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    • Save Time and Effort With Facebook Saved Audiences

      Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., etc.: There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved audiences.

      AllFacebookin Social Facebook- 11 readers -
  • 79 Percent of Online Americans Use Facebook (Study)

    … It’s common knowledge that Facebook is the dominant social network in terms of user base, but a new report from Pew Research Center showed just how dominant it is. Pew surveyed 1,520 U.S. adults for its Social Media Update 2016, and it found that 79 percent of online Americans use Facebook, more than doubling Instagram (32 percent), Pinterest (31…

    David Cohen/ Inside Facebookin Social Facebook Twitter- 14 readers -
  • 5 Signs of a Weak Social Media Campaign

    … making a purchase on your website comes from. Paul Lepa, lead digital marketing campaign manager at PearlsOnly, said his company was able to identify that users from Pinterest converted more from social media referrals, adding: Our report was aided by combining Google Analytics in-depth traffic reporting with using UTMs, which was instrumental…

    AllFacebookin Social Facebook- 13 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 11 readers -
  • Facebook Beefs Up Analytics for Apps

    … trends based on a segment of people using older Android devices to decide whether you should continue supporting older devices. The app events export API allows you to debug events and analyze your analytics data offline, allowing you access up to the last 30 days’ worth of your events. Developers: What are your thoughts on the new additions to Analytics for Apps? …

    David Cohen/ AllTwitterin Facebook- 10 readers -
  • 5 Ways Big Data Makes Your Marketing Irresistibly Personal

    … customer. It can factor in data from trends, seasonal information, update age or stage of life data and make incredibly sophisticated recommendations. While it may sound creepy, in effect, predictive data analysis delivers ads that won’t annoy consumers. Young people who like to mountain bike will get offers for bike accessories, eco-friendly water…

    AllFacebook- 20 readers -
  • How to Boost Your Brand With Instagram for Business

    …, gender and age of followers. Location information provides users’ time zones so that brands can post during peak times based on where their audience lives. The gender and age information further breaks down your followers’ demographics in order to show who makes up your active audience. Again, these kinds of analytics allow businesses to make decisions…

    AllFacebookin Social Facebook How To's- 12 readers -
  • Why Social Data Are Transformational

    …. Here’s why: Known audiences, tied to unique user IDs: People with social profiles volunteer data like age, gender, occupation, location, email, phone and affiliations, which are tied to privacy-safe, unique user IDs. Observable behavior, tied to the same unique user IDs: Observable behavioral data like the websites people visit, key life events…

    AllFacebookin Social Display- 13 readers -
  • What’s New in Facebook Graph API v2.7?

    … and zoos. More Page Insights: We’re introducing a new page metric, allowing you to see daily follow/unfollow counts. You’ll be able to access breakdowns by organic/paid, source, time and lifetime breakdown by user demographics. Ad placements update: We’ve improved our design of ads placements so that advertisers can more easily identify and select…

    David Cohen/ AllTwitterin Facebook- 10 readers -
  • Which Company Drove the Most Social Buzz During E3 2016?

    …, at 15.47 percent; and Nintendo, at 14.33 percent. In terms of sentiment, posts related to Square Enix had the most positive sentiment during the event, with 27.23 percent of its mentions being positive and 4.95 percent being negative. Synthesio found that 79 percent of users who posted about E3 were male, while 21 percent were female. The 18…

    AllFacebookin Social- 12 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them. Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal, a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked…

    Dennis Yu/ AllTwitterin Facebook Twitter- 24 readers -
  • Is Snapchat the Next Buzzy Platform for Alcohol Brands?

    … the attention of legal-drinking-age millennials on the hot platform is very real for many marketers–especially beer and spirits brands, which have a natural affinity to the fun and playful nature of Snapchat. Because the general audience on Snapchat does not meet Federal Trade Commission requirements for alcohol advertisers, only brands willing to spend big…

    AllTwitterin Facebook YouTube- 7 readers -
  • Instagram Business Profiles Test Now Features Analytics

    …, website clicks and follower activity (most popular times of day or days of the week when the profile’s followers are using Instagram). Top Posts: Posts sorted by impressions over a seven-day or 30-day period, as well as the ratio of post views to followers. Readers: What do you think of Instagram’s potential first stab at analytics? …

    David Cohen/ AllFacebookin Social- 14 readers -
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