• Let’s drop the agency nonsense

      Let me start off by saying that I’m definitely an agency girl. I’ve worked on both sides, and through this I know that I’m much more suited to working on multiple clients in a creative environment. I’m not one for the often more corporate approach of working where there are discussions around the water cooler, and there are physical locks holding all computer equipment to the desk.

      State of Digital- 6 readers -
  • What is a Brand?

    … their reputation, repairing their reputation, or making adjustments to their brand. Everything that you produce or that is produced by someone else about your products, services, company, and people impacts your brand. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Confessions of a former content marketing sceptic

    … football podcast, which I listen to religiously as soon as it comes out. Nowadays everyone says they offer content marketing services, so be sure to ask the right questions to figure out if they are the agency you want to partner with. Some things I think you should consider: 1) Do they produce their own content? They say the mechanic never has time…

    Lush Digitalin Content- 8 readers -
  • Five Essential Qualities to Look for in an SEO Agency

    … of the agency online. Choosing an SEO agency isn't easy because there are so many options, but there are a handful of reliable, respectable options out there. If you look long enough and keep these traits in mind, you'll find a partner within your budget who can get you the results that you need. Don't think of your agency search as a product…

    Search Engine Guidein SEO- 12 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … Owning an agency has been both rewarding and challenging. At the root of all we achieve for our clients, we still love helping move customers through the marketing maturity model. It enables us to work with both startups and enterprise clients alike, strategically growing their awareness and revenue online. What I didn’t realize was how much…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Newlytics: A New Way to Understand Your Marketing

    … to Google Adwords, Mailchimp and automatically tracks keyword rankings for your website. Social media integration and some other secret methods are currently in the pipeline as well. Click to view slideshow. Useful Tools – As part of the marketing tracking, Newlytics tracks clicks across your entire website, along with all the analytical data to give…

    Douglas Karr/ Marketing Technology Blogin Paid Search- 8 readers -
  • 4 Content Marketing Trends Dominating the U.K.

    … ad spend has grown 142 percent since last year. And across Europe, Snapchat is experiencing high usage rates among teens. Currently, 52 percent of teens in Ireland use Snapchat, along with 40 percent in Great Britain, both of which top Snapchat engagement in America for the same demographic. Native advertising In 2015, native ad spending…

    Tessa Wegert/ The Content Strategistin Display Content- 23 readers -
  • Tips for Naming Your Content Marketing Agency

    … Published 1 min ago 50 Whether you’re an individual freelance writer looking to grow your services into a larger brand, or a couple of entrepreneurs trying to tap into the lucrative content marketing industry, one of the toughest tasks you face is naming your agency. Where do you start? What are the rules? How can I get creative business…

    Relevancein Content- 10 readers -
  • Avoid Getting Held Hostage by Agencies

    … Owning my agency has been an eye-opener into how business is done… and it’s not pretty. I don’t want this post to be an agency bashing post since I empathize with many agencies and the difficult decisions they have to make. When I first started, I was idealistic that I didn’t want to be that agency – one of those agencies that nickeled and dimed…

    Douglas Karr/ Marketing Technology Blogin Content- 9 readers -
  • 12 Reasons Why You Might Never (Ever) Want to Hire an In-House SEO

    … Hiring decisions are always tough. Making hiring decisions about SEOs are especially challenging. Deciding between an in-house SEO and an agency is tougher still. There are a long list of pros and cons on either side of this debate. In the end, you have to do what best meets your needs and achieves your goals. Here are a several reasons…

    Neil Patel/ Search Engine Journal- 12 readers -
  • To Trust or Not to Trust Specialized Content From an Agency?

    … industry inside and out doesn’t mean you have the capacity or right skillset to take on the responsibility of creating your brand’s content. This is where an outside content agency comes into play. And it’s also probably where you’re going to ask yourself if trusting someone else to create your specialized content is really the right choice for your…

    Greg Shuey/ Relevancein Content- 16 readers -
  • 7 Business Models to Consider in the Game of Search

    … in work, freedom to control their own schedule, and the ability to grow in their career. Consider: When you work for a single employer, you specialize only on them, so if you’re not 100% absolutely thrilled or devoted to their industry or product set, this could get boring.The potential for upward mobility when you work as an SEO expert for one company is practically non-existent, so you better love your job. 2. Agency SEO Who is this for? …

    Albert Costill/ Search Engine Journal- 16 readers -
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