• We desperately need more ‘advertising assholes’

      Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. Many civilians just assume that all people who create ads are assholes, because — duh — they create ads for a living. Are they right? Sure, why not.

      Digiday- 13 readers -
    • What ad agencies will look like in 2025

      Are you an aspiring 12-year-old copywriter, art director or account executive? First, nice career choices, clueless stupid-heads. Second, you should know that in 10 years, ad agencies are going to look and function a lot differently than they do now. Just a few years ago, there was just one kind of ad agency.

      Digiday- 16 readers -
    • Starting Out: Goodby Silverstein’s Rich Silverstein on acting like a pitbull

      Rich Silverstein is an ad industry legend. But legends are made, not born. The co-creator of the “Got Milk?” campaign never intended to go into the agency world. Silverstein began his career in graphic design and ended up falling into advertising by chance. Here, the Goodby Silverstein & Partners co-chairman and creative director tells us in his own words how he got into t ...

      Tanya Dua/ Digiday- 9 readers -
  • The 5 most god-awful taglines in America

    … Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. The Great American Tagline is dead — has been for years. The few remaining good American taglines are being hunted down and killed by digital agencies and marketers daily. Even…

    Digiday- 9 readers -
  • Connect with me on ‘Leading Elite’: Behind the Chinese names of Western brands

    … is not the only brand consultancy that has a big naming business. Agencies Landor and Siegel+Gale also have a big naming division, for example. And sometimes it’s another way around: Chinese brands often need an English name when they are expanding into the U.S. When Chinese companies are localizing their names here, they are facing two challenges…

    Yuyu Chen/ Digiday- 8 readers -
  • Agencies are giving staffers off on Election Day

    … Ad agencies are doing their bit to increase voter turnout this Election Day, coming up with various flexible working arrangements to encourage staffers to get out and vote. A variety of agencies, from Edelman and Day One to AKQA and Walter Isaacson, are doing everything from letting employees work remotely to delaying opening their offices until…

    Tanya Dua/ Digiday- 8 readers -
  • From Instagram collage to Lego miniature: 5 creative ad agency resumes

    … The bar is somewhat higher for applicants looking for gigs at creative and design agencies. In order to stand out among a throng of other creative job seekers, applicants need a little something extra — a resume that stands out for its creativity while remaining appropriate to the agency. Crafting the perfect calling card requires skill…

    Yuyu Chen/ Digidayin Social- 13 readers -
  • With focus on transparency, barter agencies get more scrutiny

    … The recent focus on transparency in how agencies handle clients’ media budgets has led to further scrutiny of the opaque practices of so-called barter agencies, set up by holding companies to exchange extra goods for media space. The two Association of National Advertisers’ agency transparency reports mention the practice nearly 50 times. Barter…

    Yuyu Chen/ Digiday- 8 readers -
  • Advertisers seek leverage versus Facebook in metrics screw-up

    … Facebook’s accidental inflation of average video watch time will be used by advertisers as a bargaining chip to pressure Facebook into opening its platform to more third-party measurement providers. In fact, it has already begun. Last Friday, the Association of National Advertisers’ CEO, Bob Liodice, published a blog post calling on Facebook…

    Digidayin Social- 9 readers -
  • Confessions of an ad tech veteran: ‘You have no idea how much should be charged’

    … agencies are involved in rebates and the low margins are not a valid reason for them to do so. We granted anonymity in exchange for honesty. Excerpts lightly edited for clarity. Do agencies actually collect rebates? Of course, everyone knows that they do. In Europe, rebates are fine, and it’s not always illegal in the U.S. — there’s no law prohibiting…

    Yuyu Chen/ Digidayin How To's- 9 readers -
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