After The Click

  • How Bad Local Data Leads to Bad Calls — And Frustrated Customers

    This is the third in a series of articles, sponsored by Telmetrics, focused on the acute problem of attribution in mobile. To read the previous articles in the series, click here. You can also click here to view the company’s talk at Street Fight Summit on the topic. Let’s start with an example: A man conducts a mobile search for homeowner’s insurance for his condo.

    Donna M. Airoldi/ Street Fight- 11 readers -
  • After the Click: Solving Mobile’s Attribution Problem

    … — somewhat. And perhaps not for much longer. Two developments have been changing this history, driven in large part by calls: The rise of smartphones, melding click and call behavior; and the introduction of desktop-to-iPhone calls from local search results as part of Apple’s “Continuity” feature in OSX Yosemite. Now, consumer behavior beyond clicking…

    Street Fightin Affiliate- 12 readers -
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