Agency Client Relationships

  • 10 Traits Of A Successful PPC Account Manager: A Client Services View

    … March 22, 2017 If you have ever read any of my blog posts, you might have noticed that they are all very client-focused. That’s because I don’t actually do PPC work. Rather, I work with people who do. As an associate director of client services, my position is mostly client-facing and is somewhat a client concierge. One of my main goals…

    PPC Heroin Paid Search- 9 readers -
  • The Greatest PPC Comeback of All Time?

    … walk through my comeback story and see how many football metaphors I can fit into one blog. Down and Out from the Start Last April, Hanapin was fortunate enough to sign a client in desperate need of some TLC (Thoughtful Logical Coaching). After a somewhat successful run on AdWords, Google suspended the account for website violations. The prior…

    PPC Heroin Affiliate Paid Search- 14 readers -
  • Prioritizing Your PPC To-Do List

    … will be large. Tasks that don’t take much time, and don’t have any large impact are good things to delegate. Placement audits, SQR, and bid changes might fit into this category for your account. This quadrant contains tasks that maybe, shouldn’t even be on your list! For those of you at agencies, these could be client-driven initiatives that maybe…

    Rachael Law/ PPC Heroin Paid Search- 14 readers -
  • How To Make A Good Account Manager Assignment

    … and ascribe to is called ‘capacity and best fit.’ Capacity is important because assigning new work to someone who can’t take it on will lead to failure. Best fit is important because account management is about building relationships with clients. I’ve witnessed numerous instances where a highly skilled account manager is unable to ‘click…

    Jeff Baum/ PPC Hero- 14 readers -
  • 4 Ways Clients Can Better Help Their Agencies

    … August 12, 2016 You have picked the agency you think will take your PPC accounts to a new level. You are ready for the next steps and the excitement is real. How do you make sure you get the most out of the relationship you are starting? By following these 4 tips, you can be confident you are doing everything in your power to be a good client…

    PPC Heroin Affiliate Paid Search- 11 readers -
  • Better Prepare For PPC Account Transitions

    … Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a transition between PPC account managers. Goals Are Being Met If goals are being met and performance/projects are moving in the right direction, you will have some time to evaluate capacity within your team…

    Hayley Cummings/ PPC Heroin Paid Search- 5 readers -
  • Start Your PPC Client Relationships Right

    … brought the client quality leads that convert into sales and which ones don’t. But most of all start thinking how you can focus on what has worked in the past and make it even better. Tracking, Tracking, Tracking! Before you get too deep into any new PPC account, you need to have a conversation with the client about tracking. Questions may include…

    PPC Heroin Paid Search- 6 readers -
  • It Takes Two To Make A Thing Go Right—A Tale of Two Clients

    …, relationships like these tend to end quickly, as the client feels that the agency isn’t bringing them any significant value. And perhaps they might be right. But the reason the value is missing can sometimes be attributed to the fact that the client hasn’t invested the time to ensure that their commitment to an agency is going to be money well…

    PPC Heroin Paid Search- 7 readers -
  • Using Basecamp for Effective Paid Search Management

    …. Fortunately, there are tools in the market that are collaborative. These tools allow the account manager to have a database of project tasks and deliverables for reference. We use Basecamp, which is a pretty awesome tool. Within Basecamp everything is structured by project. As paid search account managers this means that each client is set up as a project…

    Sarah Stemen/ PPC Heroin Paid Search- 9 readers -
  • How To Better Connect With Your Client

    … As account managers, we can literally spend several hours a day on the phone speaking to our clients about their accounts. Remembering that these clients have placed their trust in us to manage their PPC spend, it’s incredibly important to create a relationship that runs deeper than their last weekly report. But how do you achieve…

    PPC Heroin Paid Search How To's- 6 readers -
  • 2 Important Ongoing PPC Agency Services

    … situations. Comprehensive audits can be a bit pricier as a one-time occurrence given the amount of information and opportunities that are presented. If you look at a recurring option with your agency however, they may be able to apply some discounting to subsequent audits. Temporary Staff Augmentation A staff augmentation solution is somewhat retainer…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 6 readers -
  • PPC Agency Consultation Services

    … Some PPC accounts don’t require agency management, but rather consultation from time to time. One-time and ongoing consultation services may be the right option for your PPC account. One-Time Consultation Let’s say you’re managing a smaller account or you have one particular issue you need looked in to by someone other than yourself…

    Jeff Baum/ PPC Heroin Paid Search- 5 readers -
  • 4 More Unique Solutions PPC Agencies Offer

    … Not every account requires the same solution, but how do you know which PPC program is right for you? Last week our team explored the topic of selecting the right agency, and now it’s time to outline more ways you could work with that agency. Ongoing Retainer This theme will be present a few times throughout this list, but it’s important…

    Jacob Brown/ PPC Heroin Paid Search- 2 readers -
  • 4 Unique Solutions PPC Agencies Can Offer

    … From two-man shops to teams well in the hundreds, agencies offer a wide spectrum of solutions that can be difficult to navigate. As you open up the door to research potential partners to assist with your PPC (or maybe you’ve already selected one), consider how each agency may be able to tailor their offerings to fit. Short-Term Full…

    Kayla Kurtz/ PPC Heroin Paid Search- 3 readers -
  • Agency Tips: 7 Steps for Communicating Bad News

    … If you are part of an agency, and tasked with communicating bad news to clients, you know it can be difficult. Bad news can mean a variety of things. Some of which include: Communicating employee turnover and account team transitions Poor account performance Mistakes made within the account Issues with scope of work Communication…

    Hayley Cummings/ PPC Hero- 5 readers -