Agile Marketing

    • Death of a Marketer – Book Interview

      Heidi Cohen Interviews Andre Fryrear on her new book, Death of a Marketer. Marketing is in critical condition. Hurled into the twenty-first century amidst a storm of digital disruption, it has since focused solely on surviving in a h ...

      Heidi Cohen/ Heidi Cohen- 8 readers -
  • Webinar: The Agile Marketing Journey Explained | May 18th

    … We’re excited to announce that ClearVoice is hosting a free webinar where I’ll share the Agile Marketing Journey. This is a presentation and infographic that was years in the making as we worked and focused efforts with our clients. What has precipitated the need for agile methodologies is the rapid implementation of technology solutions…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • Play Marketball: Turn Disconnected Teams Into High Performers

    … of management altogether. I’m proposing that on a modern content marketing team (whose goals, obstacles, and workloads are typically so huge that it’s a wonder they don’t all sleep under their desks), a manager’s job is to hire amazing people, empower them using Agile principles and processes, and then work like hell to keep anyone else from…

    Content Marketing Institute- 31 readers -
  • Confused About Agile Marketing? Your Questions Answered

    … Despite the growing popularity of Agile marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – Agile teams need…

    Content Marketing Institute- 41 readers -
  • How to Make Content Creation the Star Quarterback

    … Marketing: 2017 Benchmarks, Budgets and Trends—North America. 85% of B2B marketers attribute increased success in 2016 to better content creation via @cmicontent. #research Click To Tweet Of course, that’s easier said than done. Finding time to produce the necessary volume of content while maintaining quality standards can sometimes feel more difficult…

    Content Marketing Institutein How To's- 23 readers -
  • Seven ways to future-proof your digital strategy

    … Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. With more than two years in China and a background in strategy, Nurcin Erdogan Loeffler shared her thoughts on future proofing a business strategy with the audience at ClickZ Live Shanghai. While…

    Search Engine Watch- 26 readers -
  • Running marketing like lean software development

    … try Kanban with your marketing team? It’s worth it. Thank you, Monica! For more insights into succeeding with agile and lean marketing methods, attend MarTech Europe in London, 1-2 November. Ulrike Eder, the chief commercial officer of drie Secure Systems, will be one of more than 25 expert speakers at the conference, and he’ll be presenting…

    Scott Brinker/ Chief Marketing Technologist- 27 readers -
  • The State of Agile Marketing in 2016

    … that can easily be adopted by users at their own pace, or mixed with more traditional waterfall methods. Joe Staples, Chief Marketing Officer at Workfront Here’s an infographic with an overview of the results. Read more on how Workfront is enabling marketers to implement agile marketing methodologies on their site. © 2015 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 34 readers -
  • Should You Consider a Digital Marketing Agency That Follows Agile Marketing Principles?

    … benefits that our team and our client’s have experienced along the way. What is Agile Marketing? In short, agile marketing is an approach to marketing that emphasizes shorter-term “sprints” over long-term campaigns; numerous small experiments over a few large bets. According to AgileMarketing.net, an agile approach to marketing values: Responding…

    TopRank®- 17 readers -
  • Insights from the architect of Agile for Marketing

    … The following is another guest Q&A conducted by Claire Schoen, an interview with Barre Hardy of CMG, who will be one of our featured speakers at MarTech later this month. Barre Hardy is Associate Partner, and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing practice and leads The CMO’s Agenda…

    Scott Brinker/ Chief Marketing Technologist- 22 readers -
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