• How Agile Can Transform Your Content Marketing

    … the front-line teams in general. How do you know that your content drives results? What does the feedback loop look like between marketing and sales? How can you create teams that support the middle and bottom of the funnel while still prioritizing top-line goals like reach, brand awareness, and lead generation? As Contently has grown from a small…

    Sam Slaughter/ The Content Strategistin Content How To's- 30 readers -
  • The State of Agile Marketing in 2016

    … conducted online by MarketingProfs, and here are a few key highlights: 41% of marketers are using Agile methods to manage work Tweet This! 43% of marketers don’t know what Agile is or how it works Tweet This! 40% of marketers are using a combination of multiple methodologies (waterfall/traditional, Agile, reactive) Tweet This! 57…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • Are you running an Agile marketing program?

    …Agile methodology – typically used in software development – advocates a lighter and more people-centric viewpoint than traditional project management approaches. It is based on iterative development, where requirements and solutions evolve via collaboration between self-organizing cross-functional teams. The term was coined in the year 2001 when the Agile Manifesto was formulated, which stresses these four key tenants: Individuals and... View Article…

    Starmark- 9 readers -
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