Agency Relationships

  • Why every digital advertiser should demand transparency

    … to demand: 1. Inventory availability In the previous age of ad networks, it was sometimes impossible to get transparency into the websites where your ad campaigns would run. The ad networks were protective of their publisher relationships, and so they would obfuscate the actual publishers by bundling them into thematic groups like “automotive” or “sports…

    Ratko Vidakovic/ Marketing Landin Display- 23 readers -
  • 7 Questions to Ask Your Agency Before You Sign

    … of our clients are spending the cost of a single employee, but have our team and all of our partners working to ensure measureable business results are attained. Before you sign your next contract with an agency, we’d encourage you to ask the following questions: What other clients have they worked with in your industry? You may think I’m asking…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There's a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets…

    Dax Hamman/ Marketing Landin Display- 34 readers -
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