Agencies

  • Q&A with James Crawford about Starting a Coworking Space within an Agency Office

    … It’s been a while since I did an interview on SEOno – the last one was with Emma Barnes about selling her blog (you can see all past interviews here). However I recently discovered that James Crawford (@jamescrawford) of PR Agency One had started his own coworking space within his agency’s office and – given that I’m a bit fanatical about…

    SEOno- 23 readers -
  • Top Ten Takeaways and Insights From #NewFronts2017

    … The reports of Twitter’s death are greatly exaggerated. Twitter unveiled a dozen new premium live streaming video content deals across news, sports, and entertainment at its first-ever Digital Content NewFronts presentation. I covered the joint announcement with Bloomberg Media, but deals were also announced with BuzzFeed News, the WNBA, MLBAM, the PGA…

    Greg Jarboe/ ReelSEOin Social Google Facebook YouTube- 24 readers -
  • What Digital Video Trends Will Power #NewFronts 2017?

    … The 2017 Digital Content NewFronts starts today ( Monday, May 1), and runs through Friday, May 12. At last count, there were a total of 36 presentations at various locations around New York City on the schedule. What can video marketers who get invitations to the invitation-only events expect to hear from the presenters? Well, as Winston…

    Greg Jarboe/ ReelSEOin Google Twitter YouTube- 37 readers -
  • Confessions of a black agency employee: ‘I want help’

    … argues there is a need for champions in this industry. Are things getting better? I don’t know if it’s getting better. The visibility around the topic is getting better. AT&T is talking up Black Lives Matter in its advertising. CMOs are sending letters to agencies about their diversity numbers. Brad Jakeman from Pepsi is doing his thing…

    Shareen Pathak/ Digiday- 26 readers -
  • On PewDiePie and the inherent difficulties in policing YouTube

    … Advertisers might want more stringent ways to police YouTube content in light of the controversy surrounding YouTube’s biggest star, PewDiePie, making anti-Semitic comments on several of his recent videos. Unfortunately, the problem is a lot bigger and more nuanced than PewDiePie (then again, most things are more nuanced than PewDiePie…

    Digidayin Social- 22 readers -
  • We are the new diversified ad agency of the future!

    … Mark Duffy has written the Copyranter blog for 11 years and is a freelancing copywriter with 25-plus years of experience. His hockey wrist shot is better than yours. We are Manifold Motley + Miscellaneous! For us, diversity isn’t just about “male” and “female” or “black” and “white.” We are an omnidirectional global agency that fosters…

    Digiday- 18 readers -
  • Inside the agency bathrooms of the EU

    … Great ideas creep up on you when you least expect them. And advertising agencies have always taken great pains to create an environment that can foster “aha” moments for their creatives. For many, this extends to the bathroom too. While we’ve toured various ad agency offices, there’s often been one room missing: the bathroom. Turns out, you can…

    Digiday- 20 readers -
  • Ask a Millennial: How is your agency handling the fraught Trump era?

    … Post-election America is a divided one. For many corporations, already gunshy around politics, the polarizing nature of the Trump administration has turned workplace political discussions into a minefield. It’s especially tough inside agencies, which are liberal by nature: Ironically, they tout inclusiveness but tend to punish — or at least…

    Shareen Pathak/ Digidayin How To's- 17 readers -
  • The fraud fighter: How White Ops helped put ad waste (and itself) on the map

    … Ad fraud is no longer the media industry’s dirty little secret. December’s report from a little-known web security startup called White Ops of a Russian fraud operation even made cable TV news. “My mom asked me about it,” groaned Scott Knoll, CEO of Integral Ad Science, one of the leading ad fraud detection firms. “That’s when you know it’s jumped…

    Lucia Moses/ Digidayin How To's- 22 readers -
  • ‘They buy into their own Kool-Aid’: Confessions of a fed-up ad tech exec

    … The bewildering digital ad supply chain is said to benefit vendors, but for the latest in our anonymous Confessions series, we talked to an ad tech executive who views the complex chain as an elaborate lie. Here are the excerpts, edited for clarity. What irritates you the most in ad tech? Omission of how agencies and their ad tech vendors…

    Digiday- 21 readers -
Get the top posts daily into your mailbox!
More from around the web