Affinio

  • Social media predicts the next Carpool Karaoke stars

    … factors that come into play when making a host selection, affinity data is the perfect way to identify potential candidates that will leave a lasting impression. In other words, we can can have some fun by predicting for Apple who the most popular host would be based on social media data! Using a platform like Affinio, which analyzes audiences based…

    {grow}- 17 readers -
  • Emoji marketing? You better believe it!

    … their audiences prefer and communicate with them accordingly.” At Affinio, we analyze the social connections that exist within an online audience and then segment the audience into naturally-occurring interest-based communities (clusters). From there we are able to identify the interests, content, hashtags, and ultimately what is most important…

    {grow}- 15 readers -
  • Are marketers getting lost in the Dark Funnel?

    … into content you publish on other platforms (press releases, op-ed pieces, external blogs, etc) to see engagement around long-form external content My company, gShift, launched one of the first smart URL system, kontextURLs. This technology enables marketers to track on-site and off-site content engagement metrics with infinite levels of tagging…

    {grow}in Social Content- 27 readers -
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