Agenda Setting

  • Leveraging Agenda-Setting to Earn Your Share of Discussion

    … original, creative and newsworthy. Together, these shape what’s called the “share of discussion” around your brand. Share of discussion is defined as “the measure of quantity and quality of earned media compared to an organization’s competitors.” However, dominating all of the discussion of an industry is a pipe dream at best. Instead, Henderson…

    Rodger Johnson/ Relevance- 17 readers -
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