Agency Relationships

  • Why every digital advertiser should demand transparency

    …, but not every ad tech platform or agency provides such information. Where possible, you should seek access to this data, at the very least for planning purposes. 2. Targeting data Using targeting data from third parties is a common tactic when using a programmatic buying platform like a DSP (demand-side platform). On the surface, however, there…

    Ratko Vidakovic/ Marketing Landin Display- 17 readers -
  • 7 Questions to Ask Your Agency Before You Sign

    … a while back on the sometimes abusive client relationships that agencies get into. But the abuse can happen on both ends of any relationship and it’s imperative that you don’t get abused by your agency. Not only can your strategies suffer, but you could lose your budget as well. I suppose this could all be summed up in one question. Is your agency working to ensure your business results or theirs? We believe when our clients benefit, so do we… so that’s always our priority. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … justified in relying on the multi-vendor approach to programmatic if there weren't a good alternative. But, in fact, a number of providers — Google, Adobe, IBM, Oracle, and my own employer, Chango — either have complete platforms or are working toward building platforms that can handle all of a brand's goals and tactics with one coherent strategy…

    Dax Hamman/ Marketing Landin Display- 23 readers -