Agile

  • How Agile Can Transform Your Content Marketing

    … startup with a well-read blog into a 120-person-strong company with a robust marketing operation, we’ve had to confront a lot of these dilemmas. We tried different systems, organizational structures, goals, and even different managers—none of which worked as well as we wanted. It wasn’t until we took a page from agile product development that we…

    Sam Slaughter/ The Content Strategistin Content How To's- 31 readers -
  • The State of Agile Marketing in 2016

    … Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on agile marketing. So how far have we come? Workfront released their Agile Marketing Survey results…

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Are you running an Agile marketing program?

    …Agile methodology – typically used in software development – advocates a lighter and more people-centric viewpoint than traditional project management approaches. It is based on iterative development, where requirements and solutions evolve via collaboration between self-organizing cross-functional teams. The term was coined in the year 2001 when the Agile Manifesto was formulated, which stresses these four key tenants: Individuals and... View Article…

    Starmark- 10 readers -
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