Åhléns is a Swedish chain of department stores, located in almost every city in the country, and with several stores in the major cities, including 18 stores in Stockholm alone (March 2007). Åhléns also has business operations in Norway. It is one of Sweden’s leading retailers in a number of fields. Operations are focused on four business areas: Fashion (Mode), Beauty (Skönhet), Homeware (Hem), and Media.
Posts about Åhléns
  • Retailer Re-Invents Coupon With Stop-Motion Instagram Videos

    … Here’s a quick yet ingenious use of Instagram by a marketer. Working with Forsman & Bodenfors (of Cannes Lions-winning Jean Claude Van Damme Volvo fame), Swedish department store Åhléns uploaded three stop-motion videos featuring products such as furniture, clothes, etc. to their Instagram account. Viewers who were able to grab…

    Steve Hall/ Marketing Land- 17 readers -
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