Agile Marketing

    • Play Marketball: Turn Disconnected Teams Into High Performers

      In his 2003 book Moneyball, Michael Lewis recounts how the management of the Oakland Athletics revolutionized baseball by relying on statistical analyses rather than intuition to choose new players. Before General Manager Billy Beane turned a single metric — on-base plus slugging (OPS) — into his North Star for every decision, team managers preferred strategies that were unlik ...

      Content Marketing Institute- 16 readers -
  • Confused About Agile Marketing? Your Questions Answered

    … Despite the growing popularity of Agile marketing and the fervent evangelism of early adopters, most marketers remain at least a bit confused. Questions are to be expected. Why? Because, although the basic Agile modus operandi is fairly straightforward – release work rapidly, learn from its performance, and adjust accordingly – Agile teams need…

    Content Marketing Institute- 32 readers -
  • How to Make Content Creation the Star Quarterback

    … Marketing: 2017 Benchmarks, Budgets and Trends—North America. 85% of B2B marketers attribute increased success in 2016 to better content creation via @cmicontent. #research Click To Tweet Of course, that’s easier said than done. Finding time to produce the necessary volume of content while maintaining quality standards can sometimes feel more difficult…

    Content Marketing Institutein How To's- 14 readers -
  • Seven ways to future-proof your digital strategy

    … is the present. This is about the software. “It’s about all those smart kids in their parents garages with a good idea that changed the world. It was about being agile, disruptive and empowering,” says Erdogan Loeffler. The third wave: The third wave is the future which is already here. This will not be disruptive but constructive, says Erdogan…

    Search Engine Watch- 16 readers -
  • Running marketing like lean software development

    … try Kanban with your marketing team? It’s worth it. Thank you, Monica! For more insights into succeeding with agile and lean marketing methods, attend MarTech Europe in London, 1-2 November. Ulrike Eder, the chief commercial officer of drie Secure Systems, will be one of more than 25 expert speakers at the conference, and he’ll be presenting…

    Scott Brinker/ Chief Marketing Technologist- 19 readers -
  • The State of Agile Marketing in 2016

    … Almost 2 years ago, Jascha Kaykas-Wolff shared what Agile Marketing was and why corporations had to shift their strategies to utilize the methodology. Even if you don’t download Jascha’s book, make sure you read the article that goes in-depth on agile marketing. So how far have we come? Workfront released their Agile Marketing Survey results…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Should You Consider a Digital Marketing Agency That Follows Agile Marketing Principles?

    … marketing; however, many marketing agencies still operate with a firm timeline of goals and deliverables that are established at the very beginning of a program, and lack the practice of adapt and reposition based on changing client needs and competitive environments. In this post, I’ll cover an introduction to agile marketing, as well as some…

    TopRank®- 12 readers -
  • Insights from the architect of Agile for Marketing

    … The following is another guest Q&A conducted by Claire Schoen, an interview with Barre Hardy of CMG, who will be one of our featured speakers at MarTech later this month. Barre Hardy is Associate Partner, and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing practice and leads The CMO’s Agenda…

    Scott Brinker/ Chief Marketing Technologist- 17 readers -
  • Agile marketing blocked: "Taking a guess can get me fired!"

    … marketing. It is absolutely critical that you guess at search marketing because not doing so allows you to do some very bad things: Choose keywords that make no sense. Being forced to look at the right landing pages, rankings, and guessing at improvements caused you to realize that you have big problems to address, starting with the right…

    Search Engine Guidein Paid Search- 7 readers -
  • Plan Run Evaluate Improve Your Marketing Efforts

    … If part of your job involves helping your company to find new customers, especially over the Internet, then there’s a good chance you’ve been hearing a bit of chatter about agile marketing or agile web development. Here's a Couple of Pros and Cons for Applying Agile to Your Marketing Efforts The idea, which originated in the world of software…

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 16 readers -
  • Marketing as UX incarnate, with agile and lean principles

    …, and meaningful experimentation — a willingness to try new ideas in smart ways. I’m a big fan of agile marketing with that mission in mind. Imagine now, if you blended those two capabilities together: a recipe for awesomesauce. That’s why I’m very excited that Jeff Gothelf, author of the Jolt Award-winning book Lean UX, principal at Neo, and pioneer…

    Scott Brinker/ Chief Marketing Technologist- 13 readers -
  • Using Scrumban (Scrum + Kanban) for agile marketing

    … a section talking about agile marketing. As with almost all of my talks and writing on the subject, I emphasized Scrum as the actual methodology. Variations on Scrum seem to have been the most common approach in agile marketing, and it’s relatively easy to explain. However, in the Q&A portion of my session, Mark chimed in about the experience…

    Scott Brinker/ Chief Marketing Technologist- 15 readers -
  • A call-to-arms for The Agile Era of business management

    … There are many posts, articles, and presentations about “agile marketing” out there — I’ve contributed my fair share — that dive into the process of agile management methodologies (mostly adaptations of Scrum). They’re good patterns for implementation — when you’re ready to dig in at that level. There are also plenty, plenty of high-level…

    Scott Brinker/ Chief Marketing Technologist- 10 readers -
Get the top posts daily into your mailbox!
More from around the web