Affinio

  • Social media predicts the next Carpool Karaoke stars

    … factors that come into play when making a host selection, affinity data is the perfect way to identify potential candidates that will leave a lasting impression. In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! Using a platform like Affinio, which analyzes audiences based…

    {grow}- 19 readers -
  • Emoji marketing? You better believe it!

    … their audiences prefer and communicate with them accordingly.” At Affinio, we analyze the social connections that exist within an online audience and then segment the audience into naturally-occurring interest-based communities (clusters). From there we are able to identify the interests, content, hashtags, and ultimately what is most important…

    {grow}- 16 readers -
  • Are marketers getting lost in the Dark Funnel?

    By Krista LaRiviere, {grow} Community Member The buyer’s journey has twisted and turned in a way which leaves many marketers struggling to find insight from within what we call the Dark Funnel. The good news — as with all trends and shifts in the world of marketing — many technology companies are starting to build solutions to address the radical new way customers engage and ...

    {grow}- 27 readers -
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