Agency Relationships

  • Why every digital advertiser should demand transparency

    … to demand: 1. Inventory availability In the previous age of ad networks, it was sometimes impossible to get transparency into the websites where your ad campaigns would run. The ad networks were protective of their publisher relationships, and so they would obfuscate the actual publishers by bundling them into thematic groups like “automotive” or “sports…

    Ratko Vidakovic/ Marketing Landin Display- 20 readers -
  • 7 Questions to Ask Your Agency Before You Sign

    … a while back on the sometimes abusive client relationships that agencies get into. But the abuse can happen on both ends of any relationship and it’s imperative that you don’t get abused by your agency. Not only can your strategies suffer, but you could lose your budget as well. I suppose this could all be summed up in one question. Is your agency working to ensure your business results or theirs? We believe when our clients benefit, so do we… so that’s always our priority. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific tactics (site retargeting, etc.), and still others for the third-party data they can provide. There's a certain logic to the approach. It makes it easier for agencies to keep things simple. Every vendor gets…

    Dax Hamman/ Marketing Landin Display- 30 readers -