Agency Client Relationships

  • Prioritizing Your PPC To-Do List

    … will be large. Tasks that don’t take much time, and don’t have any large impact are good things to delegate. Placement audits, SQR, and bid changes might fit into this category for your account. This quadrant contains tasks that maybe, shouldn’t even be on your list! For those of you at agencies, these could be client-driven initiatives that maybe…

    Rachael Law/ PPC Heroin Paid Search- 10 readers -
  • How To Make A Good Account Manager Assignment

    … September 7, 2016 One of my key responsibilities is assigning new accounts to team members. Account manager assignments are the first critical decision made on behalf of an account. Making a good account assignment instills confidence and positively demonstrates to clients an ability to make solid decisions. On the flip side, a poorly conceived…

    Jeff Baum/ PPC Hero- 8 readers -
  • 4 Ways Clients Can Better Help Their Agencies

    … August 12, 2016 You have picked the agency you think will take your PPC accounts to a new level. You are ready for the next steps and the excitement is real. How do you make sure you get the most out of the relationship you are starting? By following these 4 tips, you can be confident you are doing everything in your power to be a good client…

    PPC Heroin Affiliate Paid Search- 7 readers -
  • Better Prepare For PPC Account Transitions

    …. This should only be 1-2 days with diligent surveil- lance of account performance throughout. Determine which account manager would be the best fit. To do this, consider vertical experience and the client personality. For example, if your client is very involved and wants frequent updates on progress, pair them with a manager who has proven…

    Hayley Cummings/ PPC Heroin Paid Search- 4 readers -
  • Start Your PPC Client Relationships Right

    … As account managers, we all know the feeling we get when we’re notified that we’re getting a new client added to our roster. Usually, we’re excited to hear about the client, discover their business and work on devising a strategy to help them achieve their goals. Admittedly, sometimes we are so excited, that we occasionally bypass the basic…

    PPC Heroin Paid Search- 5 readers -
  • It Takes Two To Make A Thing Go Right—A Tale of Two Clients

    … The Collaborator is by far my favorite type of client. The Collaborator is the type of client who: Responds to all of your questions Attends every call (and reschedules when they can’t) Listens to your ideas Takes time to share valuable information about their company They don’t expect you to single-handedly make their PPC campaign a success…

    PPC Heroin Paid Search- 7 readers -
  • Using Basecamp for Effective Paid Search Management

    … We all know how critical it is to be an organized account manager. When setting up paid search projects clear communication, task management, and guidance are necessary for the success of a project. A good account manager needs to be able to act as a conductor and orchestrate the tasks though the duration of the client relationship…

    Sarah Stemen/ PPC Heroin Paid Search- 9 readers -
  • How To Better Connect With Your Client

    … happens to a lead after the client receives it. Asking for this type of information illustrates that you are interested in understanding the “bigger picture” and it can actually help you better manage the account. Asking how conversions should be calculated If you’re dealing with an ecommerce client, you might want to ask questions about…

    PPC Heroin Paid Search How To's- 5 readers -
  • 2 Important Ongoing PPC Agency Services

    … As a business, you may not be looking for full PPC management services, but you know that you need extra eyes on the account. Below, we list two ongoing services that PPC agencies can offer. Recurring Audit The recurring nature likely lends itself to not only in-house account teams, but would probably have to be for fairly high budget…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 6 readers -
  • PPC Agency Consultation Services

    … Some PPC accounts don’t require agency management, but rather consultation from time to time. One-time and ongoing consultation services may be the right option for your PPC account. One-Time Consultation Let’s say you’re managing a smaller account or you have one particular issue you need looked in to by someone other than yourself…

    Jeff Baum/ PPC Heroin Paid Search- 4 readers -
  • 4 More Unique Solutions PPC Agencies Offer

    … Not every account requires the same solution, but how do you know which PPC program is right for you? Last week our team explored the topic of selecting the right agency, and now it’s time to outline more ways you could work with that agency. Ongoing Retainer This theme will be present a few times throughout this list, but it’s important…

    Jacob Brown/ PPC Heroin Paid Search- 2 readers -
  • 4 Unique Solutions PPC Agencies Can Offer

    … Typically speaking, clients are hesitant to jump in to long-term management agreements right out of the gates. This is understandable and it’s exactly why most agencies offer those shorter-term agreements we discussed above. That said, if you roster on with an agency for a full year (assuming, of course, that they have gained your full buy…

    Kayla Kurtz/ PPC Heroin Paid Search- 3 readers -
  • Agency Tips: 7 Steps for Communicating Bad News

    … If you are part of an agency, and tasked with communicating bad news to clients, you know it can be difficult. Bad news can mean a variety of things. Some of which include: Communicating employee turnover and account team transitions Poor account performance Mistakes made within the account Issues with scope of work Communication…

    Hayley Cummings/ PPC Hero- 5 readers -
  • 5 Tips To Improve Client Communication

    … It happens to the best of us: you and your client just can’t seem to get on the same page. Neither of you know for sure where each other is coming from or where you’re going. Something you thought everyone was on the same page about ends up causing a huge issue because, surprise, you weren’t even in the same book. This post will share 5 tips…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 12 readers -