Agency Life

  • Olivia Pope’s Guide To Fixing PPC Issues

    … February 23rd, 2015 Amy Bishop Posted in Agency Life, PPC Tactics | No Comments » If you’re a Scandal fan, you’ve you watched Olivia Pope work her magic; making molehills out of mountains. While most of us will never advise the President (*insert sigh of relief here*), we can apply her skill set to the issues that sometimes arise within our…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 25 readers -
  • Staying Ahead of the PPC Curve

    … February 4th, 2015 Robert Brady Posted in Agency Life, PPC Industry | No Comments » The other day there was a lively discussion on #ppcchat about strengths & weaknesses (it sounded a little bit like a job interview), but the question that really jumped out to me was this, “Q5: What do you believe is the biggest threat to your status…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 15 readers -
  • Enjoy Your Time Off: PPC Productivity Tips

    … December 23rd, 2014 Amy Bishop Posted in Agency Life | No Comments » ‘Tis the season to look for time savers! Whether you plan to spend the holidays with friends, family, or just relaxing – it’s easiest to take advantage of the time off if you first get organized and plan out areas where you can become more efficient. To help you, our team…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 24 readers -
  • The 5 Omens of a Departing Client

    … October 23rd, 2014 Michelle Morehouse Posted in Agency Life | No Comments » The black cat, the perching crow, the flicker of a candle. In a horror movie these harbingers are soon followed by carnage. Even if we are all providing brilliant, premium digital advertising services, we can still lose a client to a rare breech in best practices…

    Michelle Morehouse/ Clix Marketing PPC Blogin Paid Search- 11 readers -
  • #PPCFright2014: Day 1 – Exorcise Your PPC Demons

    … October 20th, 2014 John Lee Posted in Agency Life, Halloween 2014, PPC Industry | No Comments » You all remember when you first watched The Exorcism. You were terrified. It’s OK – you can admit it. If you haven’t seen it, let me summarize: Creepy kid goes crazy, talks with a creepy voice, spins her creepy head and pukes creepy green pea soup…

    John Lee/ Clix Marketing PPC Blogin Paid Search- 7 readers -
  • Account Transition Series: Onboarding Accounts

    … For every person that offloads an account, there’s another that is onboarding. That’s why it only makes sense to follow up last week’s Offloading Tips with a second set of tips for the successor of the account. Often times when taking over an account things can be a bit of a whirlwind, especially if the previous account manager is leaving…

    Amy Bishop/ Clix Marketing PPC Blog- 9 readers -
  • How To Be The Perfect PPC Account Manager

    … September 16th, 2014 Robert Brady Posted in Agency Life | No Comments » A couple weeks back I wrote a post about how to be the perfect PPC client. While PPC professionals love to share horror stories about terrible clients, I often hear some pretty horrific stories from clients about their previous PPC provider. So, to be fair and balanced…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search How To's- 4 readers -
  • Account Transition Series: Offloading Accounts

    … notice but, even still, it’s best to plan for life after your departure. You’ll teach the lucky winner of your accounts tasks that they may not actually complete until a few months after your departure (tasks that only occur quarterly, for instance) and so it’s good to have supporting documentation for reference. As a bonus, it’s always nice to provide…

    Amy Bishop/ Clix Marketing PPC Blog- 7 readers -
  • How To Be The Perfect PPC Client

    … Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or berated…

    Robert Brady/ Clix Marketing PPC Blogin Affiliate Paid Search How To's- 7 readers -
  • Healthy Client Relationships: When $#!% Happens

    … As I was following the #ppcchat Twitter chat recently, the following question was posed: Q5: When having the “fire” calls with clients, how do you frame the conversation? #ppcchat — Matthew Umbro (@Matt_Umbro) August 12, 2014 This started an interesting discussion around how a PPC manager handles his/her mistakes when reporting to a boss…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 18 readers -