Agency Client Relationships

  • Kicking Off and Maintaining CRO Client Relationships

    … August 25, 2017 Kicking off any type of relationship can be overwhelming. A conversion rate optimization (CRO) relationship is no different. You have many different aspects to juggle when you’re beginning and maintaining these relationships, including: Verticals Industry types KPIs Client personalities Site structure The list goes…

    PPC Hero- 14 readers -
  • 10 Traits Of A Successful PPC Account Manager: A Client Services View

    … March 22, 2017 If you have ever read any of my blog posts, you might have noticed that they are all very client-focused. That’s because I don’t actually do PPC work. Rather, I work with people who do. As an associate director of client services, my position is mostly client-facing and is somewhat a client concierge. One of my main goals…

    PPC Heroin Paid Search- 9 readers -
  • The Greatest PPC Comeback of All Time?

    … agency said, “sorry, there is nothing we can do”. Enter Hanapin. As the clock ran out on the third quarter, we huddled together and said “We got this. We can do this.” Listening to Feedback My client had goals to reach. Giving up was not an option. So, I did what smart PPC players do: I used my resources. Just by asking Google, I identified…

    PPC Heroin Affiliate Paid Search- 22 readers -
  • Prioritizing Your PPC To-Do List

    … will be large. Tasks that don’t take much time, and don’t have any large impact are good things to delegate. Placement audits, SQR, and bid changes might fit into this category for your account. This quadrant contains tasks that maybe, shouldn’t even be on your list! For those of you at agencies, these could be client-driven initiatives that maybe…

    Rachael Law/ PPC Heroin Paid Search- 20 readers -
  • How To Make A Good Account Manager Assignment

    … and ascribe to is called ‘capacity and best fit.’ Capacity is important because assigning new work to someone who can’t take it on will lead to failure. Best fit is important because account management is about building relationships with clients. I’ve witnessed numerous instances where a highly skilled account manager is unable to ‘click…

    Jeff Baum/ PPC Hero- 19 readers -
  • 4 Ways Clients Can Better Help Their Agencies

    … August 12, 2016 You have picked the agency you think will take your PPC accounts to a new level. You are ready for the next steps and the excitement is real. How do you make sure you get the most out of the relationship you are starting? By following these 4 tips, you can be confident you are doing everything in your power to be a good client…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • 4 Unique Solutions PPC Agencies Can Offer

    … Typically speaking, clients are hesitant to jump in to long-term management agreements right out of the gates. This is understandable and it’s exactly why most agencies offer those shorter-term agreements we discussed above. That said, if you roster on with an agency for a full year (assuming, of course, that they have gained your full buy…

    Kayla Kurtz/ PPC Heroin Paid Search- 4 readers -
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