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August 14, 2017 Below we dig into 3 killer strategies for using custom affinity audience targeting, performance results and key lessons learned from managing custom affinity targeting. Affinity audience targeting is not new. Facebook, Google and Amazon have been using them for some time and have seen huge success.
…-moments and how they interact with your products and clients. Let’s dive into the audience pools. Affinity Audiences Now that we know that we are living online we can conceptualize how other people use the internet. Through Audience Insights, you can find hidden gems about the users that are converting and come up with strategies of how…
… August 29, 2016 Display campaigns can be difficult when it comes to targeting the right audience. In fact, many campaigns end up utilizing a single main targeting type such as: Keywords Topics Interests/behavior through affinity or in-market segments Managed placements These are all great strategies, but can still leave the targeting broader…