• Social media predicts the next Carpool Karaoke stars

    … factors that come into play when making a host selection, affinity data is the perfect way to identify potential candidates that will leave a lasting impression. In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! Using a platform like Affinio, which analyzes audiences based…

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  • Emoji marketing? You better believe it!

    … is “exactly what you think it is.” The article goes on to provide an example that if someone in Chicago tweets a pizza emoji ?, they could then be targeted with ads by a local pizza restaurant. Emjoi marketing starts with understanding your audience But like every new channel, fad, or form of communication, brands and marketers will need…

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  • Are marketers getting lost in the Dark Funnel?

    …, enables marketers to track on-site and off-site content engagement. Follow her @KristaLaRiviere and on LinkedIn. Illustration courtesy of Flickr C and Matthias Ripp. gShift is a client of Schaefer Marketing Solutions. The post Are marketers getting lost in the Dark Funnel? appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Related Stories The business case for dwelling on dwell time The strategy behind the content Four profound marketing megatrends for 2016 and beyond …

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