After The Click

  • After the Click: Solving Mobile’s Attribution Problem

    … — somewhat. And perhaps not for much longer. Two developments have been changing this history, driven in large part by calls: The rise of smartphones, melding click and call behavior; and the introduction of desktop-to-iPhone calls from local search results as part of Apple’s “Continuity” feature in OSX Yosemite. Now, consumer behavior beyond clicking…

    Street Fightin Affiliate- 21 readers -
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