Agencies

    • Media agencies are tweaking their pricing models to win big clients

      Burned by hidden media fees and disappointing campaign performance, brands are increasingly asking for more transparency in their dealings with marketers. Media agencies are starting to tweak the way they charge clients, with some moving from the traditional fee basis to a revenue-sharing or performance-based model.

      Yuyu Chen/ Digiday- 16 readers -
    • ‘You can’t half-ass anything’: Agency execs on what their first jobs taught them

      The path to the top often starts in humble toil. Former pizza makers and carpet cleaners, senior ad execs of today talk about their first jobs — and what they learned from the experience. Jon Haber, co-founder, Giant Spoon I was a dancing cellphone outside of an All State Cellular retail store as a 17-year-old in San Diego. I am not even sure how cell phones worked back then.

      Tanya Dua/ Digiday- 8 readers -
    • ‘Bloody annoying if you ask me’: The parents of ad tech execs explain what their kids do

      Explaining how ad tech works is a chore even for the most experienced media hand. We decided to ask the parents of ad tech execs to explain what exactly their children do. Nick Reid, UK managing director at Tubemogul What Nick’s dad Derek says he does: I left school at 14 and was in the scrap metal trade for decades until retirement, I miss it! I bought and sold actual products.

      Digiday- 14 readers -
  • ‘Shock and surprise’: How UK agencies are celebrating this Christmas

    The arrival of December has sounded the bell for Christmas-party season. Adland has a reputation for the most wacky and raucous parties of them all, although this year they’ll have increased competition from Asian and American revelers cashing in on the weakened pound. We caught up with several U.K. agencies as they prepare for another year of festivities, aspirin at the ready.

    Digiday- 8 readers -
  • What 4 agencies are doing to crack ‘voice tech’ like Alexa, Siri

    …, agencies are making significant investments in cracking the tech. Huge, We Are Social, Rain and CP+B are all bullish on the future of voice design and computing, and are hosting hackathons and undertaking internal projects to develop their own apps and to get employees to embrace the platform in-house. We Are Social has launched its own daily news…

    Tanya Dua/ Digiday- 8 readers -
  • Agency millennials on thorny diversity issues that remain

    … who no longer even work inside agencies. So for our latest edition of Ask a Millennial, we asked a focus group of under-30 agency employees if they think sexism, ageism and ethnic diversity are problems at their agencies, and from their perspectives, why it happens — and how it can be fixed. We agreed to give them all anonymity since…

    Shareen Pathak/ Digiday- 8 readers -
  • This season’s 5 worst Christmas commercials

    … Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. ‘Tis the season when all the brands put on their red and green singlets and crowd into a no-holds-barred cage match to determine who is the champion of goddamn heartfelt spiritually…

    Digiday- 9 readers -
  • Why site blacklists often fail in programmatic ad buying

    Programmatic ad buying theoretically has plenty of tools available for marketers to prevent their ads from showing up in contexts that aren’t brand safe, whether that’s porn, gambling, fake news or hate content. The simple site blacklist should solve much of this problem. But that’s not the case. Communication gaps exist between brand stewards and programmatic buyers.

    Digiday- 10 readers -
  • Ad agencies’ new office hack: Sit wherever you want

    … him working very diligently and noticed the impact he had on his team,” said Power. “Could I have seen that without hot-desking? Maybe. But I may have needed convincing since I wouldn’t have interacted with him myself. This way, I was sold.” Ad agencies have widely embraced open-floor plans as a hallmark of modern corporate life in in recent years…

    Tanya Dua/ Digiday- 10 readers -
  • Agencies Losing Trust with Bad Billing and Kickbacks

    … Levanduski is the assistant editor of Performance Marketing Insider, and an experienced freelance writer. He writes content for a wide range of sites in virtually every niche, though he specializes in technical writing as well as creating content for the performance and internet marketing industry. Michael was born in Grand Rapids, MI where he still lives with his wife and three children. …

    Michael Levanduski/ Performance Marketing Insider- 10 readers -
  • Copyranter: I’ve finally found my stock photo dæmon

    … Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. I’ve been searching for the perfect stock photo for over 30 years. In the beginning, it was paging through thicker-than-the-September-Vogue stock photo books and then, tens…

    Digiday- 8 readers -
  • One agency is using an in-house robot to make remote workers feel more connected

    … The newest resident employee at Red Interactive Agency isn’t an account executive or a creative director. It’s a walking-and-talking robot. The agency has introduced Double, a robot that helps its remote employees across the country communicate effectively with staffers at its Santa Monica digs. The bot is basically an iPad on a Segway…

    Tanya Dua/ Digiday- 7 readers -
  • Notes from an ‘Old’: Ageism in the digital age

    … it really hard not to dislike them right back. Last summer, Agency Spy, an Adweek-owned website with an inside eye on the daily lives of ad folk, asked their audience if agencies discriminated against people over 50. The response was a very loud YES. The complaints were pretty consistent: Not only wasn’t experience valued anymore, neither was wisdom…

    Digiday- 1 readers -
  • Publishers love header bidding, but ad buyers have qualms

    … their inventory, evidence that it is a big improvement over existing buying mechanisms and the fear that header bidding is really just a sales ploy by publishers to drive up prices. “Header bidding has been sold to agencies as a shiny new object,” said Trevor Mengel, director of programmatic product for Horizon Media. “But what’s been largely missing…

    Yuyu Chen/ Digiday- 16 readers -
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