• Social media predicts the next Carpool Karaoke stars

    … factors that come into play when making a host selection, affinity data is the perfect way to identify potential candidates that will leave a lasting impression. In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! Using a platform like Affinio, which analyzes audiences based…

    {grow}- 12 readers -
  • Emoji marketing? You better believe it!

    … By Hannah Chapple, {grow} Community Member Emoji marketing is one of the hottest trends for brands and marketers right now. Yes, the small cartoon icons which have often been thought of as a passing millennial trend are here to stay and extend far beyond teen texting. In fact, emojis are the fastest-growing digital language. In 2015 the Oxford…

    {grow}- 13 readers -
  • Are marketers getting lost in the Dark Funnel?

    … today (one study showed it influences the buying behavior of 70% of US adults), we simply must know who these people are and reward them. Audience analysis technology is moving along fast and one company to keep an eye on is Affinio. This start-up has developed powerful techniques to not only segment your audience, but see important audience…

    {grow}in Social Content- 18 readers -
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