Agency

  • Why Agencies Need to Take Transparency More Seriously

    … the amount P&G gave them to pay out to them. So the world’s biggest advertiser did what any smart company should do — it revisited all of its media agency contracts to ensure full transparency. What’s more is that P&G’s chief brand officer, Marc Pritchard, has challenged the rest of the industry to do the same. In a show of solidarity, let’s call…

    Acceleration Partnersin Affiliate- 24 readers -
  • From in-house to agency SEO: tree learnings from my first month

    … For years I wondered how would be to work for an agency. Until I moved to Dublin all my SEO life had been in-house, first in a huge travel e-commerce in Latin America and then in an international gaming company in Amsterdam. These are just my first impressions, but the agency life has been intense and exciting, to be honest quite the way I…

    State of Digitalin SEO- 12 readers -
  • Why I will not “do SEO” for you

    … add keywords to your existing website content and reasonably expect them to rank. I can’t take it anymore when you say “I just want to rank #1 for this keyword, it can’t be that hard!” I can’t give you an easy solution, because there is no easy solution. I can’t do SEO for you, without you. I can’t get you to commit to marketing your business…

    Jeff Sauer/ Depth of Knowledgein SEO- 34 readers -
  • 40+ Questions to Ask When Vetting Link Building Agencies

    … Do you plan to hire an SEO agency in 2017? If so, this post will help you vet potential agencies and know the right questions to ask to make sure you have an ideal partner. The post 40+ Questions to Ask When Vetting Link Building Agencies by @linkbuildingjon appeared first on Search Engine Journal. …

    Jon Ball/ Search Engine Journal- 13 readers -
  • Mobile Reader Survey: Voting Now Open!

    … Best Mobile-first Marketing Automation Platform Agencies Best Overall Mobile Agency Best Mobile Agency (SMB) Best Mobile Search Agency Analytics Best Mobile Analytics Platform/Provider Best App Analytics Platform Attribution Best Cross Device Attribution Platform Apps Best App Developer Augmented Reality Best AR Solution (Delivery…

    Search Engine Watchin Mobile- 10 readers -
  • Not Enough Agencies Tell Prospects to Take a Walk

    … One of my surprises in launching our agency 7 years ago was that I figured out the agency industry built more on relationships than it is the value of the services. I’d even go so far as to say it’s also largely contingent on benefits of the relationship as well. Has your client trusted you and have you been working with them for years? Well…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Despite What Marketers Market, Marketing is Hard Work

    … Another agency in our neck of the woods went under this month. It had all the characteristics of a great agency – talented leadership, a world-class team of dedicated employees, a beautiful location downtown, and impeccable branding online with a premiere publication. They had proven internal processes that would target and attain traffic…

    Douglas Karr/ Marketing Technology Blog- 37 readers -
  • Chris Boggs on Setting Up Internal Agency Teams for Success [PODCAST]

    … In this episode of Marketing Nerds, SEJ Founder Loren Baker was joined by Chris Boggs, Founder of Web Traffic Advisors, to discuss building internal SEO agency teams and how to set them up for success. The post Chris Boggs on Setting Up Internal Agency Teams for Success [PODCAST] appeared first on Search Engine Journal. …

    Search Engine Journal- 10 readers -
  • Let’s drop the agency nonsense

    … Let me start off by saying that I’m definitely an agency girl. I’ve worked on both sides, and through this I know that I’m much more suited to working on multiple clients in a creative environment. I’m not one for the often more corporate approach of working where there are discussions around the water cooler, and there are physical locks holding…

    State of Digital- 18 readers -
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