Affiliate Recruitment

  • Key Questions about Affiliate Marketing from Our Recent Webinar

    … different answers. It’s not an easy process and many clients are still trying to understand what incrementality means to them. We approach incrementality by determining the business model, examining target behaviors, and analyzing cross-channel data. How do you recommend working with coupon sites? We recommend being consistent. It’s difficult…

    Acceleration Partnersin Affiliate- 18 readers -
  • Can Robots Take Over Affiliate Management?

    … suggested, when starting a new program you will need to spend around 40% of your time recruiting affiliates. However, in a more mature program I decrease this share and increase ‘Activation and Communication’. Firstly by recruiting long tail, when you have already integrated 20% of the affiliates that will generate 80% of the revenue, decreases your…

    Geno Prussakovin Affiliate Paid Search- 13 readers -
  • What to Expect from Passive Affiliate Recruitment

    … Affiliate recruitment may be split into two main types: active and passive recruitment. Simply put, active recruitment is when affiliates find out about your program through your outreach, whereas passive recruitment is when they find you by themselves. Twenty days ago we “turned off” all active recruitment for a (non-paying) client…

    Geno Prussakov/ Geno Prussakovin Affiliate- 13 readers -