• Social media predicts the next Carpool Karaoke stars

    … on their shared interests and affinities, we can easily see who is most relevant to the passionate Carpool Karaoke audience. To begin my analysis, I ran a Tweet Content Report on anyone mentioning “Carpool Karaoke” on Twitter in the past 30 days. We can easily see a break out out of interest-based clusters such as: 5SOS Super Fans, Marketing/Tech…

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  • Emoji marketing? You better believe it!

    … By Hannah Chapple, {grow} Community Member Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language. In 2015 the Oxford…

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  • Are marketers getting lost in the Dark Funnel?

    …, enables marketers to track on-site and off-site content engagement. Follow her @KristaLaRiviere and on LinkedIn. Illustration courtesy of Flickr C and Matthias Ripp. gShift is a client of Schaefer Marketing Solutions. The post Are marketers getting lost in the Dark Funnel? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The business case for dwelling on dwell time The strategy behind the content Four profound marketing megatrends for 2016 and beyond …

    {grow}in Social Content- 14 readers -
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