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… Are you an entrepreneur, small business owner or leader in a corporate organization and feel like you are stuck in a rut? Ever feel as though the rest of the world is zooming past you? Or maybe that you have fallen victim to the status quo bug? You know your results can and should be better but you just don’t know how to get unstuck and start…
… is a safe choice because it is a known entity. While newer and sometimes more innovative companies may come along with better features and products, IT departments have been conditioned to avoid risks and go with the status quo. The same thinking can apply to marketing today: “Nobody ever got fired for placing an ad.” Advertising, direct mail, trade…
For small business, startups, entrepreneurs, and even “corporatepreneurs” within larger organizations, knowing the right levers to pull to gain competitive advantage can make all the difference in winning or losing. Small businesses can leverage their agility, quick decision making, personal branding, niche marketing and more to knock the socks off their competition.