Age

  • How Instagram Users Shop for Tech Products

    With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than the general U.S. population.

    David Cohen/ AllTwitter- 12 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … and choose one of the audiences in that Excel sheet mentioned earlier and choose a lookalike audience to base these around. I always suggest using a lookalike audience as a base to filter down from because the Facebook algorithm is pretty smart about narrowing that massive U.S.-wide (or whatever country you are in) potential audience down to a couple…

    AllFacebookin Social Facebook- 11 readers -
  • 79 Percent of Online Americans Use Facebook (Study)

    … It’s common knowledge that Facebook is the dominant social network in terms of user base, but a new report from Pew Research Center showed just how dominant it is. Pew surveyed 1,520 U.S. adults for its Social Media Update 2016, and it found that 79 percent of online Americans use Facebook, more than doubling Instagram (32 percent), Pinterest…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 15 readers -
  • 5 Signs of a Weak Social Media Campaign

    …. This means you will end up whittling your focus to a narrow but ideal number of leads. These leads should be qualified by some of the following criteria: Demographics: Use factors like income bracket, age group, educational qualifications, job role and location to determine this. A perfect tool is Facebook Audience Insights. Psychographics: While…

    AllFacebookin Social Facebook- 13 readers -
  • What Did Social Media Users Talk About This Halloween?

    … percent) Bernie Sanders (less than 1 percent) Most-discussed Halloween candy online: Twix (18.84 percent) Kit Kat (16.15 percent) Candy corn (14.61 percent) Snickers (11.85 percent) Reese’s Peanut Butter Cups (10.8 percent) Who was talking? 56 percent of all mentions were posted by females. 44 percent by men. Not surprisingly…

    David Cohen/ Inside Facebookin Social Twitter- 9 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 14 readers -
  • Facebook Beefs Up Analytics for Apps

    …. Sharing insights (pictured above) help you see the most popular stories shared from your website to Facebook and the aggregated demographics of the people who shared them, as well as a sentiment analysis, top quotes and other insights. Breakdowns let you pivot your data across multiple dimensions including age, gender, platform, country, language…

    David Cohen/ AllTwitterin Facebook- 15 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    …–or even a customer appreciation giveaway. How accurate are the predictions? In a study released in March, researchers from Ohio State University discovered that targeting ads based on behavioral cues improved click-through rates by up to 670 percent over ads not behaviorally targeted. People worry about their data being misused, but they like…

    AllFacebook- 25 readers -
  • How to Boost Your Brand With Instagram for Business

    … of a button. Insights The account insights, or analytics, offered by Instagram are similar to Facebook insights. They report critical information about post engagement and follower demographics so that businesses can develop more applicable posts for their audiences. Business profiles include follower demographic analytics, which track the location…

    AllFacebookin Social Facebook How To's- 14 readers -
  • Why Social Data Are Transformational

    …. Here’s why: Known audiences, tied to unique user IDs: People with social profiles volunteer data like age, gender, occupation, location, email, phone and affiliations, which are tied to privacy-safe, unique user IDs. Observable behavior, tied to the same unique user IDs: Observable behavioral data like the websites people visit, key life events…

    AllFacebookin Social Display- 17 readers -
  • What’s New in Facebook Graph API v2.7?

    … Continuous Facebook Live videos and audience restrictions on Facebook Live videos, which were added to the Facebook Live application-programming interface in May, will be added to the social network’s Graph API. Software engineer Steven Elia introduced Graph API v2.7, which will be released this fall, in a blog post, saying that in addition…

    David Cohen/ AllTwitterin Facebook- 13 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    …, at 15.47 percent; and Nintendo, at 14.33 percent. In terms of sentiment, posts related to Square Enix had the most positive sentiment during the event, with 27.23 percent of its mentions being positive and 4.95 percent being negative. Synthesio found that 79 percent of users who posted about E3 were male, while 21 percent were female. The 18…

    AllFacebookin Social- 13 readers -
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