• Raise Report: Pixvana, Affinio, ADAY Lock Down New Funding

      Raise Report: Pixvana, Affinio, ADAY Lock Down New Funding December 1, 2017 by Joseph Zappa Leave a Comment Filed Under: Raise Report Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. Monday, Nov 20: Pixvana Picks Up $14 Million to Deliver AR and VR Video Experiences Vulcan Capital led the Series A round, ...

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  • Social media predicts the next Carpool Karaoke stars

    … factors that come into play when making a host selection, affinity data is the perfect way to identify potential candidates that will leave a lasting impression. In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! Using a platform like Affinio, which analyzes audiences based…

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  • Emoji marketing? You better believe it!

    … their audiences prefer and communicate with them accordingly.” At Affinio, we analyze the social connections that exist within an online audience and then segment the audience into naturally-occurring interest-based communities (clusters). From there we are able to identify the interests, content, hashtags, and ultimately what is most important…

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  • Are marketers getting lost in the Dark Funnel?

    … today (one study showed it influences the buying behavior of 70% of US adults), we simply must know who these people are and reward them. Audience analysis technology is moving along fast and one company to keep an eye on is Affinio. This start-up has developed powerful techniques to not only segment your audience, but see important audience…

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