Agile Methodology

  • 5 Advantage Agile Marketing Has Over Traditional Marketing Processes

    … strategies target the right customers with the right message at the right time. Getting impactful results – breaking down silos and streamlining processes ensures that messaging can be optimized cross-channel for maximum reach and results. Optimizing and improving – iterative cycles ensure lessons learned from the last sprint are applied to the next, continuously improving marketing ROI. Here’s a breakdown of how most marketing teams operate versus how agile marketers operate. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 22 readers -