Agencies

  • Confessions of a black agency employee: ‘I want help’

    … argues there is a need for champions in this industry. Are things getting better? I don’t know if it’s getting better. The visibility around the topic is getting better. AT&T is talking up Black Lives Matter in its advertising. CMOs are sending letters to agencies about their diversity numbers. Brad Jakeman from Pepsi is doing his thing…

    Shareen Pathak/ Digiday- 14 readers -
  • On PewDiePie and the inherent difficulties in policing YouTube

    … Advertisers might want more stringent ways to police YouTube content in light of the controversy surrounding YouTube’s biggest star, PewDiePie, making anti-Semitic comments on several of his recent videos. Unfortunately, the problem is a lot bigger and more nuanced than PewDiePie (then again, most things are more nuanced than PewDiePie…

    Digidayin Social- 13 readers -
  • We are the new diversified ad agency of the future!

    … Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. We are Manifold Motley + Miscellaneous! For us, diversity isn’t just about “male” and “female” or “black” and “white.” We are an omnidirectional global agency that fosters…

    Digiday- 14 readers -
  • Inside the agency bathrooms of the EU

    … Great ideas creep up on you when you least expect them. And advertising agencies have always taken great pains to create an environment that can foster “aha” moments for their creatives. For many, this extends to the bathroom too. While we’ve toured various ad agency offices, there’s often been one room missing: the bathroom. Turns out, you can…

    Digiday- 14 readers -
  • Ask a Millennial: How is your agency handling the fraught Trump era?

    … Post-election America is a divided one. For many corporations, already gunshy around politics, the polarizing nature of the Trump administration has turned workplace political discussions into a minefield. It’s especially tough inside agencies, which are liberal by nature: Ironically, they tout inclusiveness but tend to punish — or at least…

    Shareen Pathak/ Digidayin How To's- 12 readers -
  • The fraud fighter: How White Ops helped put ad waste (and itself) on the map

    … Ad fraud is no longer the media industry’s dirty little secret. December’s report from a little-known web security startup called White Ops of a Russian fraud operation even made cable TV news. “My mom asked me about it,” groaned Scott Knoll, CEO of Integral Ad Science, one of the leading ad fraud detection firms. “That’s when you know it’s jumped…

    Lucia Moses/ Digidayin How To's- 17 readers -
  • ‘They buy into their own Kool-Aid’: Confessions of a fed-up ad tech exec

    … The bewildering digital ad supply chain is said to benefit vendors, but for the latest in our anonymous Confessions series, we talked to an ad tech executive who views the complex chain as an elaborate lie. Here are the excerpts, edited for clarity. What irritates you the most in ad tech? Omission of how agencies and their ad tech vendors…

    Digiday- 11 readers -
  • How agencies and their staffers are resisting Trump with creativity

    … In the current polarized political climate, big brands like Budweiser, Airbnb and Coca-Cola are not the only businesses making statements about togetherness, empowerment and inclusivity. Agencies and agency staffers are not shying away from taking a stand either, coming up with everything from political kits and grassroots-level campaigns…

    Tanya Dua/ Digidayin How To's- 20 readers -
  • ‘Too many vested interests here’: Viewability concerns still plague agencies daily

    … Last week, P&G’s chief brand officer Marc Pritchard called time out on digital advertising’s free pass: As part of the advertiser’s four-step plan to clean up the “antiquated” world of media buying, P&G asked its agencies to abide by a universal viewability standard set by the Media Ratings Council. But at London’s Westminster eForum…

    Digiday- 18 readers -
  • ‘Crap optimized on crap’: The agency challenge with data

    …,” said Tobaccowala. “If you think data is the new oil you are wrong. The whole idea of refinement is a big deal.” Clients aren’t organized well. Data quality aside, siloes within client organizations are another big challenge faced by media agencies. Large companies typically have various in-house teams that own different pieces of data without…

    Yuyu Chen/ Digiday- 20 readers -
  • Inside the officeless media agency where 75 percent of the staff is female

    … Throughout his marketing career, Jay Friedman has rarely spent a single day in the office, either at agency Young & Rubicam or his current gig as COO at Goodway Group, a programmatic media planning and buying partner to regional agencies. That may sound strange to people who were brought up in an agency culture that prizes face time…

    Yuyu Chen/ Digiday- 16 readers -
  • Quiz: Can you pass Havas’ programmatic quiz?

    … Havas Media is on a mission to turn get 25 percent percent of its 20,000 employees to become conversant in automated buying and selling, with the goal being to increase that in the years to come. Part of the program involves a test to see where employees currently land in their knowledge base. Can you pass it? Answers below. 1. The DMP acronym…

    Shareen Pathak/ Digiday- 15 readers -
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