Agile Marketing

  • Webinar: The Agile Marketing Journey Explained | May 18th

    … We’re excited to announce that ClearVoice is hosting a free webinar where I’ll share the Agile Marketing Journey. This is a presentation and infographic that was years in the making as we worked and focused efforts with our clients. What has precipitated the need for agile methodologies is the rapid implementation of technology solutions…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Play Marketball: Turn Disconnected Teams Into High Performers

    … [With Video] Step 1 – Hire amazing people Much has been written (some of it on this blog and in CCO magazine) about the growing talent crunch plaguing content marketing, so we don’t need to go into a lot of depth on this topic. The harsh truth is, it’s hard to find good content help these days. But the interviews, networking, and early-morning coffee…

    Content Marketing Institute- 28 readers -
  • Confused About Agile Marketing? Your Questions Answered

    … to give you an answer. HANDPICKED RELATED CONTENT: Agile Content Development: Five Companies Tell How They Do It Andrea would love to see you at her Agile Content Strategy workshop at the Intelligent Content Conference – you’ll see more sticky notes than you’ve ever seen in one room. Register today for the March 28-30 event. Cover image by Joseph…

    Content Marketing Institute- 38 readers -
  • How to Make Content Creation the Star Quarterback

    … marketing for HCSS; and Dusty DiMercurio, content marketing and strategy, AutoDesk. All-star content marketing teams versus rookies As we saw, content marketers who say their team is crossing the goal line more often cite content creation (higher quality content and/or more efficient processes) as the game changer. The teams who reported stagnant success…

    Content Marketing Institutein How To's- 22 readers -
  • Seven ways to future-proof your digital strategy

    … is the present. This is about the software. “It’s about all those smart kids in their parents garages with a good idea that changed the world. It was about being agile, disruptive and empowering,” says Erdogan Loeffler. The third wave: The third wave is the future which is already here. This will not be disruptive but constructive, says Erdogan…

    Search Engine Watch- 25 readers -
  • Running marketing like lean software development

    … try Kanban with your marketing team? It’s worth it. Thank you, Monica! For more insights into succeeding with agile and lean marketing methods, attend MarTech Europe in London, 1-2 November. Ulrike Eder, the chief commercial officer of drie Secure Systems, will be one of more than 25 expert speakers at the conference, and he’ll be presenting…

    Scott Brinker/ Chief Marketing Technologist- 26 readers -
  • The State of Agile Marketing in 2016

    … Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on agile marketing. So how far have we come? Workfront released their Agile Marketing Survey results…

    Douglas Karr/ Marketing Technology Blog- 33 readers -
  • Should You Consider a Digital Marketing Agency That Follows Agile Marketing Principles?

    … digital marketing processes. What we found were three undeniable benefits for our clients: #1 – Better Results When we’re constantly testing short-term sprints, the ability to understand the way in which our audience responds is achieved at a much faster rate. As a result, TopRank Marketing is now able to hone in on what works and what doesn’t much…

    TopRank®- 16 readers -
  • Insights from the architect of Agile for Marketing

    … The following is another guest Q&A conducted by Claire Schoen, an interview with Barre Hardy of CMG, who will be one of our featured speakers at MarTech later this month. Barre Hardy is Associate Partner, and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing practice and leads The CMO’s Agenda…

    Scott Brinker/ Chief Marketing Technologist- 21 readers -
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