Affinio

  • Social media predicts the next Carpool Karaoke stars

    … By Hannah Chapple, {grow} Community Member Karaoke, anyone? Last week, Apple Inc. announced they’ve ordered a 16-episode Carpool Karaoke series from CBS to be hosted exclusively on their online music-streaming service, Apple Music. If you’ve never watched the Carpool Karaoke skit, well, you’re missing out — big time! The new Apple series…

    {grow}- 11 readers -
  • Emoji marketing? You better believe it!

    … their audiences prefer and communicate with them accordingly.” At Affinio, we analyze the social connections that exist within an online audience and then segment the audience into naturally-occurring interest-based communities (clusters). From there we are able to identify the interests, content, hashtags, and ultimately what is most important…

    {grow}- 13 readers -
  • Are marketers getting lost in the Dark Funnel?

    … today (one study showed it influences the buying behavior of 70% of US adults), we simply must know who these people are and reward them. Audience analysis technology is moving along fast and one company to keep an eye on is Affinio. This start-up has developed powerful techniques to not only segment your audience, but see important audience…

    {grow}in Social Content- 17 readers -
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