Affinityx

  • How the SMB/Local Advertising Community Can Avoid ‘Bad Ads’

    … Image is everything in advertising — and that might be even more true for digital, where it’s almost too easy for consumers’ eyes to skim past ads. Believe it or not, image is also important to the software necessary for serving those ads, as failing to meet certain creative standards may actually prevent ads from ever reaching a consumer…

    Street Fightin How To's- 9 readers -
  • How the Tech Emerging From CES Could Impact Local Advertisers

    … Most SMB advertisers won’t be immediately leveraging the technology unveiled recently at CES in Las Vegas, but that doesn’t mean they can’t tap into the excitement that the show generates with consumers and businesses alike. CES is no longer simply a show about TVs, cars and cell phone cases — it now represents the best of what humanity can…

    Street Fightin How To's- 8 readers -
  • What Do the Death of Flash and the Rise of HTML5 Mean for SMB Advertisers?

    … marketer with deep experience in the mobile, internet, media, advertising and technology industries. As CMO of AffinityX, Lynn leads brand strategy, corporate communications and marketing, and is directly involved with all digital innovation as head of product strategy. …

    Street Fight- 14 readers -
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