Agency Relationships

  • Why every digital advertiser should demand transparency

    …) and limited reporting available to either advertiser or publisher. So while ad networks helped in the execution of large-scale media buying, they lacked transparency and were considered “black boxes,” hindering marketers. But everything changed with the advent of programmatic advertising. One of the major breakthroughs was the division of the buy…

    Ratko Vidakovic/ Marketing Landin Display- 8 readers -
  • 7 Questions to Ask Your Agency Before You Sign

    … of our clients are spending the cost of a single employee, but have our team and all of our partners working to ensure measureable business results are attained. Before you sign your next contract with an agency, we’d encourage you to ask the following questions: What other clients have they worked with in your industry? You may think I’m asking…

    Douglas Karr/ Marketing Technology Blog- 5 readers -
  • One Tech Stack To Rule Them All: Potential Programmatic Pitfalls

    … a nice little line item in an Excel spreadsheet. Everything looks nice and neat. But just because sticking vendors into tidy little boxes makes things more straightforward for the agency, it doesn't mean that's the best approach. The problem with pigeonholing vendors is that, if you're doing it right, programmatic marketing can't be broken down…

    Dax Hamman/ Marketing Landin Display- 11 readers -
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