After The Click

  • How Bad Local Data Leads to Bad Calls — And Frustrated Customers

    This is the third in a series of articles, sponsored by Telmetrics, focused on the acute problem of attribution in mobile. To read the previous articles in the series, click here. You can also click here to view the company’s talk at Street Fight Summit on the topic. Let’s start with an example: A man conducts a mobile search for homeowner’s insurance for his condo.

    Donna M. Airoldi/ Street Fight- 13 readers -
  • After the Click: Solving Mobile’s Attribution Problem

    … This is the first in a series of articles, sponsored by Telmetrics, focused on the acute problem of attribution in mobile. You can also view the company’s talk at Street Fight Summit on the topic. Picture this: A consumer at home wants to know where to find a scooter for her toddler son for Christmas. She doesn’t want to buy it online because…

    Street Fightin Affiliate- 14 readers -
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