Agency Client Relationships

  • 10 Traits Of A Successful PPC Account Manager: A Client Services View

    … March 22, 2017 If you have ever read any of my blog posts, you might have noticed that they are all very client-focused. That’s because I don’t actually do PPC work. Rather, I work with people who do. As an associate director of client services, my position is mostly client-facing and is somewhat a client concierge. One of my main goals…

    PPC Heroin Paid Search- 9 readers -
  • The Greatest PPC Comeback of All Time?

    … walk through my comeback story and see how many football metaphors I can fit into one blog. Down and Out from the Start Last April, Hanapin was fortunate enough to sign a client in desperate need of some TLC (Thoughtful Logical Coaching). After a somewhat successful run on AdWords, Google suspended the account for website violations. The prior…

    PPC Heroin Affiliate Paid Search- 19 readers -
  • Prioritizing Your PPC To-Do List

    … December 1, 2016 There are about a million things you could be doing in your PPC accounts right now. How do you sift through it all and decide what needs to be done, what should be done, and what can wait? Here we’ll go through some tips on how to prioritize your PPC to-do list and spend your time wisely. Gauging Account Impact vs. Time…

    Rachael Law/ PPC Heroin Paid Search- 18 readers -
  • How To Make A Good Account Manager Assignment

    … and ascribe to is called ‘capacity and best fit.’ Capacity is important because assigning new work to someone who can’t take it on will lead to failure. Best fit is important because account management is about building relationships with clients. I’ve witnessed numerous instances where a highly skilled account manager is unable to ‘click…

    Jeff Baum/ PPC Hero- 18 readers -
  • 4 Ways Clients Can Better Help Their Agencies

    … August 12, 2016 You have picked the agency you think will take your PPC accounts to a new level. You are ready for the next steps and the excitement is real. How do you make sure you get the most out of the relationship you are starting? By following these 4 tips, you can be confident you are doing everything in your power to be a good client…

    PPC Heroin Affiliate Paid Search- 13 readers -
  • Better Prepare For PPC Account Transitions

    …. This should only be 1-2 days with diligent surveil- lance of account performance throughout. Determine which account manager would be the best fit. To do this, consider vertical experience and the client personality. For example, if your client is very involved and wants frequent updates on progress, pair them with a manager who has proven…

    Hayley Cummings/ PPC Heroin Paid Search- 5 readers -
  • Start Your PPC Client Relationships Right

    … brought the client quality leads that convert into sales and which ones don’t. But most of all start thinking how you can focus on what has worked in the past and make it even better. Tracking, Tracking, Tracking! Before you get too deep into any new PPC account, you need to have a conversation with the client about tracking. Questions may include…

    PPC Heroin Paid Search- 7 readers -
  • It Takes Two To Make A Thing Go Right—A Tale of Two Clients

    … The Collaborator is by far my favorite type of client. The Collaborator is the type of client who: Responds to all of your questions Attends every call (and reschedules when they can’t) Listens to your ideas Takes time to share valuable information about their company They don’t expect you to single-handedly make their PPC campaign a success…

    PPC Heroin Paid Search- 7 readers -
  • Using Basecamp for Effective Paid Search Management

    … We all know how critical it is to be an organized account manager. When setting up paid search projects clear communication, task management, and guidance are necessary for the success of a project. A good account manager needs to be able to act as a conductor and orchestrate the tasks though the duration of the client relationship…

    Sarah Stemen/ PPC Heroin Paid Search- 9 readers -
  • How To Better Connect With Your Client

    … As account managers, we can literally spend several hours a day on the phone speaking to our clients about their accounts. Remembering that these clients have placed their trust in us to manage their PPC spend, it’s incredibly important to create a relationship that runs deeper than their last weekly report. But how do you achieve…

    PPC Heroin Paid Search How To's- 6 readers -
  • 2 Important Ongoing PPC Agency Services

    … situations. Comprehensive audits can be a bit pricier as a one-time occurrence given the amount of information and opportunities that are presented. If you look at a recurring option with your agency however, they may be able to apply some discounting to subsequent audits. Temporary Staff Augmentation A staff augmentation solution is somewhat retainer…

    Amanda West Bookwalter/ PPC Heroin Paid Search- 6 readers -
  • PPC Agency Consultation Services

    … Some PPC accounts don’t require agency management, but rather consultation from time to time. One-time and ongoing consultation services may be the right option for your PPC account. One-Time Consultation Let’s say you’re managing a smaller account or you have one particular issue you need looked in to by someone other than yourself…

    Jeff Baum/ PPC Heroin Paid Search- 5 readers -
  • 4 More Unique Solutions PPC Agencies Offer

    … Not every account requires the same solution, but how do you know which PPC program is right for you? Last week our team explored the topic of selecting the right agency, and now it’s time to outline more ways you could work with that agency. Ongoing Retainer This theme will be present a few times throughout this list, but it’s important…

    Jacob Brown/ PPC Heroin Paid Search- 2 readers -
  • 4 Unique Solutions PPC Agencies Can Offer

    … Typically speaking, clients are hesitant to jump in to long-term management agreements right out of the gates. This is understandable and it’s exactly why most agencies offer those shorter-term agreements we discussed above. That said, if you roster on with an agency for a full year (assuming, of course, that they have gained your full buy…

    Kayla Kurtz/ PPC Heroin Paid Search- 3 readers -
  • Agency Tips: 7 Steps for Communicating Bad News

    … If you are part of an agency, and tasked with communicating bad news to clients, you know it can be difficult. Bad news can mean a variety of things. Some of which include: Communicating employee turnover and account team transitions Poor account performance Mistakes made within the account Issues with scope of work Communication…

    Hayley Cummings/ PPC Hero- 5 readers -
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