After The Click

  • After the Click: Solving Mobile’s Attribution Problem

    … she wants to ensure it’s sturdy enough, something she can only do by getting a look in the physical world. She searches online for a local store that has them in stock. From an analytics standpoint, that’s where the trail goes dead. “Attribution,” the holy grail of tracking consumers from online behavior through offline purchase, remains elusive…

    Street Fightin Affiliate- 11 readers -
Get the top posts daily into your mailbox!