twenty days ago we “turned off” all active recruitment for a (non-paying) client…

    Geno Prussakov/ Geno Prussakovin Affiliate- 19 readers -
Get the top posts daily into your mailbox!