Agency Life

  • Olivia Pope’s Guide To Fixing PPC Issues

    … February 23rd, 2015 Amy Bishop Posted in Agency Life, PPC Tactics | No Comments » If you’re a Scandal fan, you’ve you watched Olivia Pope work her magic; making molehills out of mountains. While most of us will never advise the President (*insert sigh of relief here*), we can apply her skill set to the issues that sometimes arise within our…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 24 readers -
  • Staying Ahead of the PPC Curve

    … February 4th, 2015 Robert Brady Posted in Agency Life, PPC Industry | No Comments » The other day there was a lively discussion on #ppcchat about strengths & weaknesses (it sounded a little bit like a job interview), but the question that really jumped out to me was this, “Q5: What do you believe is the biggest threat to your status…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 15 readers -
  • Enjoy Your Time Off: PPC Productivity Tips

    … December 23rd, 2014 Amy Bishop Posted in Agency Life | No Comments » ‘Tis the season to look for time savers! Whether you plan to spend the holidays with friends, family, or just relaxing – it’s easiest to take advantage of the time off if you first get organized and plan out areas where you can become more efficient. To help you, our team…

    Amy Bishop/ Clix Marketing PPC Blogin Paid Search- 24 readers -
  • The 5 Omens of a Departing Client

    …, changes in the client’s growth plan or internal structure, or other unforeseen dangers. Here are five terrifying signs your client is creeping away: Someone is lurking: Suddenly there is a new PPC expert joining your calls and asking lots of questions. When a client adds a new mysterious team member to your calls it should give you the heebie…

    Michelle Morehouse/ Clix Marketing PPC Blogin Paid Search- 10 readers -
  • #PPCFright2014: Day 1 – Exorcise Your PPC Demons

    … all over the place! Exorcist does his job and removes the demon. It’s a bucket full of awesome! And now that the season of Halloween is upon us, it’s time for all of us to practice our skills as exorcists. We must exorcise in our personal lives (I don’t care what you do after 5 pm or the weekends, people!) and our professional lives, too. Lose…

    John Lee/ Clix Marketing PPC Blogin Paid Search- 7 readers -
  • A Recipe for Client Success in PPC

    … sitelinks, I forgot to explain what sitelinks were. They’ve been around for years and I take them for granted, but he didn’t know what I was talking about until I had him do a quick search on Google and he saw examples of sitelinks. Jargon is a way that PPC professionals often make PPC seem WAAAAY harder than it really is. Too Little Context The PPC…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search Google Facebook Twitter- 12 readers -
  • Account Transition Series: Onboarding Accounts

    … For every person that offloads an account, there’s another that is onboarding. That’s why it only makes sense to follow up last week’s Offloading Tips with a second set of tips for the successor of the account. Often times when taking over an account things can be a bit of a whirlwind, especially if the previous account manager is leaving…

    Amy Bishop/ Clix Marketing PPC Blog- 7 readers -
  • How To Be The Perfect PPC Account Manager

    … September 16th, 2014 Robert Brady Posted in Agency Life | No Comments » A couple weeks back I wrote a post about how to be the perfect PPC client. While PPC professionals love to share horror stories about terrible clients, I often hear some pretty horrific stories from clients about their previous PPC provider. So, to be fair and balanced…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search How To's- 4 readers -
  • Account Transition Series: Offloading Accounts

    … notice but, even still, it’s best to plan for life after your departure. You’ll teach the lucky winner of your accounts tasks that they may not actually complete until a few months after your departure (tasks that only occur quarterly, for instance) and so it’s good to have supporting documentation for reference. As a bonus, it’s always nice to provide…

    Amy Bishop/ Clix Marketing PPC Blog- 6 readers -
  • How To Be The Perfect PPC Client

    … Conversations amongst PPC professionals often gravitate toward nightmare clients. The ones who called at all hours of the day, dictated what should be done in the account & when, or were never satisfied, even by exemplary results. As I think about these situations, I have considered that nobody is happy. The manager feels belittled or berated…

    Robert Brady/ Clix Marketing PPC Blogin Affiliate Paid Search How To's- 7 readers -
  • Healthy Client Relationships: When $#!% Happens

    … As I was following the #ppcchat Twitter chat recently, the following question was posed: Q5: When having the “fire” calls with clients, how do you frame the conversation? #ppcchat — Matthew Umbro (@Matt_Umbro) August 12, 2014 This started an interesting discussion around how a PPC manager handles his/her mistakes when reporting to a boss…

    Robert Brady/ Clix Marketing PPC Blogin Paid Search- 18 readers -