Agency Life

  • Olivia Pope’s Guide To Fixing PPC Issues

    … February 23rd, 2015 Amy Bishop Posted in Agency Life, PPC Tactics | No Comments » If you’re a Scandal fan, you’ve you watched Olivia Pope work her magic; making molehills out of mountains. While most of us will never advise the President (*insert sigh of relief here*), we can apply her skill set to the issues that sometimes arise within our…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 27 readers -
  • Staying Ahead of the PPC Curve

    … February 4th, 2015 Robert Brady Posted in Agency Life, PPC Industry | No Comments » The other day there was a lively discussion on #ppcchat about strengths & weaknesses (it sounded a little bit like a job interview), but the question that really jumped out to me was this, “Q5: What do you believe is the biggest threat to your status…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 21 readers -
  • Enjoy Your Time Off: PPC Productivity Tips

    … December 23rd, 2014 Amy Bishop Posted in Agency Life | No Comments » ‘Tis the season to look for time savers! Whether you plan to spend the holidays with friends, family, or just relaxing – it’s easiest to take advantage of the time off if you first get organized and plan out areas where you can become more efficient. To help you, our team…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 25 readers -
  • The 5 Omens of a Departing Client

    … October 23rd, 2014 Michelle Morehouse Posted in Agency Life | No Comments » The black cat, the perching crow, the flicker of a candle. In a horror movie these harbingers are soon followed by carnage. Even if we are all providing brilliant, premium digital advertising services, we can still lose a client to a rare breech in best practices…

    Michelle Morehouse/ Clix Marketing PPC Blogin Paid Search- 21 readers -
  • #PPCFright2014: Day 1 – Exorcise Your PPC Demons

    … October 20th, 2014 John Lee Posted in Agency Life, Halloween 2014, PPC Industry | No Comments » You all remember when you first watched The Exorcism. You were terrified. It’s OK – you can admit it. If you haven’t seen it, let me summarize: Creepy kid goes crazy, talks with a creepy voice, spins her creepy head and pukes creepy green pea soup…

    John Lee/ Clix Marketing PPC Blogin Paid Search- 7 readers -
  • A Recipe for Client Success in PPC

    … and intuitive totally overwhelming this client (smart guy; multiple college degrees)? These are the reasons I came up with. Too Much Jargon Every profession has it’s own vernacular. Words that are precisely defined to those in the industry, but might as well be Klingon to people outside the industry. During the call, while discussing how we would improve…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search Google Facebook Twitter- 15 readers -
  • Account Transition Series: Onboarding Accounts

    … For every person that offloads an account, there’s another that is onboarding. That’s why it only makes sense to follow up last week’s Offloading Tips with a second set of tips for the successor of the account. Often times when taking over an account things can be a bit of a whirlwind, especially if the previous account manager is leaving…

    Amy Bishop/ Clix Marketing PPC Blog- 9 readers -
  • How To Be The Perfect PPC Account Manager

    … September 16th, 2014 Robert Brady Posted in Agency Life | No Comments » A couple weeks back I wrote a post about how to be the perfect PPC client. While PPC professionals love to share horror stories about terrible clients, I often hear some pretty horrific stories from clients about their previous PPC provider. So, to be fair and balanced…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search How To's- 4 readers -
  • Account Transition Series: Offloading Accounts

    … notice but, even still, it’s best to plan for life after your departure. You’ll teach the lucky winner of your accounts tasks that they may not actually complete until a few months after your departure (tasks that only occur quarterly, for instance) and so it’s good to have supporting documentation for reference. As a bonus, it’s always nice to provide…

    Amy Bishop/ Clix Marketing PPC Blog- 9 readers -
  • How To Be The Perfect PPC Client

    Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or berated.

    Robert Brady/ Clix Marketing PPC Blog- 11 readers -
  • Healthy Client Relationships: When $#!% Happens

    … As I was following the #ppcchat Twitter chat recently, the following question was posed: Q5: When having the “fire” calls with clients, how do you frame the conversation? #ppcchat — Matthew Umbro (@Matt_Umbro) August 12, 2014 This started an interesting discussion around how a PPC manager handles his/her mistakes when reporting to a boss…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 19 readers -