• Why I will not “do SEO” for you

      I published this in 2014, people liked it. So I decided to revisit the topic this year. This is one of those posts that has been in my drafts folder for some time and while it probably should to stay there, I am publishing it anyway! I will not “do SEO” for you Not now, not in the future, never again really. Not if you ask me nicely, say please and take me out to lunch.

      Jeff Sauer/ Depth of Knowledgein SEO- 24 readers -
  • How Much Do Marketing Consultants & Agencies Charge? [DATA]

    … Are you looking to hire a marketing agency or consultant but unsure what your budget should be? Are you a marketing agency or consultant thinking about raising your rates to be more at par with the rest of the industry? We've got pricing insights for you based on the results of a digital marketing industry pricing survey. The post How Much Do Marketing Consultants & Agencies Charge? [DATA] by @rinadianewrites appeared first on Search Engine Journal. …

    Search Engine Journalin How To's- 14 readers -
  • 40+ Questions to Ask When Vetting Link Building Agencies

    … Do you plan to hire an SEO agency in 2017? If so, this post will help you vet potential agencies and know the right questions to ask to make sure you have an ideal partner. The post 40+ Questions to Ask When Vetting Link Building Agencies by @linkbuildingjon appeared first on Search Engine Journal…

    Jon Ball/ Search Engine Journal- 13 readers -
  • Mobile Reader Survey: Voting Now Open!

    … Best Mobile-first Marketing Automation Platform Agencies Best Overall Mobile Agency Best Mobile Agency (SMB) Best Mobile Search Agency Analytics Best Mobile Analytics Platform/Provider Best App Analytics Platform Attribution Best Cross Device Attribution Platform Apps Best App Developer Augmented Reality Best AR Solution (Delivery…

    Search Engine Watchin Mobile- 10 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … of that. The second had the potential for millions of dollars, but the owner simply couldn’t see it no matter how we tried to explain it. Perhaps we could have fine-tuned the offer with some benefits… but I doubt it would have helped. We still need buy-in from the client and a substantial investment made to move the needle. So we walked. And when he…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    … Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Chris Boggs on Setting Up Internal Agency Teams for Success [PODCAST]

    … In this episode of Marketing Nerds, SEJ Founder Loren Baker was joined by Chris Boggs, Founder of Web Traffic Advisors, to discuss building internal SEO agency teams and how to set them up for success. The post Chris Boggs on Setting Up Internal Agency Teams for Success [PODCAST] appeared first on Search Engine Journal. …

    Search Engine Journal- 10 readers -
  • Let’s drop the agency nonsense

    … Let me start off by saying that I’m definitely an agency girl. I’ve worked on both sides, and through this I know that I’m much more suited to working on multiple clients in a creative environment. I’m not one for the often more corporate approach of working where there are discussions around the water cooler, and there are physical locks holding…

    State of Digital- 12 readers -
  • What is a Brand?

    … their reputation, repairing their reputation, or making adjustments to their brand. Everything that you produce or that is produced by someone else about your products, services, company, and people impacts your brand. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 26 readers -
  • Confessions of a former content marketing sceptic

    … football podcast, which I listen to religiously as soon as it comes out. Nowadays everyone says they offer content marketing services, so be sure to ask the right questions to figure out if they are the agency you want to partner with. Some things I think you should consider: 1) Do they produce their own content? They say the mechanic never has time…

    Lush Digitalin Content- 11 readers -
  • Five Essential Qualities to Look for in an SEO Agency

    … of the agency online. Choosing an SEO agency isn't easy because there are so many options, but there are a handful of reliable, respectable options out there. If you look long enough and keep these traits in mind, you'll find a partner within your budget who can get you the results that you need. Don't think of your agency search as a product…

    Search Engine Guidein SEO- 13 readers -
  • The Agency Characteristics and Behaviors that CMOs Want

    … are finding working with agencies to be a much better return on investment than attempting to hire every expert internally. Our survey of more than 70 CMOs and 1:1 interviews with brand leaders from The CMO Club uncovered what marketers are really looking for in their partnerships. MediaMath, Evolving Your Agency Partnership Model to Drive Programmatic…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • 4 Content Marketing Trends Dominating the U.K.

    … to mail out a magazine through a possibly unreliable postal service and at a very great expense,” he said. Agency acquisitions In the fragmented publishing ecosystem where marketers have to compete for attention with all the noise on blogs and social media, selecting the right platform for your work is vitally important. As a result, producing…

    Tessa Wegert/ The Content Strategistin Display Content- 32 readers -
  • Tips for Naming Your Content Marketing Agency

    … Published 1 min ago 50 Whether you’re an individual freelance writer looking to grow your services into a larger brand, or a couple of entrepreneurs trying to tap into the lucrative content marketing industry, one of the toughest tasks you face is naming your agency. Where do you start? What are the rules? How can I get creative business…

    Relevancein Content- 13 readers -
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