Age

  • Age, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them

    … impressions they are serving to the wrong audiences. The odds that a 25-year-old is in the market for a baby stroller are considerably lower than those for a 35-year-old. Marketers are pouring hefty resources into defining their target audiences, and their campaigns should deliver ads to those segments they’ve picked. To begin to close this accuracy gap…

    AllTwitterin Facebook- 23 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 41 readers -
  • How Instagram Users Shop for Tech Products

    …-related accounts are male, versus 44 percent female. The largest age group in this category is 25 through 34. “Tech-hungry Instagrammers” are active seven days per week and every day of the month, and the peak time for them is 8 a.m. to 10 a.m. PT. “Tech-savvy Instagrammers” have twice as many followers as average Instagram users and follow 2.6…

    David Cohen/ AllTwitterin Social Facebook How To's- 18 readers -
  • Save Time and Effort With Facebook Saved Audiences

    …-plus targeting. Some of the time, your client will have some ideal audiences and demos that you can use, but if not, I suggest digging into their Google Analytics account to find the demos that are interacting with the business. Next, you will want to hop into the audiences tab in the ad account you are working in. If you do not have any…

    AllFacebookin Social Facebook- 20 readers -
  • 79 Percent of Online Americans Use Facebook (Study)

    … It’s common knowledge that Facebook is the dominant social network in terms of user base, but a new report from Pew Research Center showed just how dominant it is. Pew surveyed 1,520 U.S. adults for its Social Media Update 2016, and it found that 79 percent of online Americans use Facebook, more than doubling Instagram (32 percent), Pinterest (31…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 20 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 22 readers -
  • What Did Social Media Users Talk About This Halloween?

    …, the most popular age group was 18 to 25 years old, followed distantly by 25- to 35-year-olds. Where were they talking? 52.73 percent of conversations were on Twitter. 26.7 percent on Instagram. 5.18 percent in online forums. 3.94 percent in blogs. 3.49 percent in general online news sites. Top Halloween hashtags: #halloween…

    David Cohen/ Inside Facebookin Social Twitter- 19 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 17 readers -
  • Facebook Beefs Up Analytics for Apps

    … and automate your marketing campaigns with targeted messages. In addition to regular push notifications that deep-link to a specific place in your app, in-app notifications give you the option to create and customize richer push experiences with photos and animated GIFs. We’ve open-sourced in-app notifications to make them fully customizable and extensible…

    David Cohen/ AllTwitterin Facebook- 22 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … customer. It can factor in data from trends, seasonal information, update age or stage of life data and make incredibly sophisticated recommendations. While it may sound creepy, in effect, predictive data analysis delivers ads that won’t annoy consumers. Young people who like to mountain bike will get offers for bike accessories, eco-friendly water…

    AllFacebook- 31 readers -
Get the top posts daily into your mailbox!
More from around the web