Agile Marketing

  • Webinar: The Agile Marketing Journey Explained | May 18th

    … We’re excited to announce that ClearVoice is hosting a free webinar where I’ll share the Agile Marketing Journey. This is a presentation and infographic that was years in the making as we worked and focused efforts with our clients. What has precipitated the need for agile methodologies is the rapid implementation of technology solutions…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • Play Marketball: Turn Disconnected Teams Into High Performers

    … of management altogether. I’m proposing that on a modern content marketing team (whose goals, obstacles, and workloads are typically so huge that it’s a wonder they don’t all sleep under their desks), a manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from…

    Content Marketing Institute- 27 readers -
  • Confused About Agile Marketing? Your Questions Answered

    … Despite the growing popularity of Agile marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – Agile teams need…

    Content Marketing Institute- 37 readers -
  • How to Make Content Creation the Star Quarterback

    … the players need to work as a unit, but the quarterback has an outsized impact on the team’s success (or failure). Like football, content marketing is a team sport. Measurement, distribution, and technology all have to play their roles well and consistently to deliver wins week after week. But high-quality content creation has to lead the charge…

    Content Marketing Institutein How To's- 22 readers -
  • Seven ways to future-proof your digital strategy

    … is the present. This is about the software. “It’s about all those smart kids in their parents garages with a good idea that changed the world. It was about being agile, disruptive and empowering,” says Erdogan Loeffler. The third wave: The third wave is the future which is already here. This will not be disruptive but constructive, says Erdogan…

    Search Engine Watch- 23 readers -
  • Running marketing like lean software development

    … try Kanban with your marketing team? It’s worth it. Thank you, Monica! For more insights into succeeding with agile and lean marketing methods, attend MarTech Europe in London, 1-2 November. Ulrike Eder, the chief commercial officer of drie Secure Systems, will be one of more than 25 expert speakers at the conference, and he’ll be presenting…

    Scott Brinker/ Chief Marketing Technologist- 25 readers -
  • The State of Agile Marketing in 2016

    … conducted online by MarketingProfs, and here are a few key highlights: 41% of marketers are using Agile methods to manage work Tweet This! 43% of marketers don’t know what Agile is or how it works Tweet This! 40% of marketers are using a combination of multiple methodologies (waterfall/traditional, Agile, reactive) Tweet This! 57…

    Douglas Karr/ Marketing Technology Blog- 32 readers -
  • Should You Consider a Digital Marketing Agency That Follows Agile Marketing Principles?

    … digital marketing processes. What we found were three undeniable benefits for our clients: #1 – Better Results When we’re constantly testing short-term sprints, the ability to understand the way in which our audience responds is achieved at a much faster rate. As a result, TopRank Marketing is now able to hone in on what works and what doesn’t much…

    TopRank®- 16 readers -
  • Insights from the architect of Agile for Marketing

    … The following is another guest Q&A conducted by Claire Schoen, an interview with Barre Hardy of CMG, who will be one of our featured speakers at MarTech later this month. Barre Hardy is Associate Partner, and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing practice and leads The CMO’s Agenda…

    Scott Brinker/ Chief Marketing Technologist- 21 readers -
  • Agile marketing blocked: "Taking a guess can get me fired!"

    … keywords. The worst thing you can do in search marketing is to target the wrong keywords. If you are forced to tell people that you know what you are doing, then you are likely to stick with the wrong plan just to show that you weren't an idiot without ever trying what is right.Stick with dumb paid search ads. Similar to keywords, if you decide to plan…

    Search Engine Guidein Paid Search- 7 readers -
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